Marvel Studios Signs Deal To "Resurrect" Stan Lee Through Digital Technology And Archival Footage

In a move that's sure to be divisive, Marvel Studios has signed a deal with Genius Brands and POW! Entertainment for the rights to use the name and likeness of the legendary Stan Lee...

It sounds like the legendary Stan Lee's MCU cameos may soon return, as Marvel Studios has struck a deal to use the late comic book creator's name and likeness in future feature films, television productions, Disney theme parks, various “experiences” and merchandizing.

THR reports that Marvel has signed a 20-year deal with Genius Brands International and POW! Entertainment to essentially "resurrect" The Man using CGI and old footage.

“It really ensures that Stan, through digital technology and archival footage and other forms, will live in the most important venue, the Marvel movies, and Disney theme parks,” said Andy Heyward, chairman and CEO of Genius Brands. “It’s a broad deal.”

“The audience revered Stan and if it’s done with taste and class, and respectful of who he was, it will be welcomed,” he added. “He is a beloved personality and long after you and I are gone, he will remain the essence of Marvel.”

For many, taste and class will already be out the window here. Though the trade does note that this deal "does not necessarily pave the way for the return of Lee cameos in movies," it's probably only a matter of time. For now, Marvel has the permission to use Lee’s name, voice, likeness and signature in movies and television projects, along with images, existing footage and audio recordings.

What do you guys make of this new deal? Do you see it as a way of keeping Lee's memory alive, or something more sinister? Be sure to share your thoughts in the usual place.

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