AVATAR Director James Cameron Willing To End Franchise With Trilogy If New Movies Underperform

AVATAR Director James Cameron Willing To End Franchise With Trilogy If New Movies Underperform

Avatar: The Way of Water director James Cameron has admitted he would be willing to end the franchise with the planned third movie assuming his follow-ups don't make the necessary impact at the box office.

By JoshWilding - Nov 08, 2022 04:11 AM EST
Filed Under: Avatar
Source: Total Film (via SFFGazette.com)

Avatar is the highest-grossing movie of all time, and director James Cameron has spent the years since it was released in 2009 dreaming up at least four sequels (that we know of). The first of them, The Way of Water, will be released next month, while the third movie is currently in post-production. 

While it's hard to imagine either of those movies matching the record-breaking earnings of their predecessor, the expectation is that Avatar: The Way of Water will still be a massive box office hit. Outside of Top Gun: Maverick's unexpected overperformance, nothing this year has really been the jolt in the arm theaters sorely need in the wake of the pandemic. 

That's not to say we haven't seen some big hits, but it feels a lot like all hopes are resting on Avatar: The Way of Water

For Cameron, he's not too worried about the possibility that his next Avatar movie could be a box office disappointment, and admits that he would be happy to finish this story as a trilogy, In fact, he sounds more than willing to just scrap the planned fourth and fifth chapters if the next two movies don't live up to expectations.

"The market could be telling us we're done in three months, or we might be semi-done, meaning: 'Okay, let's complete the story within movie three, and not go on endlessly,' if it's just not profitable," the filmmaker acknowledges (via SFFGazette.com). "We're in a different world now than we were when I wrote this stuff, even. It's the one-two punch - the pandemic and streaming."

"Or, conversely, maybe we'll remind people what going to the theater is all about. This film definitely does that. The question is: how many people give a s*** now?"

That's a very interesting question, though the success Avatar had when it was re-released back in September suggests a lot of people do still give a s***. There's still no word on whether The Way of Water has secured a Chinese release, and if not, we can forget about the sequel matching the first movie's $2.9 billion haul at the worldwide box office. 

Assuming it turns a profit, though (and it won't necessarily need China to do so), we're sure this 3D franchise is going to be here to stay. 

Avatar: The Way of Water splashes down in theaters worldwide on December 16.

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CaptainSavaHoe
CaptainSavaHoe - 11/8/2022, 4:52 AM
There's no way this movie is going to preform near as well as the first. Idk a single person that cares about this.
minato808
minato808 - 11/8/2022, 5:16 AM
He’s already making excuses for if his movie doesn’t do well. Also I’m certain it’s the decision of the studio whether he gets to make more of these movies.
SauronthePower
SauronthePower - 11/8/2022, 6:57 AM
@minato808 - with ANY other filmmaker, you would be 1000% correct. Cameron is the ONE guy (ok maybe Spielberg) that supercedes that hierarchy
VicLai
VicLai - 11/8/2022, 5:20 AM
Couldn’t care less about this. The whole 3D gimmick is overrated and so is the movie. If anything the first one’s a bit of a mixed bag for me. And it doesn’t help when James Cameron is making it hard for people to like him. So…hey.
bobevanz
bobevanz - 11/8/2022, 5:39 AM
@VicLai - your 15 dollars won't be missed lol
EskimoJ
EskimoJ - 11/8/2022, 5:44 AM
@bobevanz - Kinda' like how nobody's individual vote will matter.
bobevanz
bobevanz - 11/8/2022, 5:39 AM
Too bad that day won't come, you're a clown if you think Avatar 2 flops
MarvelousMarty
MarvelousMarty - 11/8/2022, 6:08 AM
Cameron does tend to come off as a bit of a dick nowadays.
TyrantBossMedia
TyrantBossMedia - 11/8/2022, 6:20 AM
“We're in a different world now than we were when I wrote this stuff, even. It's the one-two punch - the pandemic and streaming."

