There May Be A Good Reason Warner Bros. Is Struggling To Find A "Kevin Feige" To Take Charge Of DCEU

There May Be A Good Reason Warner Bros. Is Struggling To Find A "Kevin Feige" To Take Charge Of DCEU

Warner Bros. Discovery still hasn't found a Kevin Feige to take charge of its struggling DC Extended Universe, and a new report sheds some light on why the vacancy is providing near-impossible to fill.

By JoshWilding - Oct 03, 2022 08:10 AM EST
Filed Under: DC Studios
Source: The Wrap

Warner Bros. Discovery CEO David Zaslav is still searching for someone to take charge of the DC Extended Universe, though the hunt for an executive to enact his vague 10-year plan isn't proving to be easy. He may want to find his own Kevin Feige, but that's easier said than done, and prolific producer Dan Lin has already turned down what sounds, on paper at least, like a dream job.

Unfortunately, the DCEU has become Hollywood's poison apple, something emphasised in a new report from The Wrap. While others are said to be in the mix for a job that's so far been held by names like Greg Silverman, Geoff Johns and Jon Berg, and Walter Hamada, insiders don't believe the gig is an overly desirable one.

"It is a very narrow group of people who can run and effectively get DC films back on track while handling the creative, business and — let’s be frank — the political minefields that come with that job," one top Hollywood producer said under the condition of anonymity. 

It sounds like Zaslav's management style is another issue and he's not winning over any fans, as a result. He reportedly likes 7am meetings, with one Warner Bros. producer telling the trade, "Why would Dan Lin want to take the job? DC is a huge priority for Zaslav, but who wants to come on board and lead a film division that’s already canceled a film that was ready to go. And have a micromanaging CEO?"

It's also said that Warner Bros.' "Kevin Feige" won't enjoy the same level of creative freedom as the Marvel Studios President because, as one producer puts it, "There is no 'other Feige.' Warners will never give autonomy like that to one person." In other words, it will always be Zaslav who has the final say. 

Even current DC Films bosses, Mike De Luca and Pam Abdy, are only allowed to greenlight projects with budgets under $35 million. That applies to none of the upcoming movies now the decision has been made to pivot away from HBO Max-exclusive titles. 

The whole thing sounds rather like a shambles, and hopes that the DCEU might suddenly reach its full potential once again seem naive. We're not sure who can save the brand at this point, but it's not sounding much like Zaslav is the saviour some hoped he might be when Discovery acquired Warner Bros. 

What are your hopes for the DCEU moving forward?

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antirock
antirock - 10/3/2022, 8:48 AM
I don't see how they accomplish anything in the DCEU without completely starting from scratch. That means a recasting the entire roster and disregarding everything (including the Matt Reeves and Todd Philips Batman and Joker projects) since Man of Steel.
TheMandalorian
TheMandalorian - 10/3/2022, 8:50 AM
@antirock - right!? Like you can’t save it now while it’s already on fire… you have to put the fire out and start over.
antirock
antirock - 10/3/2022, 10:15 AM
@TheMandalorian - Yeah the big issue is they want to keep The Rock, Gadot, Mamoa, Pattinson, and Phoenix in their roster but they also want to have a closed system shared universe ala Marvel. Those two things can't exist at the same time.
ScaryTerry
ScaryTerry - 10/3/2022, 1:14 PM
@antirock - I wouldn’t go that far given that DC is firmly in a multiverse, but this old school micromanaging style is troubling. One broad stroke they should consider is having a Feige type to run the cohesive DCCU while still allowing standalone movies to continue outside of that purview. Of course it sounds like Zaslav shares the worst qualities any manager can have which will impede any quality delegation.
Battabingg
Battabingg - 10/3/2022, 3:10 PM
@antirock - I say let go of the closed system. One movie does not need to feed into some multi-year story arc. That shit is tired. There can be loose connections (like the comics) but I shouldn't have to figure out how an episode of Peacemaker plays into a Shazam sequel, ffs.
Also, keep the Black Label division open for Elsewords tales and content that could be used as Oscar fare.
SpideyQuad
SpideyQuad - 10/4/2022, 12:11 AM
@ScaryTerry - I believe what you're trying to say is they should work more like a team in making these movies. I think they should be looking for someone who knows and understands the DC line foremost, and not necessarily a big name producer, just like Kevin was, duh!
ScaryTerry
ScaryTerry - 10/4/2022, 1:51 PM
@SpideyQuad - Yes, but Zaslov can manage all the standalone movies, while someone manages the universe.
blitzburgh
blitzburgh - 10/4/2022, 10:28 PM
@Battabingg - still crying lol
blitzburgh
blitzburgh - 10/4/2022, 10:28 PM
@Battabingg - just kidding pal
Drewwright816
Drewwright816 - 10/3/2022, 8:53 AM
A [frick]ing shame how the messed this up at least we have The Batman
AgentSmith
AgentSmith - 10/3/2022, 8:54 AM
Hell, maybe I'll apply. I mean, from Insurance to running DCEU? I think I've got the vision. I would think they would take just about anyone at this point. Reading this article makes it sound like they are looking for a puppet. I can be a puppet for that kind of title and money! No skin off my back! ;)
Matador
Matador - 10/3/2022, 9:21 AM
@AgentSmith - LOL I think I could kill it as well I can be up before the crack of dawn for meetings.
CorndogBurglar
CorndogBurglar - 10/3/2022, 10:19 AM
@AgentSmith - I'm a project manager at a very large bank. Maybe I have what it takes?
Rosraf
Rosraf - 10/3/2022, 8:55 AM
Meh. At this point, just toss continuity out the window. Pick and pull what you can and just try to make good movies. With Dwayne Johnson already incoming, I would just build around him.
ObserverIO
ObserverIO - 10/3/2022, 10:40 AM
@Rosraf - This is exactly what they've been doing up to press and are continuing to do. Random Constantine sequel and Joker musical incoming.
FireandBlood
FireandBlood - 10/3/2022, 8:56 AM
TheWalkingCuban
TheWalkingCuban - 10/3/2022, 9:29 AM
@PlusUltra - I recognize her but can’t remember what I saw her on. But man she’s gorgeous
L0RDbuckethead
L0RDbuckethead - 10/3/2022, 11:59 AM
@TheWalkingCuban - Probably Sons of Anarchy.
TheWalkingCuban
TheWalkingCuban - 10/3/2022, 12:53 PM
@L0RDbuckethead - ahhh crap! I’m so ashamed of myself. My goodness she fixes up real nice
PantherKing
PantherKing - 10/3/2022, 8:57 AM
Wakanda forever tickets just dropped. They didn’t even drop a trailer to let us know
Vigor
Vigor - 10/3/2022, 8:58 AM
They're over thinking it.
I mean you're starting from the ground up. Plan, build, execute

