Marvel Comics Announces Free MARVEL MUST-HAVES For Newer Fans Amid Declining Comic Book Sales

Marvel Comics Announces Free MARVEL MUST-HAVES For Newer Fans Amid Declining Comic Book Sales

It's no secret that the success of superhero movies hasn't necessarily translated to an increase in comic book sales, but a new Marvel Comics initiative could be a good move for new and lapsed fans alike.

By JoshWilding - Feb 24, 2024 09:02 AM EST
Filed Under: Marvel Comics

After an announcement during the ComicsPRO Comic Industry Conference, Marvel Comics has today shared details on its new Marvel Must-Haves initiative. 

These free issues will collect multiple iconic issues that "spotlight the Marvel characters and comic book series currently at the forefront of pop culture." It's said, "These stories have been handpicked to get fans in-tune with current Marvel adventures, and act as perfect jumping on points for new readers too!"

It's a smart move on Marvel's part, especially as the multi-billion dollar box office success of superhero movies hasn't really translated to comic book sales. An endless series of relaunches with new #1 issues alienated longtime collectors and confused newer readers, so it seems this is a new approach by the publisher to attract fans.

The first Marvel Must-Haves issue will hit comic book stores next month and, at 80 pages, it will include the following tales. As we're sure you'll notice, Marvel Comics is using this opportunity to direct readers to its trade paperbacks! 

MMHMARCH2024001-Cover

SPIDER-MAN/DEADPOOL #1 (2016)

It's action, adventure and just a smattering of romance in this epic teaming up the Webbed Wonder and the Merc with a Mouth! Talk about a REAL dynamic duo! Brought to you by two Marvel superstars—Joe Kelly and Ed McGuinness—it’s a perfect tale for those looking forward to the Deadpool’s return to the big screen. 

Dive into the full story in SPIDER-MAN/DEADPOOL MODERN ERA EPIC COLLECTION: ISN’T IT BROMANTIC? TPB (9781302951641)

IMMORTAL THOR #2 (2023)

An Elder God of the Utgard-Realm had marked Thor for destruction - and a city with him. Yet the only power that could prevail carried its own terrible price. This is the story of THE IMMORTAL THOR...and the hour of his greatest trial. Following his masterful work on Immortal Hulk, Al Ewing is breaking mythology yet again in this acclaimed new run of the God of Thunder. Featuring breathtaking artwork by superstar Martin Coccolo.

Dive into the full story in IMMORTAL THOR VOL. 1: ALL WEATHER TURNS TO STORM TPB (9781302954185)

MS. MARVEL: THE NEW MUTANT #1 (2023)

Resurrected back into this world of hate and fear, Kamala Khan has a secret mission to pull off for the X-Men, all the while struggling to acclimate to this new part of her identity! Co-written by the MCU's own Kamala, Iman Vellani, and Sabir Pirzada of both Dark Web: Ms. Marvel and her Disney+ series! Don’t miss this exciting evolution for one of Marvel’s brightest young heroes!

Dive into the full story in MS. MARVEL: THE NEW MUTANT VOL. 1 TPB (9781302954901)

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Nightwing1015
Nightwing1015 - 2/24/2024, 9:14 AM
I think in order to drive sales up they should actually release less books. Spider-man and Batman don’t need like 4 monthly titles each. Oversaturation always leads to a drop in quality
imnotwearinghockeypants
imnotwearinghockeypants - 2/24/2024, 9:19 AM
@Nightwing1015 - 100%. Also, we don't need 5,000 versions of Spider Man.
xkot
xkot - 2/24/2024, 9:20 AM
Hey Marvel (and DC) -- people shouldn't have to go to a comic shop to find comics. They also shouldn't cost $5.00. Yours sincerely.
Nightwing1015
Nightwing1015 - 2/24/2024, 12:21 PM
@xkot - I seem to remember someone saying the problem with putting comics everywhere is that it will kill comic shops. Idk how true it is but food for thought
xkot
xkot - 2/25/2024, 9:13 AM
@Nightwing1015 - You wouldn't have all the comics everywhere; just the heavy hitter titles. Trust me when I say that it would *help* comic shops. It would create more fans, and drive those people to seek out more comics, back issues, etc. It would be nothing but good for comic shops.
Ryguy88
Ryguy88 - 2/24/2024, 9:32 AM
They're not trying to push Ms. Marvel at all...
slickrickdesigns
slickrickdesigns - 2/24/2024, 9:48 AM
I still get comics every once in a while but only to collect the rare variant covers. I don’t think I e read any of them in like 15 years.
Make more cartoon movies that can coincide with the comic books. I think that could boost some sales. I miss the older marvel cartoon movies.





California
California - 2/24/2024, 9:55 AM
Long before it hit the movies, “the message” was implanted into comic books. To reprogram society, you have to hit the kids. This was the beginning of the end. It’s not about “woke,” it’s about social programming, Blackrock, Vanguard, State street, and the NWO that is very real and wants to eliminate 90% of the world’s population. This affects all people and we all must come together against the .01% who want to do us harm.
Order66
Order66 - 2/24/2024, 10:47 AM
Comics are dead. It’s a dying medium. Tv movies and video games are taking over and replacing comics as the new source of entertainment for Marvel fans and pop culture fans. I stopped reading comics in the early 2000s. I would never go back.
NoAssemblyReqd
NoAssemblyReqd - 2/24/2024, 11:03 AM
I wish more comics showed their actual issue number, as well as volume and part # (eg. “2 of 6”) on the cover, so readers know where they are in an arc.
marvel72
marvel72 - 2/24/2024, 1:08 PM
They should have comic books in cinemas. If you are showing an Iron Man movie have some Iron Man Comics.

Also at the of end of the credits say visit your local comic shop.

I am sure it would help.
Radders
Radders - 2/26/2024, 8:43 AM
Get good writers, good artists, drop the agendas, stop all the rediculous events, stop endless number 1s drop the price and make them more easily available

But they won't do any of this

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