Iron Man 3 didn't end up exceeding expectations at the North American box office this past weekend, but it most certainly finished exactly where most were expecting it to. While early estimates had it pegged as grossing a three day total of $175 million, it finished just shy of that with $174.1 million ($174,144,585 million to be exact). Not a bad result by any means, especially as that figure gives it the honour of having the second highest opening of all-time! Meanwhile, Studio System News obtained the following statement from IMAX in regards to how pleased they were with Iron Man 3's performance on their screens over the course of this weekend.
Thanks to Iron Man 3, this weekend is a global IMAX record, as we’ll generate nearly $30 mil from one movie for the first time in our company’s 46 year history ($16.5 mil domestically and $13 mil internationally). The global cume for Iron Man 3 in IMAX is estimated to be $40.2 mil as of Sunday evening.
Domestically, IM3 delivered $16.5 mil on 326 screens for a fantastic per screen average of $50,600 (remember, we’re a single screen business). Our biggest issue: the vast majority of our shows were sold out. This is the the 2nd best domestic opening in IMAX history.
Internationally, Iron Man 3′s IMAX results produced numerous records, generating approximately $13 mil this weekend on 267 IMAX screens for an outstanding per screen average of almost $50k. Again, sell out shows everywhere! This is all the more encouraging considering over 100 of the screens were on their second weekend of the film, confirming Iron Man 3′s word of mouth is strong.
There were record smashing IMAX openings in key territories, including China ($63k per screen), Russia ($72k per screen) and Ukraine ($46k per screen).
While it's still early days, some analysts are even taking a guess at how much they believe Iron Man 3 will ultimately end up grossing worldwide. $1.3 billion is currently the most popular answer, but we'll just have to wait and see! Either way, we'll be sure to keep you updated here on CBM.
Marvel Studios’ Iron Man 3 pits brash-but-brilliant industrialist Tony Stark/Iron Man against an enemy whose reach knows no bounds. When Stark finds his personal world destroyed at his enemy’s hands, he embarks on a harrowing quest to find those responsible. This journey, at every turn, will test his mettle. With his back against the wall, Stark is left to survive by his own devices, relying on his ingenuity and instincts to protect those closest to him. As he fights his way back, Stark discovers the answer to the question that has secretly haunted him: does the man make the suit or does the suit make the man?
STARRING:
Robert Downey Jr. as Tony Stark/Iron Man
Ben Kingsley as The Mandarin
Gwyneth Paltrow as Pepper Potts
Don Cheadle as Rhodey/War Machine
Guy Pearce as Aldrich Killian
Rebecca Hall as Dr. Maya Hansen
Ashley Hamilton as Jack Taggert
James Badge Dale as Eric Savin
Jon Favreau as Happy Hogan
RELEASE DATE: Out Now!