Box Office Report: Don't Be Afraid Of The Dark

Well it isn't Halloween...

Wow, both JLA and iblowNolan are compete douche bags. Cap has done pretty well and very well reviewed by critics and fans alike. I know it's Batman or nothing with you morons so I don't know why I even bother.

What was the marketing strategy behind releasing Don't Be Afraid of the Dark and Fright Night in August instead of October?

I get that August is just another February, a dumping ground for movies in which the studios have lost faith (don't look now but Ghost Rider returns in February). However, families were spending their cash on back-to-school supplies and paying activity fees, not going to the movie theater.

Why not instead hold these films for an early October release, even if that means opening on fewer screens (a 1970s movie release strategy), and let word of mouth build interest in repeat viewings/scares?

Don't Be Afraid of the Dark is the worst movie I've seen in theaters in a looooong time. I'm mad that I gave $8.50 to it.

Why is Del Toro's name attached? He's not the director....

@SHHH - Yes if you liked the movie then that should be fine, if however you liked it enough to want a sequel then box office numbers do matter!

Columbiana is under performing? I wonder why? Oh, I see why. Shame on you disgusting pieces of shit.

Was SO excited to see Don't Be Afraid Of The Dark this week, because i'm on holiday in America at the moment and the film isn't out 'til October in the UK. However, it was one of the biggest disappointments in recent memory for me. Not scary at all, the creatures were goofy and revealed too quick, but the acting from the little girl was pretty decent and the whole gothic style was very impressive/atmospheric. Although I do agree with some users on here, I don't really care about box office figures, it doesn't make a film good. Avatar = pretty much the highest grossing film ever, but, for me anyway, is the most over-rated piece of un-original turd to grace the cinemas in recent memory. If you like a film, just like it. Infact, chances are that if a film gets buckets of cash, they'll have to make a sequel which can, more often than not, destroy whatever credibility the first film had. Some of the best films around are independent releases that barely have a run longer than a week in theatres. But hey ho, that's just my two-cents :)

@SUPERSPOONS

Well, that's disappointing to hear. As a child fan/victim of the original '73 TV movie, I was very excited to see this Del Toro guided remake but I have to admit that the commercials have left me somewhat less than enthused.... not to mention my concerns about the addition of a back story for the evil little imps.

That said, perhaps it will be more effective if seen at home anyway, on a windy Winter night with all of the lights turned out...

The failure of Conan makes me wanna cry!

its not even playing around here.

$8.7 million opening weekend,thats awful.I guess there won't be Don't Be Afraid Of The Dark 2.

Neobaggins: I think I'm possibly being a bit slow here, but why do you think it is that Columbiana is underperforming? And who is it your calling disgusting pos?

Captain America needs 94.3 million to triple it's budget. With it's gradual release schedule it will be raking in from the box office 'till nearly the end of the year. Meanwhile, Thor needs just 1.5 million from tripling it's budget at the box office.