CHARLIE'S ANGELS Director Elizabeth Banks Blames Poor Marketing Campaign On Movie's Failure

CHARLIE'S ANGELS Director Elizabeth Banks Blames Poor Marketing Campaign On Movie's Failure

Spider-Man and Power Rangers star Elizabeth Banks helmed 2019's Charlie's Angels reboot, and she's now pointed to the movie's marketing campaign for its ultimate box office failure. Read on for details...

By JoshWilding - Sep 28, 2022 10:09 PM EST
Filed Under: Action
Source: The New York Times (via ActioNewz.com)

Charlie's Angels opened in 2019 to mostly mixed reviews, underperforming at the box office and being largely forgotten in the months that followed. With an $8 million opening weekend on a budget of $48 million, the movie would go on to gross a mere $73 million at the global box office on a reported budget of around $50 million.

It was a shame as the franchise - which, yes, has also been adapted as various comic books - has potential (especially with a cast led by Kristen Stewart, Naomi Scott, and Ella Balinska) but not helping matters was the sheer amount of negativity surrounding the reboot before and when it was released. 

At the time, star and director Elizabeth Banks wondered if moviegoers simply didn't want a female-led action movie. Now, though, she's spoken to The New York Times (via ActioNewz.com) and suggested that "there was a disconnect on the marketing side" in the sense it was aimed primarily at women.

As a result, Banks feels that many overlooked what they thought was a movie that was more interested in spreading feminist messages than being the fun action flick she intended.

"Let me say I’m proud of the movie. I loved Kristen Stewart being funny and light. I loved introducing Ella Balinska to the world. I loved working with Patrick Stewart. It was an incredible experience," Banks says. "It was very stressful, partly because when women do things in Hollywood it becomes this story. There was a story around 'Charlie’s Angels' that I was creating some feminist manifesto. I was just making an action movie."

"I would’ve liked to have made 'Mission: Impossible,' but women aren’t directing 'Mission: Impossible.' I was able to direct an action movie, frankly, because it starred women and I’m a female director, and that is the confine right now in Hollywood," the filmmaker continues. "I wish that the movie had not been presented as just for girls, because I didn’t make it just for girls. There was a disconnect on the marketing side of it for me."

Banks is clearly frustrated, and the movie's disappointing box office performance certainly doesn't help. Hopefully a female-led action film will come along that's a hit (not involving a superhero like Wonder Woman or Black Widow), though it's unlikely that the Charlie's Angels franchise will be revised anytime soon.

What did you guys think about the 2019 movie? Let us know in the comments section.

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thewanderer
thewanderer - 9/28/2022, 10:01 PM
I actually liked this movie.
MaxPaint
MaxPaint - 9/28/2022, 10:45 PM
@thewanderer - Nice try Elizabeth.
johnjacob
johnjacob - 9/28/2022, 10:02 PM
No, Elizabeth. That film stunk. I saw it. I have no problem with feminist films if they are good. Your film was not good.
GhostDog
GhostDog - 9/28/2022, 10:04 PM
I love Elizabeth Banks (she once gave me her leftover fries, no bullshit true story) but…


Sadly it just wasn’t good
MyCoolYoung
MyCoolYoung - 9/28/2022, 10:19 PM
@GhostDog - wait really? Let's hear the story
GhostDog
GhostDog - 9/28/2022, 10:51 PM
@MyCoolYoung - 2015 she had a showing for pitch perfect 2 at UPenn. Around this time her and her husband were out eating downtown at this sandwich spot I was at with friends. As they left she jokingly asked if we wanted her fries. I ate one and she and her husband laughed
MyCoolYoung
MyCoolYoung - 9/28/2022, 11:11 PM
@GhostDog - that's dope. Makes her sound personable. I wish I had some celebrity interactions
warmachinerocks
warmachinerocks - 9/29/2022, 12:04 AM
@MyCoolYoung - why? they’re just people
MyCoolYoung
MyCoolYoung - 9/29/2022, 12:16 AM
@warmachinerocks - everyone is just a person. I didn't put anyone on a pedestal or say they were better than me. It can be cool to meet people, especially people you see all the time but don't actually know.
SonOfAGif
SonOfAGif - 9/29/2022, 3:58 AM
@MyCoolYoung - I went to the Jessica Jones premier in NYC and Kristen Ritter was such a sweetheart. I wanted a picture with her and her agent or security guard kind of blocked me from interacting with her and she saw me and said and I quote "Did you want a picture?" And I replied "Yes" and she took a picture with me and said "I love my fans".
SheepishOne
SheepishOne - 9/28/2022, 10:09 PM
She's not wrong about the marketing, but the movie was just kinda boring. Not bad, but not exactly memorable. Remakes/reboots need to justify their existence somehow, be it through tone, through message, or through artistic merit. This one just felt like a new Charlie's Angels bc Hollywood wanted to capitalize on an existing IP.

It sounds harsh, but I think it's important for cinema for these movies to fail. And I don't say that lightly.
dracula
dracula - 9/28/2022, 10:10 PM
Thats not what she was saying when the movie was coming out or after it bombed and she decided to throw Wonder Woman and Captain Marvel under the bus

(And ignored Kill Bill, Buffy The Vampire Slayer, Alien, etc)

Prey showed people will accept a female lead in a traditionally male led franchise if its well made.

