Variety reports that Marvel and Disney have acquired an estimated $100 million in worldwide marketing support for
The Avengers. This is their largest promotion push yet, with companies including Acura, Dr. Pepper, Visa, Wyndham hotels, Harley-Davidson, Land O'Frost lunchmeats, Farmers Insurance, Hershey, Symantec, Oracle, Colantotte and Red Baron pizza having all signed up. Their aim is to develop strong relationships with these brands moving forward and you may recall that many of them have already played a role in past Marvel Studios films.
"It's really a strong core of partners that have been partners for many of these pictures," said Bob Sabouni, exec VP, worldwide marketing partnerships, Marvel Entertainment.
"We're building a thematic universe (with these films), and (the returning brand partners) are very much part of that. There are certain core partners that we are going to always work with, but this movie's appeal is so broad that we have a wider target of partners we can go to and create programs with."
The site goes on to reveal that most of these advertising campaigns will launch on April 1st (although we have already seen a fair few of them) and many are expected to continue right up until it is released on DVD and Blu-ray this September. They also mention that Marvel and Disney's primary marketing plan will revolve around TV spots,; radio, print, online and in-store ads; in-theater promos; art on packaging; plus sweepstakes, social media, games and comic book tie-in's. For more details about their marketing plans, be sure to click on the link below.
STARRING:
Chris Evans as Steve Rogers/Captain America
Robert Downey Jr. as Tony Stark/Iron Man
Chris Hemsworth as Thor
Jeremy Renner as Clint Barton/Hawkeye
Scarlett Johansson as Natasha Ramanoff/Black Widow
Mark Ruffalo as Bruce Banner/Hulk
Samuel L. Jackson as Nick Fury
Tom Hiddleston as Loki
RELEASE DATE: April 26th, 2012. (UK) May 4th, 2012. (US)