CHARLIE'S ANGELS Director Elizabeth Banks Blames Poor Marketing Campaign On Movie's Failure

Spider-Man and Power Rangers star Elizabeth Banks helmed 2019's Charlie's Angels reboot, and she's now pointed to the movie's marketing campaign for its ultimate box office failure. Read on for details...

Charlie's Angels opened in 2019 to mostly mixed reviews, underperforming at the box office and being largely forgotten in the months that followed. With an $8 million opening weekend on a budget of $48 million, the movie would go on to gross a mere $73 million at the global box office on a reported budget of around $50 million.

It was a shame as the franchise - which, yes, has also been adapted as various comic books - has potential (especially with a cast led by Kristen Stewart, Naomi Scott, and Ella Balinska) but not helping matters was the sheer amount of negativity surrounding the reboot before and when it was released. 

At the time, star and director Elizabeth Banks wondered if moviegoers simply didn't want a female-led action movie. Now, though, she's spoken to The New York Times (via ActioNewz.com) and suggested that "there was a disconnect on the marketing side" in the sense it was aimed primarily at women.

As a result, Banks feels that many overlooked what they thought was a movie that was more interested in spreading feminist messages than being the fun action flick she intended.

"Let me say I’m proud of the movie. I loved Kristen Stewart being funny and light. I loved introducing Ella Balinska to the world. I loved working with Patrick Stewart. It was an incredible experience," Banks says. "It was very stressful, partly because when women do things in Hollywood it becomes this story. There was a story around 'Charlie’s Angels' that I was creating some feminist manifesto. I was just making an action movie."

"I would’ve liked to have made 'Mission: Impossible,' but women aren’t directing 'Mission: Impossible.' I was able to direct an action movie, frankly, because it starred women and I’m a female director, and that is the confine right now in Hollywood," the filmmaker continues. "I wish that the movie had not been presented as just for girls, because I didn’t make it just for girls. There was a disconnect on the marketing side of it for me."

Banks is clearly frustrated, and the movie's disappointing box office performance certainly doesn't help. Hopefully a female-led action film will come along that's a hit (not involving a superhero like Wonder Woman or Black Widow), though it's unlikely that the Charlie's Angels franchise will be revised anytime soon.

What did you guys think about the 2019 movie? Let us know in the comments section.

SLOW HORSES Interview: Gary Oldman And Saskia Reeves On Jackson Lamb's Continued Evolution (Exclusive)
Related:

SLOW HORSES Interview: Gary Oldman And Saskia Reeves On Jackson Lamb's Continued Evolution (Exclusive)

COCAINE BEAR Red Band Trailer Sends The Titular Beast On A Flake-Fuelled Rampage
Recommended For You:

COCAINE BEAR Red Band Trailer Sends The Titular Beast On A Flake-Fuelled Rampage

DISCLAIMER: This post was submitted by a user who has agreed to our Terms of Service and Community Guidelines. As a user-generated content platform, Comic Book Movie and Best Little Sites LLC is protected under the DMCA... [MORE]
Related
INDIANA JONES 5 Gets An Official Title And An Awesome Trailer Featuring A New Story Told Over Two Eras
The first trailer for Indiana Jones 5 is finally here, and we now know what the movie will be called! This really looks like something special, and you can check out the action-packed preview right here...
SLOW HORSES Interview: Gary Oldman And Saskia Reeves On Jackson Lamb's Continued Evolution (Exclusive)
Slow Horses stars Gary Oldman and Saskia Reeves discuss season 2, Jackson Lamb's continued evolution, their unique back and forth on set, and what it's like to inhabit such a uniquely repulsive character.
UNCHARTED Star Antonio Banderas Shares First Details About His Mystery INDIANA JONES 5 Role
Doing the rounds to promote Puss in Boots: The Last Wish, Antonio Banderas has opened up on his mystery role in Indiana Jones 5, saying that he has a small but pivotal part to play in Indy's story arc...
COCAINE BEAR Red Band Trailer Sends The Titular Beast On A Flake-Fuelled Rampage
We've seen some messed-up trailers here on CBM over the years, but this first teaser for Elizabeth Banks' Cocaine Bear might just take the messed-up cookie! Get in line...
SLOW HORSES Interview: Jack Lowden Teases Season 2 Arc, Unique Dynamic With Gary Oldman, And More (Exclusive)
Slow Horses star Jack Lowden talks to us about season 2, opening up on his unique dynamic with Gary Oldman, what we can expect from River Cartwright in these new episodes, and his love for this character.

The Best Little Sites Network (BLS)

Action Movie and TV News - AnimeMojo.com
Anime News, Trailers & More - AnimeMojo.com
Superhero News, Videos, Rumors & More - ComicBookMovie.com
Horror News - FearHQ.com
Video Game News, Reviews, Trailers & More - GameFragger.com
Sci-Fi and Fantasy News, Videos, Rumors & More - SFFGazette.com
Cartoon and Animated Film News, Videos, Rumors & More - Toonado.com
Professional Wrestling News, Videos, Rumors & More - TheRingReport.com