It's already grossed well over $1 billion worldwide, but that's clearly not enough for either Paramount or Michael Bay! The movie, which received mixed reviews from critics, is heading back to IMAX theaters after being digitally remastered for the "IMAX 3D Experience." Thanks to
The Hollywood Reporter for the following excerpts.
Paramount's blockbuster Transformers: Dark of the Moon is being re-released in Imax theaters for an extended two-week run, beginning Friday. Transformers: Dark of the Moon: An IMAX 3D Experience has been digitally remastered with proprietary IMAX technology.
According to insiders, Dark of the Moon will play in 246 Imax theaters in North America from Aug. 26 to Sept. 8. During those two weeks, the film will play simultaneously with other movies already booked by Imax.
UPDATE: Here is the official press release, issued a few moments after this news broke.
Transformers: Dark of the Moon, the third film in the blockbuster Transformers franchise, is returning to 246 IMAX domestic locations for an extended two-week run from Friday, Aug. 26 through Thursday, Sept. 8. During those two weeks, the 3-D film will play simultaneously with other films in the IMAX network. Since its launch on June 29, Transformers: Dark of the Moon has grossed $1,095 billion globally, with $59.6 million generated from IMAX theatres globally. ”Transformers: Dark of the Moon: An IMAX 3D Experience" has been digitally re-mastered into the image and sound quality of The IMAX Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology for presentation in IMAX 3D. The crystal-clear images, coupled with IMAX’s customized theatre geometry and powerful digital audio, create a unique immersive environment that will make audiences feel as if they are in the movie.
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