TMNT: MUTANT MAYHEM Has Passed The $100 Million Mark At Domestic Box Office

TMNT: MUTANT MAYHEM Has Passed The $100 Million Mark At Domestic Box Office

It may have taken a bit longer than expected to get there, but Teenage Mutant Ninja Turtles: Mutant Mayhem has now passed the $100 million mark at the domestic box office...

News
By MarkCassidy - Aug 31, 2023 06:08 AM EST
Source: Via Toonado.com

Taking a page out of another famous turtle's (well, tortoise) contest with an over-confident hare, Teenage Mutant Ninja Turtles: Mutant Mayhem has proven that, sometimes, slow and steady really does win the race. 

Mutant Mayhem is set to hit Digital platforms later this week, and Paramount Pictures' animated reboot has passed a major milestone at the domestic box office.

After taking in $730,000 on Tuesday, the Seth Rogen-produced TMNT adventure now stands at $100.57 million in North America. Overseas, the movie hasn't been performing quite as well, and its worldwide total currently sits at $137.57 million worldwide.

Not a particularly impressive haul, but it is important to note that Mutant Mayhem has a surprisingly modest budget of $70 million. Plus, the film has yet to open in several key markets, including Brazil, Italy, India, Russia, Australia, and Japan.

Have you been to see Mutant Mayhem yet? If so, what did you think? You can check out a ranking of all 7 big-screen Turtles movies in the latest episode of the Roll Credits podcast below.

“After years of being sheltered from the human world, the Turtle brothers set out to win the hearts of New Yorkers and be accepted as normal teenagers through heroic acts. Their new friend April O’Neil helps them take on a mysterious crime syndicate, but they soon get in over their heads when an army of mutants is unleashed upon them.”

Micah Abbey, Shamon Brown Jr., Nicolas Cantu and Brady Noon will voice the roles of Donatello, Michelangelo, Leonardo and Raphael, respectively. The cast also includes Jackie Chan as Splinter, Hannibal Buress as Genghis Frog, Rose Byrne as Leatherhead, Ice Cube as Superfly, Natasia Demetriou as Wingnut, Ayo Edebiri as April O’Neil, Giancarlo Esposito as Baxter Stockman, Post Malone as Ray Fillet, Paul Rudd as Mondo Gecko, and Maya Rudolph as Cynthia Utrom.

Jeff Rowe (The Mitchells vs. the Machines) directed Teenage Mutant Ninja Turtles: Mutant Mayhem, which is produced by Seth Rogen and Evan Goldberg.

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Usernametaken
Usernametaken - 8/31/2023, 6:48 AM
Damn, that's low, I thought it would easily cross 200 millions worldwide.
FireandBlood
FireandBlood - 8/31/2023, 7:19 AM
@Usernametaken - It still might. There’s some markets it hasn’t opened in yet
IronMan616
IronMan616 - 8/31/2023, 7:36 AM
Flop. Floppity Flop
Origame
Origame - 8/31/2023, 8:43 AM
@IronMan616 - dude, it needs $175 mil to break even. And considering it hasn't opened in all regions yet, it's almost definitely gonna get past that point. Breaking even isn't ideal, but it's not a flop.
SATW42
SATW42 - 8/31/2023, 8:59 AM
@IronMan616 - it hasn't opened in every market yet. Your budget calculations aren't right, you keep moving goalposts, you don't want to hear how much money they've made off merchandising alone. All because you can't fap to this version of April.

