SDCC '11: Producer Avi Arad Weighs In On The Avengers!

SDCC '11: Producer Avi Arad Weighs In On The Avengers!

The producer behind the many Marvel comic-adapted films, including Marvel Studios' forthcoming film The Avengers, Avi Arad, dishes on the basic idea of the ensemble film & More.

By DCMarvelFreshman - Jul 25, 2011 04:07 PM EST
Filed Under: Avengers
Source: MovieLine

Chatting with MovieLine at the San Diego Comic-Con, Avi Arad, producer of all Marvel comic-book-adaptated films, including Spider-Man, X-Men, and the Studios' independently-produced films Iron Man, Thor, and next summer's The Avengers, to name a few, dotted on the ultimate story of the Joss Whedon-directed movie and more.

"Well, it takes some careful architecture but in its core it’s natural. First, the people — the superpowers, the uniforms, are all metaphors for a lot more than that. But it’s a team. A team of people who, maybe some of them believe in the same thing, maybe all believe in the same thing, but they all have different ways of going about it. And then they’re human beings, so they compete, they dislike, they get hurt, they fall in love… so as long as the actors feel that they’re excited and they have enough to do. X-Men was the best teacher. I love the X-Men, that’s still my favorite. This is where you learn how to do group therapy, if you will! That’s what the Avengers are. It’s a bunch of people who have superpowers, and as we know, powers can bring as much angst as wish-fulfillment. They have to somehow get along to save the world. You’d be amazed how tough it is to get along when you have a bunch of strong people, who each one believes their way is the right way. So it’s not as complicated as writing an X-Men."



Marvel's The Avengers picks up when an unexpected enemy emerges that threatens global safety and security. And Nick Fury, director of the international peacekeeping agency known as S.H.I.E.L.D., finds himself in need of a team to pull the world back from the brink of disaster. With director Joss Whedon at it's helm, and an ensemble cast including Chris Evans (Steve Rogers), Robert Downey Jr. (Tony Stark), Chris Hemsworth (Thor Odinson), Jeremy Renner (Clint Barton), Mark Ruffalo (Bruce Banner), Scarlett Johansson (Natasha Romanoff), Clark Gregg (Agt. Phil Coulson), Cobie Smulders (Maria Hill), Samuel L. Jackson (Nick Fury), with Tom Hiddleston (Loki Laufeyson), and Stellan Skarsgard (Professor Erik Selvig), the film releases worldwide May 4, 2012!

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luffycapri
luffycapri - 7/25/2011, 5:03 PM
hope this movie is good
PoPcornDude
PoPcornDude - 7/25/2011, 5:14 PM
he should've had the vision that Kevin Feige has, he's somewhat responsible for releases like Elektra,Punisher war zone, Fantastic Four director,spidey 3 and still on Ghost Rider....
but he also some good credits, but he should've thought it better before launching mediocre franchasises....
Shades
Shades - 7/25/2011, 5:27 PM
@PoPcornDude - Keep in mind he's also partly responsible for great shows like X-Men: the Animated Series, and Spectacular Spider-Man, as well as great films like the first two X-Men films, the first two Spidey films.
bcmerr01
bcmerr01 - 7/25/2011, 5:28 PM
Avi sold the rights to basically everything except the Avengers in an ironclad agreement instead of a renewable lease. Thanks for making The New Avengers and pretty much every other mega-event impossible Tool.
bcmerr01
bcmerr01 - 7/25/2011, 5:30 PM
Because seriously, who would every want to watch a movie about a Marvel Civil War? douche
InSpace
InSpace - 7/25/2011, 5:31 PM
dude is just a producer, they dont have much control over the film. He did wanted Venom for Spider-Man 3 but I highly doubt he also wanted Sandman, That crappy Goblin and that half-assed love triangle. If it werent for him I dobt we would have most of the Marvel films we have now, All thanks to his participation in All of Marvel's media endeavors
Oxion
Oxion - 7/25/2011, 5:32 PM
I'm excited about seeing the cast all on one screen but the Marvel movies have been ok at best despite all the hype for each one, I don't see any reason to be excited about Avengers other than seein all those heroes at once. With the reviews the much hyped Cap got, the Avengers will just be a wait and see thing for me. Avi doesn't help insure my confidence either. This is monumental so Marvel, please prove me wrong!
Hawksblueyes
Hawksblueyes - 7/25/2011, 5:35 PM
Why is it with all the years Marvel has been around and all the bad ass villains in the Marvel
universe...everyone is so damn eager to see the heroes fight each other in a Civil War story line? Let's bypass every cool story ever just so we can see the one that ruined the relationship between every hero Marvel has only a year or two ago. Makes absolutely no sense to me.
gunner
gunner - 7/25/2011, 5:40 PM
Hate the Guy ....
TOOL !!
bcmerr01
bcmerr01 - 7/25/2011, 5:41 PM
@InSpace

