I used to be a movie snob of epic proportions! My collection is littered with foreign films, Oscar winners, Golden Globe winners, Film Festival winners etc, you get the point.
Something changed my view on films. I'm not sure what it was but something changed. Five years ago I would have mocked G.I. Joe and the Transformers movies. Correction, I would not have even acknowledged them because they probably would not have hit my film radar. I've loved comic books my whole life but it's not until recently that my love of film and comics met.
I still love all those movies I used to but now I find there's room for the G.I. Joes and transformers of the world. Popcorn flicks, nothing more. Wonderful, mindless entertainment not meant to make a statement or an in-depth character study or enlighten anyone.
Perhaps they're just a series of images that assist in telling a high level, basic story, a series of images that are fun to watch. Not every movie has to be Citizen Kane.

I think there's room for all different types of movies with varying degrees of the subjective "quality".
If we take these movies for what they're worth and enjoy them for what they are we might actually enjoy them a bit.
Don't get me wrong I prefer "higher quality" more thoughtful filmaking but I think there's room for just blowing shit up to. The backdrop to bad ass aliens or giant robots or terrorist organization hell bent on world domination or destruction.
No matter how bad a movie may be, you know somebody loved it at some point.