SHANG-CHI: Kevin Feige Addresses Disney CEO Bob Chapek's "Experiment" Comments And Simu Liu's Reaction

SHANG-CHI: Kevin Feige Addresses Disney CEO Bob Chapek's "Experiment" Comments And Simu Liu's Reaction

Marvel Studios President Kevin Feige has addressed Disney CEO Bob Chapek's comments that Shang-Chi and the Legend of the Ten Rings is an "experiment" for the studio, as well as Simu Liu's heated reaction.

By JoshWilding - Aug 17, 2021 03:08 AM EST
Filed Under: Shang-Chi
Source: The Hollywood Reporter

Unlike Black Widow, Shang-Chi and the Legend of the Ten Rings will play exclusively in theaters, but only for 45 days. That's a different approach to releasing a blockbuster for Disney, and CEO Bob Chapek made that clear when he described it as an "experiment" during a recent call with investors. 

Actor Simu Liu appeared to take umbrage at those remarks and later fired back in a heated Twitter post

The Hollywood Reporter caught up with Marvel Studios President Kevin Feige during Shang-Chi's world premiere last night, and got his thoughts on both Chapek's comments and Liu's response. 

"He is not a shy man," Feige said of the Shang-Chi actor. "I think in that particular tweet you can see and I think everyone does, a misunderstanding. It was not the intention. The proof is in the movie and we swing for the fences as we always do. With the amount of creative energy we put in and the budget, there’s no expense spared to bring this origin story to the screen."

The Marvel Studios boss would go on to say that this Phase 4 movie's premiere, to him, had a similar feel to the one for Black Panther in 2018. "When you have the opportunity to showcase a hero that looks like a huge segment of the globe that feels like they haven’t been showcased, the magic can happen if you deliver. I think Destin and Simu have delivered for this movie."

And Feige being Feige, he had to drop one quick tease by saying that "there is a direct line of where [Shang-Chi] heads to next" following the events of this origin story. 

Something tells us those post-credits scenes will be worth sticking around for! 


Click on the "Next" button below for a ranking of
the 10 highest-grossing Marvel Studios movies!

10. Iron Man 3 ($1,214,811,252 - #6)

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The first of Marvel Studios' solo movies to gross over $1 billion, Iron Man 3 may not be fondly remembered by a lot of fans, but it was still a hit for the then still expanding Marvel Cinematic Universe. 

Shane Black was the right director to build on the comedic tone set by The Avengers, while still exploring what it means for Tony Stark to be Iron Man in the wake of Loki's attack on New York City. Iron Patriot felt a little shoehorned in, and there's no getting around the fact that Rebecca Hall was wasted as Maya Hansen. 

Of course, the biggest disappointment for the majority was that big Mandarin reveal. 

Iron Man 3 is still a pretty great movie overall, though, and only ranks at the bottom of this list because of the stiff competition it faces from its fellow highest-grossing MCU movies. 
 

9. Avengers: Age Of Ultron ($1,405,403,694 - #4)

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Avengers: Age of Ultron was a much more ambitious movie than its predecessor, but was it better? James Spader knocked it out of the park as Ultron (even if the villain was a little too snarky), while it managed to squeeze a lot into a pretty reasonable runtime.

That included the introductions of characters like the Scarlet Witch, Quicksilver, and The Vision, two of whom have been a crucial part of the MCU since. 

The sequel was a tad directionless in places (just look at Thor's weird story arc), but there was plenty of fun to be had here. It also gave us its fair share of iconic moments in this shared world, including Captain America - nearly - lifting Mjolnir, the Hulkbuster battling The Hulk, and some killer shots of the team assembled. 

Joss Whedon delivered a strong follow-up here, even if there was some room for improvement. 
 

