Well... first things first, remember that movie "Elektra"? Now that we have that fresh in our memory, how about I get started? I love when movies have strong female leads. Actually, I love when any story has a strong female lead. There are plenty of exciting stories with characters like Wonder Woman, Captain Marvel, Supergirl, Squirrelgirl, and so on in comics, but we rarely ever see them in action on the big screen, why is that? Because Hollywood is oppressing women!? Hardly, actually it's money, and we all know that, but what we don't know is why. Why is it so hard to make money off a movie with a female lead? Let's take a look at Twilight and Hunger Games, those movies made money off teenagers and middle aged woman everywhere, even guys went to see it and the film version of those two franchises made a ridiculous amount of cash because of it. Now how did that happen? Because they were marketed as a romance/action/suspense/thrillers? Possible, it is how Titanic made all of its cash, after all didn't you see the Plinkett review? I'll make some points on how I think they can make money off a Comic Book Movie with known and loved characters. I'll use Captain Marvel as an example because out of the 3 heroes I mentioned, Mrs Marvel the hardest to make a sale with and Marvel has already spread their movie making wings. DC needs to realize a Wonder Woman pretty much sells itself, easily if they give it the same treatment as Man of Steel.
1. They would need a known actress with sex appeal that can carry her own weight in a movie, which there are PLENTY of, so it really doesn't matter who they cast, just dye her hair blonde.
2. Market the movie as a romance with action and suspense, like Titanic or Twilight except we'll call it a Super Hero Romance. The way the character was introduced in Avengers: Earth's Mightiest Heroes is a good narrative to draw from, obviously not verbatim but in a way that makes Captain Mar Vell a love interest who eventually goes missing or dies.
3. Literally GRAB Whedon and force him to direct or produce or even executive produce or anything that allows you to put his name in the trailers. "Joss Whedon, the man who gave you Buffy the Vampire Slayer and The Avengers presents: Captain Marvel," sounds good don't it? Nerd girls dig Joss for 2 reasons: Buffy the Vampire Slayer and his portrayal of women in movies. The average audience will see that he made The Avengers and think "Captain Marvel? Idk wut dat iz but if itz by da guy who made da vengerz Im in!" Exaggeration, but you get the gist.
See, it's not exactly as hard as these producers think. Right now is the perfect time for a CBM with a female protagonist because it's actually something people will go see because of how big these movies have gotten. As much as the audience disliked Green Lantern it did make it's money back with a very little profit even with that awful advertising. Seriously it should have tanked, all they did was make a very bad trailer and market it as your usual campy super hero flick (i.e. Fantastic Four) when it should have been marketed as a Sci-fi but with the same treatment as Man of Steel and I barley saw any trailer for it when it came out. It's ALL about the marketing. I swear I loved the Avengers, it is one of the films that I never get tired of, but honestly if it wasn't marketed the way it was I don't think it would have surpassed the 1 billion mark, they shoved those TV Spots and footage down our throats and it had a super bowl trailer as well. It's all about marketing and advertisement and these days you can sell anything with the correct amount of product placement. In my honest opinion I don't think it should be that hard to make the Wonder Woman or Supergirl movie that everyone wants to see.
Thanks for reading, guys.