The fact that he’s already finding excuses and trying to soften the blow of this movie underperforms tells us that his insider info and market research is telling him that it is going to underperform.

But using the pandemic and streaming as excuses is weak.
Top Gun: Maverick made huge money worldwide WITHOUT China and was released last May.
Avatar 2 is releasing in December four months later and during the holiday season where there is nothing else to really see.
And Maverick is a sequel to a movie from 30 years ago. Avatar was released 13 years ago. So you can’t blame that.

It’s not the “Scamdemic” or “streaming” …it’s that the public just may not be as interested.
Avatar was a pretty film when watched in 3D but when you watch it in 2D it’s just a cartoon and doesn’t look as good. It also is a weak story. And the 3D craze died off. Overall Avatar did not age well.

Will it do well? I don’t know. But it sounds like Cameron, who is normally quite confident, is softening the blow.
TheFinestSmack
TheFinestSmack - 11/8/2022, 9:25 AM
@TyrantBossMedia - Exactly. The first film was just an experience gimmick. Nobody went for the story. And the world of Avatar is literally just a ripoff of Roger Dean's lifetime of paintings. Nothing original about Avatar that makes me ever want to go back to it. Heck I saw the first one in theaters and haven't watched it since then because i didn't care enough to revisit it.
DanFlashesShirt
DanFlashesShirt - 11/8/2022, 12:15 PM
@TyrantBossMedia - well said. I don't think anyone ever sees. Avatar playing on FX and is like “well i know what i’m watching for the next 3 hrs!”
TyrantBossMedia
TyrantBossMedia - 11/8/2022, 12:50 PM
@DanFlashesShirt - Thanks. You're correct.
SauronthePower
SauronthePower - 11/8/2022, 11:41 PM
@TheFinestSmack - You sir, win ALL of The Internets for the month of November in honor of that Roger Dean reference
Lokiwasright
Lokiwasright - 11/8/2022, 6:31 AM
1st one was a boring fest.

This seems like it will be identical to Black Panta 2.
sea people fighting land people...
SauronthePower
SauronthePower - 11/8/2022, 6:56 AM
This might actually represent the first time we’ve ever seen James Cameron lagging behind the narrative curve. Shang-Chi was the pebble that started the avalanche on the reality track death of the Streaming Exclusive/Day-and-Date nonsense. Top Gun took Old Yeller about back and delivered the mercy shot.
OrgasmicPotatoe
OrgasmicPotatoe - 11/8/2022, 7:00 AM
I want to got to the theater badly, I just can't find any good reason to do so. Last time I went was for MoM, which I quite enjoyed, but still, it's been a long time. Before that was Joker in 2019. Yikes.

If movie studios would stop trying to cater to every single sub-demographic & trends and just try to tell a compelling story instead, maybe I'd be more interested in watching.

Avatar was clearly a vehicle to sell 3D tickets, so I did not care for it back then, and I don't now.
BringFFtoMCU
BringFFtoMCU - 11/8/2022, 7:19 AM
He knows what's about to happen. Start preparing now, James.
billnye69
billnye69 - 11/8/2022, 9:51 AM
"We're in a different world now than we were when I wrote this stuff."

Wrote this stuff Lol......You watched Pocahontas and said, what if I added Mechs.
BritishMonkey
BritishMonkey - 11/8/2022, 10:50 AM
This film will have to pull off something shockingly memorable for people to care about seeing this, let alone anything more from the series.
DanFlashesShirt
DanFlashesShirt - 11/8/2022, 12:12 PM
If these do underperform, surely he will in no way blame comic hook movies.. definitely not…
Skrull
Skrull - 11/8/2022, 3:15 PM
Who's Cameron kidding? He knows damn well that if Blucahontas 2 doesn't do well, he'll beg Disney to re-release it a dozen times in a double feature with the first. That'll pump the BO numbers up enough for his massive ego.
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