Hey Guys,
Kevin Feige gave NBC’s Popcornbiz, an exclusive interview check it out !
In it he discusses, how valuable the franchises they are setting up, are to him. And find out what he had to say concerning Dr. Strange!
“Whatever Marvel Film has gone for, it's succeeded. Whenever it's operated in some fear or failure it is not done as well,” says Feige, though admitting that the growing interconnectedness of Marvel’s theatrical properties does provoke a little nail-biting if one of the films flops. “We've been lucky enough that, going back to 'X-Men I,' we've constantly been rewarded for giving in to the risks, rewarded for giving in to the idea of 'Okay, this might be a stretch, but if it works we think that it could be something special.' As opposed to giving in to the fear of ‘Let’s be careful.’ The good news is that right now we're able to make the movies envisioning the best end result, really, and that frees us up to make those choices, whether it’s casts or directors or writers or storylines or visuals, just really going with our gut for what we think the broader audience will respond to.”
“If you're really into it and you really want to study them, you will see that they are all interconnected in a way that flows right into, through and past 'Avengers,'” says Feige. “I think if one doesn't do as well as the other, because they are essentially stand-alone movies, they'll still be okay. But I certainly feel a little bit of what the New Line people must've felt back in the day, going, 'All right, we've got three "Lord of the Rings" movies – What if this first one doesn't work?’”
“The whole idea of the cinematic universe is another tool for storytelling that you have to use wisely,” he says. “I would start to be turned off to the whole idea if it ever started to feel like a gimmick. Like Tony Stark saying 'Oh, Pepper, I've hurt my leg – let me go see this doctor. Oh hello, Dr. Strange.' I don't think that there will be a lot of cause of that kind of thing. But there are opportunities, like Hawkeye in 'Thor' and Black Widow in 'Iron Man,' if it serves the story anyway, to have a nod in there. I do see 'The Avengers' franchise as something in which other Avenger characters might make their first appearance in an 'Avengers' movie. Then maybe if audiences respond to them they could spinout into their own movies.”
If you want to read the whole article, then head over NBC’C Popcorn Biz.