Avi Arad was the a higher up in Marvel before becoming just a producer. He was actually the CEO of Marvel Studios and was the person who sold, not leased, Marvel's most valuable products' live-action rights to keep Marvel afloat before the Comic Book Movie craze hit.

Avi is the reason you may see Marvel produce and Disney distribute cartoon versions of the X-Men, Fantastic Four, Daredevil, Ghost Rider and Spider-man in the future, but will likely never take back the reigns for a live-action film.

Apparently having people dress up as the characters and walk around Disney themeparks infringes on those ironclad live-action rights.
gunner
gunner - 7/25/2011, 5:41 PM
Avi sold the rights to basically everything except the Avengers in an ironclad agreement instead of a renewable lease. Thanks for making The New Avengers and pretty much every other mega-event impossible Tool.
marvel72
marvel72 - 7/25/2011, 5:43 PM
@ hawksblueyes

i agree,well said.but saying that thor vs hulk would be pretty bad ass.
bcmerr01
bcmerr01 - 7/25/2011, 5:45 PM
@Hawksblueyes

That was just an example of an impossible scenario because FOX own X-Men and Fantastic Four, Sony owns Spider-man, etc.

Personally, I'd love to see the Mandarin in anything and The Thanos Imperative (kindof, otherwise what's the point of seeing the movie if you've read the books)
dahamma
dahamma - 7/25/2011, 5:46 PM
@hawkblueeyes, I agree also. Civil War was great, but I watch these movies to see heroes being, well, heroic, not fighting each other so yes they should go up against a villain. Thor vs Hulk is the only exemption though, that MUST be in the avengers!
bcmerr01
bcmerr01 - 7/25/2011, 5:52 PM
Iron Man and Captain America have to show the beginning of their animosity toward each other in The Avengers, right? I mean, these two are literally polar opposites and would feed so much into the The Avengers sequel and IM3 and CA2
KaneVonDoom
KaneVonDoom - 7/25/2011, 6:27 PM
Marvel should never have given this asshole a job. No foresight at all. Avi is only focused on quick fixes that make things more difficult after you see the initial payoff.
KaneVonDoom
KaneVonDoom - 7/25/2011, 6:29 PM
Marvel should never have given this asshole a job. No foresight at all. Avi is only focused on quick fixes that make things more difficult after you see the initial payoff.
KaneVonDoom
KaneVonDoom - 7/25/2011, 6:29 PM
Sorry for the double post
PoPcornDude
PoPcornDude - 7/25/2011, 7:37 PM
he sold the best of Marvel, a.k.a. Spiderman, FF, Daredevil, X-men, just to make a quick cash for both, marvel and Himself, now I'm sure he is double dipping with Marvel movies AND those to Fox and sony, without worrying about getting back those properties to Marvel, as long as he gets his cut...
what a douche !
PercivalConstantine
PercivalConstantine - 7/25/2011, 8:38 PM
"Thanks for making The New Avengers and pretty much every other mega-event impossible Tool."

