KIA Reveals Batman Themed Optima SX As Part Of DC's WE CAN BE HEROES Campaign

DC Entertainment's WE CAN BE HEROES is a campaign to promote awareness of starvation in the Horn of Africa, and generate funds to help combat it. For more information, please visit the WEBSITE.

Jim Lee was on hand for the unveiling of Kia's custom Optima, which was crafted from the artist's own designs.

Automoblog.net has the specs:

"A matte and piano black paint scheme covers the sedan that is now accented with a body kit. The car’s ride height has been lowered for a more aggressive profile by a coil-over suspension system. Ksport performance brakes, custom 20-inch black wheels and a performance-tuned exhaust are other modifications which make a relatively mild-mannered Kia Optima SX Limited a potentially elusive presence when daylight drops. Bright yellow exterior LED lighting along the lower surface of the sedan brings illumination to the dark night, along with HID headlamps that now project the bat signal.

A custom interior for the vehicle carries on the superhero persona. Black leather and suede with yellow stitching shapes the seating, adorned with bat insignia. A pair of front seat headrest-installed video screens greet rear seat passengers with a special video presentation highlighting the African hunger crisis that provoked the WE CAN BE HEROES campaign. Other Batman touches that adorn the custom Kia Optima SX include throwing stars installed in the center console area and a full Bat suit located in the trunk."

Kia's Batman themed Optima is only the first of eight custom cars the company is creating, each based on a different member of the Justice League.