THE DARK KNIGHT RETURNS Sales Gain Major Boost After BATMAN/SUPERMAN Announcement
Similar to how the SDCC announcement for The Avengers: Age Of Ultron led to an increase in sales for Marvel's comic book of the same name, sales for Frank Miller's The Dark Knight Returns have gained a major boost following the news of its influence on the Batman/Superman movie.
When director Zack Snyder announced at San Diego Comic-Con last month that he will helm a Superman/Batman film, he said that Frank Miller's classic graphic novel The Dark Knight Returns would "inform" the team-up's storyline. This was made apparent (most obviously) by heavy implications of the two iconic heroes battling and rumors of an older Caped Crusader being featured. As a result, the miniseries has gained a massive boost in both digital and print sales. DC Comics has confirmed (via Variety) that digital sales for the graphic novel have increased 161% in July (a much larger percentage than in June), and Bookscan says that the print edition has had a similar rise. This is a comparable story to sales for Marvel's "Age Of Ultron" comic book story arc increasing following the announcement of the name being the subtitle for Marvel's sequel to The Avengers (which hits theaters May 1st, 2015).
Set to begin filming early next year (reportedly in Toronto) for a Summer 2015 release, Warner Bros.' untitled Batman/Superman movie currently stars Henry Cavill, Amy Adams, Laurence Fishburne and Diane Lane. Zack Snyder is directing from a script written by David S. Goyer.
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Christian, former CBM editor, movie watcher, music listener, comic nerd.
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