8. Captain Marvel ($1,128,274,794 - #9)

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Carol Danvers' origin story was a little too familiar in some respects, and we probably could have done without the whole amnesia subplot. The movie might have been better off embracing its cosmic side a little more, but it was fun to visit the MCU in the 1990s, particularly as it means we got to catch up with younger versions of Nick Fury and Agent Coulson.

The story behind how the former lost his eye was played for laughs and we're still not sure why the Skrulls were portrayed in a heroic light, but this was a movie it was hard not to have fun with. 

Ben Mendelsohn was clearly having a blast as Talos, and while the Yon-Rogg reveal was expected, we definitely want to see more of Jude Law in the MCU. 

As an introduction to Carol, Captain Marvel worked really well and helped set the stage for a lot of future stories. Best of all, it established Carol as a legit powerhouse and justified the way she ultimately dominated Thanos in Avengers: Endgame
 

7. The Avengers ($1,518,812,988 - #3)

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The Avengers may seem relatively small in scale compared to today's superhero movies, but at the time...well, this was the first time these characters ever assembled on screen.

That alone means it holds a very special place in our hearts, and while mistakes were definitely made (Captain America's costume has to be somewhere near the top of the list), those are easy enough to forgive. Even after seeing pretty much every MCU hero there is teaming up in Avengers: Endgame, it's still hard not to get chills when the heroes come together here. 

Throw in that Hulk redesign, the Jade Giant's battle with Thor, and Tom Hiddleston knocking it out of the park as Loki, and there's no way this shouldn't be considered a classic.

As we said, it just feels a tad underwhelming in comparison to what we're now used to watching. 
 

6. Spider-Man: Homecoming ($880,166,924 - #10)

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Tom Holland debuted as Peter Parker in Captain America: Civil War, but it was Spider-Man: Homecoming that rebooted the character for the Marvel Cinematic Universe. 

Putting the hero in a high-tech costume was a little weird for longtime fans of the character, but this was a movie all about cementing Spidey's place in this shared world as a legit hero. For that to happen, he had to be put through the wringer and the decision to have him lose that costume and prove he can be Spider-Man without it was the right one. 

The Vulture was a great choice of villain, and Holland's dynamic with Michael Keaton was spectacular to watch on screen. 

We didn't really need to see more of Peter in high school, but Marvel Studios made it work, and gave Peter a great supporting cast of characters. We also love that cliffhanger ending with Aunt May...
 

5. Avengers: Infinity War ($2,048,359,754 - #2)

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Avengers: Infinity War is a very busy movie, but the Russo Brothers made everything about it work (despite the fact it was just setting up a much bigger sorry in the sequel). 

While it split Earth's Mightiest Heroes up across the MCU, that meant getting to see some unexpected character interactions like Spider-Man and Doctor Strange hanging out with Guardians of the Galaxy. There's just so much to love about this movie, with Black Panther leading the charge in Wakanda an undeniable highlight.

Josh Brolin, meanwhile, delivered one of this shared world's best villains to date with Thanos, an incredible VFX creation who was in many ways more fun to follow than the Avengers themselves. 

Of course, it's that jaw-dropping ending we'll never forget. Killing off half the characters we love was a ballsy move on Marvel's part, but one that worked perfectly.
 

4. Captain America: Civil War ($1,153,304,495 - #7)

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While Captain America: Civil War had little in common with the comic book event it borrowed its name from, seeing the Avengers square off on screen was still epic on every single level. 

In some ways, we wish Marvel Studios had held off on making this until they had more heroes to make use of here, but we got a phenomenal new villain in Daniel Bruhl's Zemo, and it was impossible to fault the battles that did play out on screen. The Russo Brothers brought plenty of epic action to the table here, and successfully introduced Spider-Man to the MCU.

That was a huge part of this movie and one fans definitely appreciated. Yes, Spidey only had a few minutes of screentime, but we never imagined getting to see him face off with the like of Captain America, Giant-Man, and Bucky.

This movie is too often overlooked by fans and is an undeniable classic. 
 

