'Batman v. Superman' estimated to finish box office run in the red, yet turn a tidy profit on video and TV

'Batman v. Superman' estimated to finish box office run in the red, yet turn a tidy profit on video and TV

The number-crunchers at Deadline Hollywood have made their estimates at how much the big clash of DC classic characters will make in theaters, and have run those results through the same process to determine profitability as the films in their "Most Valuable Blockbuster" tourneys. How does it stack up to other Superhero films?

Box Office Grosses aren't the final story for most films...  The actual money a studio makes depends on an assortment of factors and costs.  Deadline Hollywood has looked at comparable pictures and made their projections on the kind of money Batman V. Superman will ultimately make at the global box office, and then analysed the various other revenue streams for the film itself and subtracted all of the assorted costs.  

In the end, they estimate that the film will gross $925m at the Worldwide box office, of which WB will pocket $411m.  Unfortunately, they estimate that the production costs are $250m, with worldwide release costs of $165m, for a total of $415... just a few million more than it would actually earn in theaters.

However, that's not the only source of income for a film.  Deadline estimates that Batman V. Superman can expect to earn $260m in global home entertainment sales and rentals, and another $135m in global television deals, for a total of $395m in extra income.  Of course, these releases have their own costs of $91m, and in the end they estimate another $92m will go to those with profit participation deals in their contracts, like the director, producers, stars and the like.  

So what's the ultimate profit the film could be looking at when all is said and done?  $207.9m  
(Check out the full breakdown of the numbers at the source.)

Here's how that projected (*) amount would compare with the profits from recent Superhero films estimated by the folks at Deadline:

Iron Man 3 - $391.8m
Avengers Age of Ultron - $382.3m
Batman V. Superman -  $207.9m*
Guardians of the Galaxy - $204.2m
Big Hero 6 - $187.3m
Captain America:  The Winter Soldier - $166.2m
Thor The Dark World - $139.4m
Ant-Man - $103.9m
Teenage Mutant Ninja Turtles - $81.31m
X-men Days of Future Past - $77.4m
The Amazing Spider-Man 2 - $70.4m
Man of Steel - $42.7m

That puts it neck and neck with Marvel's Guardians of the Galaxy in terms of profitability.  However, the big winner of the year so far is looking to be Fox's Deadpool, which is currently at the same worldwide gross as that earned by X-men Days of Future Past, yet cost $140m less to produce and likely wasn't saddled with anywhere near the estimated $100m in profits paid out to Singer, Hugh Jackman and the rest of the returning cast members of that film.  The profits of Deadpool could be well over $300m at this point as a result.  
 

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Gunslinger
Gunslinger - 3/29/2016, 10:14 AM
Great. Maybe WB will open their eyes and #FireSnyder
Chewtoy
Chewtoy - 3/29/2016, 10:15 AM
This should be the last of these Deadline articles from me for a while. I suppose the ultimate takeaway from all of this is that success is relative, but it's safe to say that this film can't possibly end up losing money... the appeal of the characters involved is too great.

Chewtoy
Chewtoy - 3/29/2016, 11:40 AM
@Chewtoy - Since there's the chance of some confusion with the jumble of numbers I've thrown around above, here's a quick breakdown:

$925M Box Office = $411m in earnings for the Studio (the rest goes to theaters and other parties.

$411m theatrical earnings
-$415m in production and marketing expenses
= -$4m from the theatrical run.

+$395m in home entertainment sales, rentals and TV earnings
-$183m in related expenses and profit sharing of the talent

= $208 total profits (rounded off)
TheGoat
TheGoat - 3/29/2016, 1:42 PM
@Chewtoy - Just think. Star Wars went over 700M in PROFIT just on the film and they are just starting to tease the new Rogue One film for end of year and moving into home movie sales next week!

Merchandise sales for the new movie (roughly 1 year around the films release date) were estimated at over 6 billion. (Frozen did $5 billion in merchandise sales in that same period.)

Looking at comic merchandise, Spiderman outsells all of DC combined by almost double. He also crushes all merchandise for the rest of Marvel, although there has been a lot of growth to other Marvel characters over the past few years due to the films. DC really has to push their characters more and not focus on just Batman. Making a joke of Superman in BvS was not the right direction to go.
Mikeg1965
Mikeg1965 - 3/29/2016, 10:16 AM
@Nomis - I do not believe so.
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