There was a time when movies premiered at midnight and people got enjoyment, excitment and crystal clear images. Of late, major theaters have started showing movies in 3D. Studios have been so confident in this gimmick that they are even paying for 3-D conversions of their films if the movies are shot in 2D. However, a problem arises in that process. When a film that has been shot in 2D is converted to the 3D format, you lose color quality, the images get blurry, dark, and generally out of focus. This can create an irritable attitude in a lot of movie goers who are paying the money and making the sacrifice of seeing these movies at midnight, but being forced to see it in 3D.
When I went to go see Green Lantern and Thor in 3D at their midnight premieres, I walked out heavily disappointed. I realize now that, for me, it was because as soon as those movies started, the picture was dark, blurry, and overall bad quality due to the 3D conversion. I was so aggrevated by that, that I TRIED to find more things that I didn't like about the movies. I walked out of the theaters pissed off and miserable.
However, for both Green Lantern and Thor, the next day after their midnight releases, I went and saw these movies in the 2D showings and walked out absolutely LOVING them. Having that better picture quality, color, and clearness, I was in a much better mood, payed more attention to the stories and how they were being told, and got a full appreciation of what I was seeing. In laemens terms, when I saw Green Lantern in 3D, I gave it a 5/6 out of 10. I saw it in 2D this afternoon, I give it an 8. Same for Thor.
The question that I pose to myself and to all of you is this: With the bad reviews that came out for Thor and Green Lantern, could this be because movie critics are forced to see these movies in 3D and getting a worse quality version of the films they're reviewing?? I believe so. I can understand the marketing aspect of only showing movies like these in 3D at midnight so that you make more money in ticket sales, but I really believe that if studios wish for their movies to get fair shakes in box office reviews, they need to allow critics and other audiences the choice of seeing these movies in 3D or 2D at midnight. What do you guys think?