3. Spider-Man: Far From Home ($1,131,927,996 - #8)

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The first Spider-Man movie to gross over $1 billion, Spider-Man: No Way Home once again did something new with the web-slinger, taking him out of New York City on an adventure that saw him teaming up with Mysterio across Europe. 

The big reveal that Quentin Beck was, in fact, a villain wasn't hard to see coming and it's about time Marvel Studios moves on from Peter Parker needed a father figure/mentor. 

Regardless, that illusion scene remains one of the best sequences ever seen in the MCU and the mid-credits scene with J.K. Simmons as J. Jonah Jameson...well, it was a jaw-dropper and nothing we saw coming. Director Jon Watts proved himself a perfect fit for Spidey with this movie (though we were pretty confident that was the case after Homecoming). 

This was a classic Spider-Man movie and definitely one of the best Marvel Studios movies to date. 
 

2. Black Panther ($1,346,913,171 - #5)

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This was a masterpiece, and the first Marvel Studios movie to be nominated for "Best Picture" at the Oscars. 

Honestly, Black Panther should have won, and the late, great Chadwick Boseman put himself on the map with an incredible take on T'Challa that really resonated with people. "Wakanda Forever" became more than just a catchphrase, and both the actor and character inspired people of all races across the globe. 

This was a special movie, and one that director Ryan Coogler ensured left a lasting impact. Michael B. Jordan was every bit as good as Boseman, and the visuals here were breathtaking. 

It feels wrong not to put this at the top of our ranking, but this next movie is damn hard to beat...
 

1. Avengers: Endgame ($2,797,800,564 - #1)

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Marvel Studios' highest-grossing movie is also its best. 

Avengers: Endgame told a story on a scale unlike anything else we've ever seen on the big screen, taking us on a trip through time and boldly killing off some beloved characters in the process. Simply put, there are too many highlights to mention, though the "Portals" scene is without a doubt iconic. 

Along the way, we also bid farewell to Iron Man in one of the MCU's most emotional scenes, while seeing Captain America fight his past self...well, it was awesome. That final battle, in particular, was packed full of unforgettable moments, and as a conclusion to the "Infinity Saga," Marvel Studios really couldn't have delivered a better ending than this. 

It's going to take a lot to top this, and perhaps the only way that will happen is if we get an Avengers vs. X-Men or Secret Wars movie (with the Russos at the helm) somewhere down the line...
 

SHANG-CHI Star Simu Liu Likes Comment Criticizing Marvel Studios' Lack Of Progress On Sequel
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SHANG-CHI Star Simu Liu Likes Comment Criticizing Marvel Studios' Lack Of Progress On Sequel

