When Disney+ was launched as a rival to Netflix, the House of Mouse wasted no time in developing as much content as possible for its platform. Launching with the first-ever Star Wars TV series, The Mandalorian, MCU titles like WandaVision and The Falcon and The Winter Soldier soon followed.
Marvel Studios' small screen offerings started strong, but as time has passed, they've become increasingly hit-or-miss and failed to connect to the wider MCU in a way which satisfies fans.
With Disney CEO Bob Iger returning to replace the ousted Bob Chapek, Marvel Studios is back to focusing on quality over quantity. Brad Winderbaum, the head of streaming, television, and animation at Marvel Studios, has now addressed the change.
"I mean, frankly, in all honesty, there was a mandate to kind of create as much as we could for Disney+ as quickly as we could," he admits. "And then there was a shift. And all of a sudden, we have to start spreading our release dates out. So, that really accounts for a lot of the delays."
"Now, we're using that time. We're not sitting idle. So, it's like it stays in the oven," Winderbaum explains. "You can bake certain things a little more. It's actually, I think, ultimately, it's only going to make things better. But, most of it is just frankly shrapnel from the business."
Daredevil: Born Again is one of the streaming titles Marvel Studios has decided to hit the brakes on, pausing production and embarking on something of a creative overhaul to ensure the Man Without Fear's proper MCU debut doesn't disappoint.
The likes of Agatha and Ironheart have also slipped down the release calendar, despite production on the latter, for example, wrapping way back in 2022.
These comments come after Winderbaum recently shared an update on Nova, explaining that Marvel Studios has changed tact with how it produces content (it seems the days of everything receiving the green light have finally ended).
"We have a new system behind the scenes at Marvel Studios," he said. "We're more like a traditional studio now. We're developing more than we actually will produce. There are plans to develop Nova. I love Nova, too. I love Rich Rider, too. I hope it gets to the screen."
"The world is always chaos. There's always things. You gotta conjure these things to make them happen but I would love to see a Nova show, one day."
Do you think Marvel Studios is taking the right approach to its Disney+ offerings?