SOLO: A STAR WARS STORY's Disappointing Box Office Blamed On AVENGERS: INFINITY WAR And DEADPOOL 2
Well, not necessarily on the films themselves, but a Disney exec has suggested that the crowded box office is to blame for Solo: A Star Wars Story's lackluster opening weekend. Find out what he had to say.
Though we have a long way to go before Solo: A Star Wars Story can be labelled a "flop", there's no denying that Disney and Lucasfilm's latest foray to the galaxy far, far away has underwehlmed at the box office since it debuted this past weekend.
Since the numbers came in, fans and analysts have been trying to determine what might have led to the Ron Howard-directed Star Wars flick performing so poorly, but one movie executive seems to feel it's simply down to bad timing.
Disney distribution chief Dave Hollis reckons Solo was released too soon after Avengers: Infinity War and Deadpool 2, and that many potential cinema-goers may not have been ready to make another trip to the theater.
“There’s a question of frequency, and how many times people will go to the movies. Is this too much and too soon for a third time in a five-week period?” Hollis asked during an interview with The Hollywood Reporter.
While it's likely that box office congestion did have some impact on Solo's totals, Hollis acknowledges that there are more factors at play. “We have a lot of work to do in trying to understand this,” he continued. “We are all over it and will spend a lot of time digging into why things happened the way they did in various markets. We have a year and a half before ‘Episode IX’ comes out.”
What do you guys make of this theory? Why do you believe Solo: A Star Wars Story has underperformed so far? Let us know in the usual place.
About The Author:
Mark Cassidy is a writer, photographer, amateur filmmaker, and Rotten Tomatoes-approved critic from Dublin, Ireland.