Larry Kurzweil, President, Universal Studios Hollywood, said: "TRANSFORMERS represents a perfect match for our theme park: an exhilarating blockbuster, non-stop action and astonishing special effects. It has all the elements to become one of the world’s most dynamic theme park thrill rides and a centerpiece attraction at Universal Studios Hollywood.”
Mark Woodbury, President, Universal Creative, said: “We’ve pushed the boundaries of 3D, hyperrealism and immersive visual effects to transport our guests, physically and viscerally, into the world of TRANSFORMERS. Our collaboration with the immensely talented director Michael Bay as the ride’s Creative Consultant has been extraordinary. With his blockbuster film making capabilities, Universal Studios Hollywood has created an original TRANSFORMERS story that taps into the real heart of these bigger-than-life characters and delivers an epic ride experience of a lifetime that will thrill guests from around the world.”