That's actually a good thing. New Avengers is terrible and mega-event crossovers, while they work in animated shows or comic books, would be monumentally impossible in a two-hour live-action movie. The effects budget alone would be incredibly massive and a majority of the characters would end up in the background as cameos, a la X-Men: The Last Stand.

"he sold the best of Marvel, a.k.a. Spiderman, FF, Daredevil, X-men, just to make a quick cash for both, marvel and Himself, now I'm sure he is double dipping with Marvel movies AND those to Fox and sony, without worrying about getting back those properties to Marvel, as long as he gets his cut...
what a douche !"

There is absolutely nothing to back that up. Marvel didn't have a studio when those other films came out and in fact, the options were bought in some cases years before.
batmanrises
batmanrises - 7/25/2011, 9:45 PM
Avi Arad...Now that's a name I've not heard in a long time...Long time.

The little kids above ragging on Avi Arad weren't around when Marvel almost sold each of it's characters one by one...
CapA
CapA - 7/25/2011, 10:11 PM
Hun-hun... He wanted Venom in SM3 and fans didn't ? Riiiight...
Zombie137
Zombie137 - 7/25/2011, 11:21 PM
If it wasnt for AVI, we would be still watching crap marvel movies starring dolph lundgren
EarOne
EarOne - 7/25/2011, 11:58 PM
Avi's had his moments...no doubt. but, still it's WIDELY known that he, alongside Sony, was one of the figures who "recommended" Venom to Raimi for Spidey 3.

anyway...i have to disagree with Mr. Arad in that he said writing the Avengers is "not as complicated as writing an X-Men".

i mean...SERIOUSLY??? the guy's nuts or what? X-Men is a bunch of mutant kids who have NO idea about their powers until they're under the guidance of one Prof. X. from then on, it's a straight-up TEAM story.

with The Avengers, you got all these INDIVIDUAL characters with STRONG EGOS and complex personal baggage and they're being BROUGHT together to become a team. and some, if not all are reluctant about it.

sure, each of em might have better understanding of his/her own powers, but, that would just make each of em THAT much harder to work together as a single team, wouldn't it??

No, on this, Mr. Arad is just WRONG, but then again, as he said, he clearly put the X-Men on a pedestal compared to others. But, i'd think writing The Avengers would be much more difficult than writing an X-Men.
Justice
Justice - 7/26/2011, 12:39 AM
He doens't Know" wha the fans "Want!" He's to blinded by the "real title" of the "new" Spider-Man Movie! It should be called: Ulimited Spider-Man, like the TV show! Remember the "yellow-eyes" and the costume"? Well its all a repeat!
Jefferys
Jefferys - 7/26/2011, 12:40 AM
Basically Avi Arad saved and destroyed al at the save time. This guy is a beast
AmonWarmann
AmonWarmann - 7/26/2011, 12:42 AM
Thor's not a human being Avi...
Orphix
Orphix - 7/26/2011, 1:48 AM
People seem to forget that this guy helped promote and establish Marvel having done a number of very shrewd deals.

Marvel still makes a lot of money from those leases to Fox and Sony. The Blade films quickly followed by X-men allowed Marvel to ever have the belief (and cash) they could put together Marvel Studios.

Of course it would be great to see the X-men, Daredevil, Ghost Rider and Spiderman in the same universe as the Avengers BUT it is exactly because those films were made, with established movie studios who had alot of money and clout, that we can get the MCU and The Avengers today.
njferns
njferns - 7/26/2011, 3:01 AM
WOW Looks like we are in for some awesome character dev!! His talk on X-Men just makes me wish that was the next franchise they could get back after Blade & Punisher! I think if they got it they'd do, well- marvels! :P Still ADORE XFC though! :D
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Hey, check out the Avengers poster (& the pre-release X-Men First Class poster) I created!

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Shaman
Shaman - 7/26/2011, 6:18 AM
Avi's responsible for Spider-man 3 now??? What, are you people high?!?!?! Put down the meth! EVERYONE and their freakin' mothers WANTED, in fact BEGGED, Sony to put Venom in the third film! Avi isn't responsible for jack shit except wanting to give the fans what they begged for.