Thing about movies based on tv shows, it was a short lived trend from the late 90’s and early 2000’s

Only felt like it lasted longer is because they kept trying and Mission Impossible was a hit

Loved The A Team movie but it bombed, so does every movie based on a show that doesnt star the real fastest man alive (hail xenu)

Even star trek eventually failed
DianaGohan
DianaGohan - 9/28/2022, 10:17 PM
@dracula - Actually the fad of adapating old TV shows was something that the early 90's started with stuff like Addams Family, Beverley Hillbillies And The Flintstones. And something Hollywood still tries every now and again. Heck McG tried with Charlie's Angels in the 2000's and he at least got... two made. Plus the Star Trek movies haven't failed per se as Star Trek Beyond broke even enough but they couldn't cobble together really anything substantive for a follow up plus seems like the people in charge of Star Trek finally have found a successful groove of popularity in streaming series instead of film thus why that's the focus now. Do agree though she is trying to play a different game years later about this film.

dracula
dracula - 9/28/2022, 10:14 PM
Put her on my black list for the wonder woman /captain marvel comment (and i dont even like captain marvel). Can respect a director for standing by their movie but throwing other more successful people under the bus, not cool
thewanderer
thewanderer - 9/28/2022, 10:19 PM
@dracula - what was the comment?
dracula
dracula - 9/28/2022, 10:23 PM
@thewanderer - basically said they were only successful because they are part of a male franchise and are setting up stuff like justice league and avengers

basically saying their success doesnt count for the whole women action movie thing
DianaGohan
DianaGohan - 9/28/2022, 10:20 PM
Look the advertisement of Charlies Angels 2019 was still trying to sell it as a fun action romp. Yeah it wasn't in the quite frankly embarassing and colorful out of the top way that the 2000's Charlies's Angels did so but it wasn't trying to sell the series as morose and having a message because... the people behind the brand knew that wouldn't work because of how much the 2011 Charlies Angel's show reboot failed. But yeah the movie just didn't connect and quite frankly between lack luster action scene and not even fun enjoyable plot with only a bit of enjoyable banter it didn't make it a terrible film but not one really worth checking out so I get why it flopped and Banks trying to claim it was poorly advertised later... yeah no. I mean stuff like Ariana Grande and Miley Cyrus (and for some reason Lana Del Ray) "Don't call me angel" didn't help but they weren't the reason the movie flopped
MrDandy
MrDandy - 9/28/2022, 10:24 PM
Movie was bleh. Not that bad but not great. Probably right that the marketing didn’t help.
ImBatman4realz
ImBatman4realz - 9/28/2022, 10:33 PM
“Won’t be revised”…? Josh you need to proofread your article. The correct word choice here is “revisited”.
NakedAvenger
NakedAvenger - 9/28/2022, 11:44 PM
@ImBatman4realz - howbout this head scratchers "With an $8 million opening weekend on a budget of $48 million, the movie would go on to gross a mere $73 million at the global box office on a reported budget of around $50 million."
TheShape9859
TheShape9859 - 9/28/2022, 11:46 PM
@ImBatman4realz - this guy is an idiot and has no business writing articles for anyone. I wouldn't trust him to write a dog food review.
TheLobster
TheLobster - 9/28/2022, 10:37 PM
lol sure
defenderofthefaith
defenderofthefaith - 9/28/2022, 10:37 PM
Maybe the movie just wasn't good. There doesn't always have to be an excuse.
marvel72
marvel72 - 9/28/2022, 10:54 PM
@Feralwookiee - Yup it loses director, so that movie will be delayed now.
CaptainDC
CaptainDC - 9/28/2022, 10:45 PM
I swear I forgot this movie even existed,

This reason this movie bombed while the early 2000 movies crushed it was because of the cast. Charlie's Angeles got some of the hottest actresses in Hollywood at the time in Cameron Diaz, Drew Barrymore and Lucy Liu.

The only way to possibly revive this is to reboot with legitimate star power. Even with that, the market for actions movies has changed thanks to superhero films. It would take a Netflix like provider and some serious star power to draw interest here.
Origame
Origame - 9/29/2022, 4:38 AM
@CaptainDC - eh no. Star power really doesn't sell like it used to. There are some actors that can sell a movie themselves, but I can't think of any female stars who could fit the roles of the angels in order to sell on their names.

Honestly, I think the best choice would be to get the team behind John wick.
Forthas
Forthas - 9/28/2022, 10:54 PM
The key to making a good Charlie's Angels film - like all films - is to take it seriously and get rid of the slapstick and over the top action. Make it gritty and character driven and you have yourself a good film. Some models to follow in terms of tone are...

The Long Kiss Goodnight
Salt
Atomic Blonde
Kumkani
Kumkani - 9/29/2022, 4:16 AM
@Forthas - This is like the complete opposite of what people want from Charlie's Angels.
MyCoolYoung
MyCoolYoung - 9/28/2022, 10:57 PM
I can understand what she's saying about the marketing, and even though the movie was pretty mid but wasn't terrible, marketing probably could've made a difference. If men are anything like the people around here in real life, which I'm positive they are, then they have fragile egos, and when something is marketed as for women, they seem to get offended.
Tpo81
Tpo81 - 9/28/2022, 11:19 PM
She’s been singing this song since her terrible movie bombed. I wanted to like it but it was just a bad movie. She should stop crying about it cuz it’s not a big deal everything can’t be a hit. Love and thunder proved that
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