BOX OFFICE: Weekend Actuals For AFTER EARTH, IRON MAN 3 And More

Nobody wants to pay $12 to watch you act out Scientology sh1t, Will....

@Curmudgeon On a budget of $209M+

After Earth:

I'm sure thats $27.52 and not $27.52 million? - surely not!.

To be honest I'm surprised it made $27.52, but that total would be more believable.

AE is going to be a flop, not Battleship level but still a flop nonetheless. I keep thinking this is M. Night's last gig but some idiot in Hollywood thinks he's got one more golden egg left in him.

If we factor in 3D tickets, STID is maybe marginally better than ST09, not what Paramount was hoping for. Not a flop but certainly still a disappointment.

Meanwhile some folks on Buena Vista and Rosecrans are popping champagne bottles...

iron man 3 is just blowing away the competition.

iron man 3 gross $1,180,387,736 & it hasn't even finished its run yet.

Battleship made 300+ million not exactly a flop! Dredd that's a straight up flop!

And 3*70 mil isn't 280million....

http://www.youtube.com/watch?v=EZIBCvaga_0

@pro346 And what INSTANTJUSTICE said regarding the definition of a flop.

@mark Julian battleship would of turned a little profit considering the huge amount of merchandise ....just like gi Joe rise of cobra.... that didn't double its production budget yet we got a sequel right. Battleship did big numbers in international markets it only flopped in the us and as for dredd that's a straight up flop 45 million budget and only 36 million box office no merchandise to save that one.

That's just us DVD sales where it flopped at the box office! What about international where it done well and by the way gi Joe was released at a time when bluray was just starting and DVD was the bigger format...you haven't included bluray sales and what about all the battleship kreo....

@INSTANTJUSTICE

Dredd cost $50 million to make (£35 million), that was its production budget not including its marketing. It made $35 million at the box office worldwide and after the ticket split percentages takes its course between studios and theaters that rounds out to about $25 million. It didn't make any way near its budget back, it in fact made a huge loss.

And this myth that movies make their money back on home video has to stop here, they never do, not in a million years! Home video like everything else has a production cost and a margin that splits between retailer, manufacturer and studio as well as royalties to contributors. The studio gets even less money back from a home video sale and Dredd would need sales levels of Titanic or Avengers to even come close to breaking even.

Avengers made nearly $95 million in DVD sales, Dredd made just over $10 million. All that isn't free money to just add to the profits, its subject to marketing cost, royalties and manufacturer/retail margin splits so for every million it makes you have to add around 30% of that to the production budget.

This is why a movie needs to make at least 3 times its budget in this day and age to remotely be considered a success at the box office unless it can sell merchandise like hot cakes the way Pixar films or popular superhero flicks do. Merchandise sales ad billions to the equation, not mere millions. Dredd had no where near that clout in its corner despite a low budget, it flopped, let it go!

I think it's more a product of Shymalan rather than Will Smith, though I do think having his son as front & center didn't do the film any favors.