Fox does not seemed worried however. I don't know how they are not. James Cameron's brilliant opus "Avatar" is set to unleash the next link in movie making on audiences December 18th 2009. But with a budget of over $500 million already can the movie make a profit?
Fox thinks they have an ace in the hole with Cameron. Since Titanic did well Fox thinks that will be enough of a force to drive audiences in the theater to see "Avatar" just because Cameron is directing. That logic confuses me. Hey Fox, ask The Wakowski Brothers if you can be successful making one movie and not the other (The Matrix vs Speed Racer) and I bet their answer will entertain you.
The other back up Cameron is thinking he will have if "Avatar" bombs is that he will be able to sell his new 3D tech to other studios. The answer to that is maybe. If Lucasfilm does not under sell you for almost the same quality of technology. There seems to me to be to many "if's" already a month before the "Avatar" release.