Stop giving excuses to Raimi when HE'S the ONLY ONE to blame for not only making a shitty Spider-man film but especially one where Spidey faces his most popular villain EVER! How the [frick] can you not get that right??? It practically shoots itself!!! JUST FOLLOW THE [frick]ING SOURCE!!!

But nooooooooooooooooo, Raimi the big baby didn't want Venom, he wanted Sandman because he felt the need to make him Uncle Ben's really really real killer instead of who actually was Ben's killer in the first film, as if THAT makes any [frick]ing shread of sense to begin with! So when he got strongarmed into submission and forced against his will to put Venom in, he dropped the ball on purpose! "You want Venom? FINE! But you're not gonna like it, in fact i'll even make you think i'm not responsible for the very film I make!"

SERIOUSLY!!! You want proof? The proof's in the evidence itself! It made too much money even for the shit that it was and Raimi was signed on for another film. So what does he do since he's fed up with the franchise and can't break his contract? He FORCES the studio itself to break his [frick]ing contract by brainfarting an even WORSE idea of a movie for the next Spidey film. He wanted The Vulture to be a [frick]ing mechwarrior megabot! IN DOWN TOWN NY!!!

He ALSO wanted to include a character that he created his own damn self, The Vulturess! He [frick]ing knew it wouldn't be aproved because no one with an IQ of 100 or higher would think it was a good idea! THAT'S the proof, he MADE the franchise suck after the second film on purpose! Anyone wanting to blame anybody else BUT Raimi should get the [frick] right out of town.
drfate
drfate - 7/26/2011, 6:54 AM
@shaman, there are better things to do! :P

SpideyQuad
SpideyQuad - 7/26/2011, 7:04 AM
Is this guy senial? Amazing better be or he's toast in my eyes. I still blame him for messing up Spider-man 3.
Btw nice pic above!
SpideyQuad
SpideyQuad - 7/26/2011, 7:16 AM
@Shaman

Never have I've witnessed a bigger douch or more incorrect rant then yours. You offer no proof and ignor the facts as I remember of Avi caving in to all the adolesent venom fans. You Fail!
ClosetNerd
ClosetNerd - 7/26/2011, 7:45 AM
@Dr. Fate. Thank you and God bless.

Avi sucks donkey wang. Didn't this Guy work for a toy company before Marvel. He didn't grow up working in the industry like some, hence he has less of a feel for the characters. He has also made some dumbass business decisions.
JackBauer
JackBauer - 7/26/2011, 8:31 AM
@shaman - You're right. There is no way that the same guy that made Spider-Man 1 & 2, both great movies, could make the shitfest that was part 3 unless it was on purpose.

@everyone else - Avi Arad saved Marvel by licensing X-Men and the other characters. Those of you bitching about these characters not being under the Marvel Studios banner because of him should understand two things:

1. Marvel Studios does not have the ability, right now, to make more than two films a year. If they were to get the rights back to X-Men and the other properties they probably wouldn't be able to do anything with them right now unless Uncle Mickey helps them out a lot.

2. Marvel Studios has been in existence since 1996. Through Avi Arad, MS has had some small influence on the various movies going all the way back to the first Blade movie. It wasn't until 2005 when the rights to Iron Man, Thor and others started returning to MS that they decided to make their own films under the Marvel Studios name.
GUNSMITH
GUNSMITH - 7/26/2011, 9:43 AM
JACK@ SO WE GET TO SEE WAY MORE MARVEL FILMS IF THEYRE IN DIFFERENT STUDIOS? MAKE SENSE..I JUST WISH FOX DIDN'T TAKE SO MANY LIBERTIES ON THE CONTINUITY AND SOURCE MATERIAL.
JackBauer
JackBauer - 7/26/2011, 10:41 AM
@GUNSMITH - I know. X1 & X2 were good but Fox totally screwed up X3 and Borigins by straying to far from the source material.
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