As the official Man of Steel site is stirring up static, readying new viral marketing and a final trailer, Kellogg’s has revealed tie-in promotion for the highly-anticipated Zack Snyder-directed flick. Spotted by SuperHeroHype, Kellogg’s instant win game has revealed a new photo of Henry Cavill.
“Look for codes inside specially marked Cheez-It®, Keebler®, Kellogg’s® and Pop-Tarts® products for your chance to become the MAN OF STEEL™. Each time you enter a code, you could WIN INSTANTLY!”
In the pantheon of superheroes, Superman is the most recognized and revered character of all time. Clark Kent/Kal-El (Cavill) is a young twentysomething journalist who feels alienated by powers beyond anyone’s imagination. Transported to Earth years ago from Krypton, an advanced alien planet, Clark struggles with the ultimate question – Why am I here? Shaped by the values of his adoptive parents Martha (Lane) and Jonathan Kent (Costner), Clark soon discovers that having super abilities means making very difficult decisions. But when the world needs stability the most, it comes under attack. Will his abilities be used to maintain peace or ultimately used to divide and conquer? Clark must become the hero known as “Superman,” not only to shine as the world’s last beacon of hope but to protect the ones he loves. In theaters June 14, 2013.