When Bob Chapek was still in charge of Disney, creating as much content for Disney+ was a priority. The studio is now feeling the effect of that, hence why several movies and TV shows have been removed and others scrapped, all in the name of saving money.
As a result, Star Wars has become a small-screen franchise rather than one which breaks box office records in theaters. That's something Bob Iger hopes to change, though it's unclear what that means for this Galaxy's television future.
Samba TV claimed that only 1.2 million U.S. households tuned in for the first episode, with 965,000 watching the second, during their first six days on Disney+. That's roughly on par with Andor's 1.2 million viewers in 2022. However, it's quite a bit behind Obi-Wan Kenobi (2.4 million) and The Mandalorian season 3 (1.7 million).
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Disney has since responded by issuing a press release confirming Ahsoka's first episode, titled "Master and Apprentice," was the most-watched title on Disney+ this past week with 14 million views.
That sounds impressive, though it's worth noting don't have official viewership numbers for any other Star Wars titles on the streamer.
"Ahsoka has become a fan favorite with people of all ages and it’s wonderful to see her continue to resonate with viewers in her very own headlining series," says Kathleen Kennedy, Lucasfilm president. "I want to recognize the fantastic work done by our creative team, led by Dave Filoni and Jon Favreau, the incredible cast led by Rosario Dawson, and our talented crew."
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"On behalf of the team and all of Lucasfilm, we give our thanks to all the fans who have been with Ahsoka on every step of her journey and to all those who are just learning about her now in Ahsoka on Disney+."
Reviews for Ahsoka have been very positive, but if it doesn't perform as well as Disney hopes, don't be surprised if future TV shows look to put the spotlight on characters the general audiences are better acquainted with.
Stay tuned for updates as we have them.