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WackyBantha
WackyBantha - 8/17/2021, 3:31 AM
Origame
Origame - 8/17/2021, 3:35 AM
Yeah Simu kinda took that comment too personally. Bob was clearly referring to the release approach, and not the movie itself.
heyy1
heyy1 - 8/17/2021, 5:58 AM
@Origame - honestly Sim was the only one carrying the social media marketing for this movie.
Mugens
Mugens - 8/17/2021, 3:43 AM
Maybe there was indeed a misunderstanding but the fact is that since Bob Chapek became the CEO of Disney things have not seem to be going as smoothly and talent friendly as they had been going under the previous CEO. Thankfully for the Marvel side, we still have Feige to run, or at least try to run interference. If he wasn't in place I fear things would go downhill rapidly.
Arthorious
Arthorious - 8/17/2021, 4:03 AM
@Mugens - if Feige ever stepped down, then I’d be quite worried about the Marvel properties
SauronthePower
SauronthePower - 8/17/2021, 4:13 AM
@Mugens - Chapek has been a disaster on all fronts
Drace24
Drace24 - 8/17/2021, 5:22 AM
@Mugens - Gee, why are things suddenly going less smoothly? Could it possibly be because Disney is currently moving through the uncharted waters of a pandemic?
Mugens
Mugens - 8/17/2021, 5:27 AM
@Drace24 - No. Every studio is going through this pandemic, not just Disney. The problems start and and stops with Chapek.
Drace24
Drace24 - 8/17/2021, 6:29 AM
@Mugens - ...Yes, and every studio is having trouble with it. Where were you these past 15 months, lol?
Drace24
Drace24 - 8/17/2021, 10:19 AM
@Waddles - What errors?
Drace24
Drace24 - 8/17/2021, 2:11 PM
@Waddles - Anything that's not complete tabloid gossip?
ClipClop
ClipClop - 8/17/2021, 4:09 AM
I felt that Simu Liu kinda reached for that one. I've seen some people say that "experiment" was a poor choice of word, but I also don't agree with that. Come on, we know what he meant.
AwesomePromoz
AwesomePromoz - 8/17/2021, 5:09 AM
@ClipClop - It my be one of those scenarios where negative publicity is just as good as the other kind.
ElricReturns
ElricReturns - 8/17/2021, 8:28 AM
@ClipClop - I'm half black and half Asian, and it's not uncommon for one culture to purposely misconstrue or misrepresent the intentions of the person from another race they are arguing with just like this. Hell, it's a regular event at any family gatherings. My [frick]ed up mixed family has weaponized it, most of the time just messing with each other. But I see my brothers in both the black community and Asian communities use it on unsuspecting white folks.

Clearly he was referring to the films release being an experiment due to covid complications, not that this movie gets to be the guinea pigs because Asians are disposable commodities. But Simu sure attempted to milk that angle to his benefit of exposure for his film.
ElricReturns
ElricReturns - 8/17/2021, 8:36 AM
And also... let's be real...


This movie is an experiment in every conceivable way.

Shang Chi is a brand new film franchise with a generally unknown character who's IP is untested on a global market, amid tensions with China theatrically and politically, amidst a global pandemic, during a time of heightened hatred towards the Asian communities that warranted a [frick]ing movement.

That's not even to say the character still has to prove himself in the MCU as a whole (which I'm sure he will, the MCU doesn't miss often)

How is Shang Chi not in every possible way an experiment?
Chris827
Chris827 - 8/17/2021, 4:39 AM
Liu def overreacted, it was clearly about the release strategy and had nothing to do with the actual movie.

They are releasing theaters only so you may lose out on people staying home and buying it but you also avoid piracy.

So the question is will this be a big enough movie for people to go see in theaters as delta ramps up.

Really does suck for all these movies in general but in terms of MCU Widow, Shang and Eternals. All 3 would have been really big movies and instead when this movie opens to 40-50 mill you're gonna have the herp derb it did less than Ant Man its a flop media clowns like Scott Mendelson.
Origame
Origame - 8/17/2021, 7:06 AM
@Chris827 - honestly I'm not sure this'll be all that big. Merch for this film is already going into clearance, and even black widow didn't do so good in this time period.
WEAPONXOXOXO
WEAPONXOXOXO - 8/17/2021, 4:55 AM
"We are not an experiment.

We are the underdog; the underestimated. We are the ceiling-breakers. We are the celebration of culture and joy that will persevere after an embattled year.

We are the surprise.

I’m fired the f**k up to make history on September 3rd; JOIN US."

I LOVE YOUR PASSION BRO. But.....i think you're confused as to what he meant.




TheWalkingCuban
TheWalkingCuban - 8/17/2021, 4:58 AM
We are all an experiment now.