It's not like feige, where he's managing an entire saga and comics and is intimately involved in every production from cinema to TV. Just start small and BUILD UP to Feige status
MyCoolYoung
MyCoolYoung - 10/3/2022, 8:59 AM
To be fair, Feige had to earn the amount of freedom he had. I think sometimes people forget about the micromanaging creative committee.

They made a mistake with Snyder letting him get all that freedom from the get go, and look how that turned out. They'd be a fool to let it happen twice.

No studio would allow someone just to come straight in and have all the freedom in the world, let alone a struggling one
Matador
Matador - 10/3/2022, 9:24 AM
@MyCoolYoung - Not entirely I don't think Feige was involved in the first two Marvel movies Incredible Hulk and Iron Man that was Marvel last miracle shot of success and it definitely paid off.

But I could be wrong about Feige not being involved.
Origame
Origame - 10/3/2022, 9:38 AM
@Matador - ...feige produced both of those movies (along with avi Arad, but let's not get into that part).
DianaGohan
DianaGohan - 10/3/2022, 9:47 AM
@MyCoolYoung - People forget that BEFORE the MCU Feige was a produced for years on Marvel stories. Not the same role he had now but since X-Men in 2000 he did have a hand in most of the Marvel movies that came out and it's only with Iron Mand and the start of the MCU did he decide the best way to tell these stories is to use the characters Marvel had full rights over (well mostly with the Incredible Hulk anyway) and start piecing together movies to lead to a big spectacle and that wound up working so well it's the format now every studio doing cinematic universes try for. But even with Marvel Studios Eeige still had to listen to a lot of the awful insistent demands of terrible sexist racist old asshole Ike Perlmutter for years. It's only when Perlmutter tried ruining the ending of Captain America Civil War that Feige made a stand and managed to get rid of that tumor but yeah he had such a good rep he could do that.

Quite frankly there's NO ONE at DC who would be able to take a stand and get rid of Zaslav who yeah NEEDS to be taken out if DC wants a chance of properly compettiting with Marvel with their movies.
MyCoolYoung
MyCoolYoung - 10/3/2022, 10:00 AM
@DianaGohan - yup, exactly this. Hindsight is 20/20, so I get it, but Feige put in years of work and was an understudy to many before they gave him control.
Matador
Matador - 10/3/2022, 11:04 AM
@Origame - Well as long as someone remembers I definitely forgot.
Battabingg
Battabingg - 10/3/2022, 3:03 PM
@MyCoolYoung - I don't think Feige has 100% freedom, himself. He still has to answer to Bob Chapek, who I think is behind this glut of Marvel TV that's choking out the division's creativity.

Still, Zaslav is a [foo foo], and most creatives are going to be wary of working with him.
DrReedRichards
DrReedRichards - 10/3/2022, 9:03 AM
"There is no 'other Feige'..."



...or at least there was, before you collectively knelt to the demands from a bunch of parasites that you never should have acknowledged in the first place, let alone rewarded like you did.

