Excerpts from NASCAR's press release...
GAFFNEY, S.C. -- For the first time in NASCAR history, a film will serve as a primary sponsor of a car for multiple races, and as many as 60,000 fans will have the chance to have their pictures displayed into the design.
JD Motorsports has partnered with Cowboys & Aliens, the upcoming action-thriller from director Jon Favreau (Iron Man) that stars Daniel Craig, Harrison Ford and Olivia Wilde, in theaters July 29. The new partnership, which runs for 10 weeks, kicks off Saturday at the Top Gear 300 at Charlotte Motor Speedway, where the No. 01 Cowboys & Aliens Chevrolet, driven by Mike Wallace, will be unveiled. The car's paint scheme features a mysterious lone cowboy, portrayed in the film by Craig, and action scenes from the event film.
As a unique promotional tie-in, NASCAR and film fans will have the opportunity to be included on the car by having their submitted photos incorporated into the design as a mosaic. The mosaic version of the No. 01 Cowboys & Aliens car will be revealed for the first time July 1 at the Subway Jalapeno 250 at Daytona. As part of the promotion, fans may also enter for a chance to win a trip to the Subway Jalapeno 250 at Daytona to see their picture on the car in person. Any fan who has been selected to have his or her photo on the car may visit www.cowboysandaliensmovie.com to see a 3D rendition of the car and search for their photo by name.
To participate, fans should log onto the film's official Facebook page (www.facebook.com/cowboysandaliens) or website (www.cowboysandaliensmovie.com) or enter via mobile devices by texting "RACE" to 90210. They may also use their smart phones to scan a QR code that will be visible on the hauler, car and hero cards at the races.
Hawksblueyes: I can't help but think that this is a good move. Regardless of how you stand on NASCAR, it's difficult to deny how many people view the races from around the world each and every week.
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