I read the very good book, watched the stupid show, Haven’t watch the Simpsons movie in a long time, but listening to this novel on audiobook is probably my favorite.
AwesomePromoz
AwesomePromoz - 8/17/2021, 5:10 AM
@TheWalkingCuban - I love King, and I love audiobooks... so thanks for the recommendation!
Drace24
Drace24 - 8/17/2021, 5:31 AM
@TheWalkingCuban - So, there is Stephen King under that dome?
TheWalkingCuban
TheWalkingCuban - 8/17/2021, 7:09 AM
@Drace24 - yes plenty of it, all you could ever (pulls off n95 AND glasses)*CRASH



Drace24
Drace24 - 8/17/2021, 5:21 AM
I said it before and I'll say it again: advocating for social justice is a good thing, but we need to be more carefull with it. Interpreting racism into everything, eating other up over rhetorics and turning every tiny misunderstanding into a culture war is a terrible way of fighting against racism. That's just a different way of causing more racial tensions.

I know it's not gonna happen, but I think Simu Liu owes Chapek an apology, or should atleast acknowledge that he misunderstood and leave a message of reconciliation. I believe that he didn't do this intentionally, but he did spread misinformation by removing the context from a quote and therefor caused absolutely unnecessary outrage that this movie didn't need.

LongMayHeReign
LongMayHeReign - 8/17/2021, 6:29 AM
@Drace24 - Simu doesn't owe Chapek anything, he didn't make it racial in any way. Chapek should have never referred to the film as an experiment, or he should have massaged that comment properly which is something Iger would have done. Simu is trying his best to promote his film and Chapek's comments don't inspire faith to the public that Disney is proud of it.


I'm not the biggest fan of Campea, but here he explains how Iger would have properly phrased this situation (knowing the public will hear what he says) which Chapek failed to do.




Chapek was honest about the situation, but you have to frame it much better than he did, that's business 101!
Drace24
Drace24 - 8/17/2021, 6:46 AM
@LongMayHeReign - He should have massaged it? Massaged? What does this word have to do here? Are you saying he should have inapppropriately touched his audience? Are you advocating for sexual abuse? Are you not aware how serious of an issue this is? How disgusting, inappropriate and discriminating of you! You should have known better! Other people would have but you failed to do it! That's internet 101!

I mean, I guess it is more likely that you merely misspelled this one word, which is something that could have happened to anyone. But I prefer to remove all context from your statement and put your words on the golden scales in a very misleading way, in order to have extremely reaching reason to be angry about you. You can't just expect other people to use their brains. Their stupidity is apperantly YOUR responsibility.
LongMayHeReign
LongMayHeReign - 8/17/2021, 7:01 AM
@Drace24 -


Drace24
Drace24 - 8/17/2021, 10:19 AM
@LongMayHeReign - Exactly.
kazuma
kazuma - 8/17/2021, 5:48 AM
Simu Liu should STFU and stop overreacting.
RegularPoochie
RegularPoochie - 8/17/2021, 6:33 AM
@kazuma - just like you should.
kazuma
kazuma - 8/17/2021, 9:52 AM
@RegularPoochie - I'm guessing your part of the Twitter mob that likes to make everything political
RegularPoochie
RegularPoochie - 8/17/2021, 10:03 AM
@kazuma - I don't care shit about politics
Phileo26
Phileo26 - 8/18/2021, 11:56 PM
I had the chance to see Shang Chi in IMAX tonight at a free early screening. NO SPOILERS... the movie is for sure worth the trip to the movie theater! The visuals and FX are all amazing. Also, the action and fight choreography were awesome! The movie does a great job of doing d deep dive into Asian culture and does a great job in peeling back a new corner of the MCU that will bring us some really good stuff in the future! There are a couple of surprise cameos I enjoyed and 2 end credit scenes that do a great job of pushing us further in where the MCU is taking us. The movie also has a great use of music and Aquafina was a real crowd pleaser. The only small complaint is that it felt just a bit long, but I honestly can't think of any "filler" that was not necessary to the story. I highly suggest going to see this in theaters!!
NinnesMBC
NinnesMBC - 8/19/2021, 4:39 PM
Simu Liu definitely over reacted there. Hopefully a misunderstanding such as that one never repeats again.
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