You had your Feige with Geoff, and you showed him the door.

This is your bed. Now, lie in it.
roboticJohnson
roboticJohnson - 10/3/2022, 9:46 AM
@DrReedRichards - was he really the "other Feige" though? I mean, what did he accomplish when he was in charge?
DrReedRichards
DrReedRichards - 10/3/2022, 9:50 AM
@roboticJohnson -

What was he allowed to, prior to being labeled as a mole by the cult?
roboticJohnson
roboticJohnson - 10/3/2022, 10:25 AM
@DrReedRichards - Tbf I don't know how much freedom he had, but he served as producer on green lantern and justice league, and as an executive producer on bvs, suicide squad, wonder woman, aquaman, shazam, birds of prey and wonder woman 1984, which he also wrote (with jenkins and callaham, but still). All things considered that's not a great resume if you ask me, the good movies are ok at best and the bad ones are BAD bad.
DrReedRichards
DrReedRichards - 10/3/2022, 11:34 AM
@roboticJohnson -

We all know how adamant Snyder was on removing Johns' name from any of his projects, and based on that we can assume that he didn't play as pivotal of a role in Ayer's SS either. So besides these projects, what do we have left? His credits stem mostly from his previously established lore as a CB writer, just like Stan Lee was credited as an Executive Producer in almost every MCU project before his passing. The only objectively "BAD bad" credit I agree with you on among the ones mentioned (outside of Snyder/Ayer schlock) is WW84. And again, he was labeled as a traitor by the usual suspects before even doing anything.
Battabingg
Battabingg - 10/3/2022, 3:06 PM
@roboticJohnson - I'll give this to Geoff Johns, he knows Superman better than anybody else at WB, including Nolan and Snyder. The fact that he and Berlanti got Superman down pat in 8 minutes with a tenth of the MOS Act 1 budget should say something.
DrReedRichards
DrReedRichards - 10/4/2022, 1:52 PM
@Quinn -

You speak so often, yet never say anything of value...
Spock0Clock
Spock0Clock - 10/4/2022, 3:48 PM
@DrReedRichards - I'm not convinced that Johns understands live-action media. The more involved he got, the more it seemed like he was trying to just make live-action pantomimes of the comics from his DC tenure (whereas the stories of his I read like Flashpoint and the big Lantern events always felt like they appealed to a DC readership that was almost bored with their major characters).

I'm trying to be careful of painting with too broad a brush, because obviously I've not read most of the guy's work, but it really seems like Johns' focus is on expansive worldbuilding, less about stripping a story down to narrow character work that is necessary for at least beginning a cinematic universe.

His scripting work is all over the map, with a ton of episodes for CW shows that might be fine but haven't made much of an impact. I'm someone who doesn't hate WW84, but it doesn't give me much confidence in the screenwriter of that one to understand the broad strokes of what these movies need (and ditto for the other names on that project).

Look, I like Christopher Yost. I think he's written some great material for Marvel over the years in a lot of different media. He's 100% someone I would want to give a consultation on (say) the X-Men reboot. But that doesn't mean I'd want to give Yost full creative control over a cinematic universe.

Like Yost (and Bendis and I'd even put Whedon in this category) Johns is a capable-enough writer who has a substantial knowledge of the source material (with all the ups and downs that comes from someone with that amount of output), but there is nothing about him that I've seen that suggests he's a good producer, especially of the kind that requires a big broad flexible vision without getting caught up in the narrow eddies of comic book minutia.
Spock0Clock
Spock0Clock - 10/4/2022, 4:17 PM
I'm out on a limb here, so if someone says: "Actually, if you read ____ book by Johns, you'll see that he's very skilled at small character-driven stories", I can't answer that. I can only speak to the stories of his I read, which were the ones that I saw most recommended by DC fans at the time.

I hope the analogy to Yost is helpful, because I feel like they're in a very similar place (except Yost has never been given the kind of control Johns was in the comics themselves). Yost's name is on some incredibly great cartoons that completely understand the core appeal of the characters. But you give him a task like adapting Cowboy Bebop (perhaps the easiest straight-forward adaptation job of its kind) and even if there are still merits to it, nobody is really happy.
DrReedRichards
DrReedRichards - 10/5/2022, 4:49 AM
@Spock0Clock -

Was Yost ever put in a place of Studio responsibility in the same vein as Johns though; or even as, to a lesser extent, Loeb or Whedon? That's my main point here.

Warner did have their DC guy who was also literate in the business side of filmmaking. For lack of a better term, they ddi have their Feige equivalent. More so when you consider how close he and Feige were/are. So why the hell would they ever give such an optimal personality this kind of status only to retract it at the first sound of whining from the usual suspects?

That's my issue with WB's handling of the situation.
GhostDog
GhostDog - 10/3/2022, 9:03 AM
There’s NOTHING TO SAVE. It has to be completely taken down and rebuilt.
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