Just stop.
mastakilla39
mastakilla39 - 8/31/2023, 9:04 AM
@IronMan616 - Movie was made to only promote and relaunch the toys it didn't matter if it flopped or not. Paramount has already announced a sequel movie and tv show. The merch sales this year just based 1 billion in sales since the movie launched and thats all Paramount cared about. The upcoming movies and video games can be considered a "marketing" tactic rather than a standard movie release because their goal is to push merch sales not the film box office.
Matador
Matador - 8/31/2023, 9:06 AM
@mastakilla39 - The only toys TMNT has actually had a success in have been NECA TMNT & Super 7 TMNT the rest is junk in comparison.
dragon316
dragon316 - 8/31/2023, 9:26 AM
@IronMan616 - this was bad version for turtles I’m judging by trailers
Matador
Matador - 8/31/2023, 9:30 AM
@SATW42 - That is mostly horseshit yes they used TMNT stuff half was promoted for the movie the other half that they sold was based on older designs even Street Fighter 6 costumes were outrageously over priced. There counting on every TMNT product sold as well as the 2000 release complete edition of that show. Which has never been released. So no I don't buy that at Target you see the TMNT:MM toys just sitting on the shelves. TMNT cereal that looks toxic for kids going half price because nobody buys it.
ObserverIO
ObserverIO - 8/31/2023, 10:08 AM
@mastakilla39 - Is that all merch or just Mutant Mayhem. I'll bet it's all merch. There's been a lot of it this year. Good stuff too (Return to NY toys, Last Ronin toys, etc) but it has nothing to do with either this movie or even the demographic they keep trying to sell this shit to (the kiddies).
SATW42
SATW42 - 8/31/2023, 11:32 AM
@ObserverIO - the billion dollars was year to date. That was a billion dollars in 2023 ALONE.

Since 2012 The turtle Brand had made $8 billion dollars in merchandising. 11 years, Than in just half a year it made a Billion, an 1/8th of that, WHEN A NEW MOVIE/FRANCHISE WAS INTRODUCED, and you guys are like "nah, wasn't this" ?? Really!?!

Yes there was some classic turtles stuff out, but all of the brand partnerships, mainly things like Pizza Hut, were all new turtle branded. That's what made them the money. Pizza Hut, Xbox Pizza scented controller, They made a cross promotion with freakin P&G for a fly trap because Turtles eat bigs. P&G has never had a movie tie in before. Old El Paso, GOl Airlines, Charging stations in Hong Kong, Taiwan and Japan, all new turtle themed.

The partnership program for this movie was absolutely insane and what helped drive their numbers so high.

It ABSOLUTELY was this movie, and anyone who doesn't understand that, either doesn't understand how business and marketing works, or just wants to be a hater because they don't like the character designs.
ObserverIO
ObserverIO - 8/31/2023, 2:05 PM
@SATW42 - 2023 has been one of the biggest years in TMNT merchandise recently. Most of that was non-Mutant Mayhem related. NECA has been on fire this year. They didn't do any Mutant Mayhem. Mostly OG comics stuff and 1987 cartoon stuff.

The Return to NY stuff is my personal fave. I bought some Mutant Mayhem toys too, but comparatively, there wasn't that many. Maybe like 8% of all the merch this year has been Mutant Mayhem. And hardcore fans like me are buying all those toys, looking at them for half an hour and then boxing them up and putting them away never to be seen again.
ObserverIO
ObserverIO - 8/31/2023, 2:12 PM
@SATW42 - This is just one news site reporting on TMNT merch.
https://bleedingcool.com/tag/tmnt/page/1/

Scroll down and see how much of the stuff is Mutant Mayhem related. Around the first few pages there's a lot of MM stuff because the movie just released and there's all the promo and tie-ins you mentioned, but then keep going until you get to January. Hardly any MM stuff. Lots of Mirage TMNT stuff and 1987 TMNT stuff. No MM.

I think 8% might have been generous of me.
SATW42
SATW42 - 8/31/2023, 2:49 PM
@ObserverIO - January is the first month of the year lol. The reports say they made 1 billion dollars in 2023 alone. You just said 2023 has mostly been MM stuff and and I have to scroll all the way to January to see non MM stuff.

But even if I go by you and Matador's logic and these numbers are all from super niche neca collectibles and not the crazy amount of MM merch in locations worldwide (again read the article I posted to), why the sudden resurgence and boost in sales in Turtle merch? Why the sudden interest in the IP RIGHT NOW.

What, has turtles in the conversation again? The last Ronin? A comic that dropped 3 years ago? That's what has turtles in the zeitgeist right now and not a movie that's out now with merch and partnership deals everywhere?

Why do you think Paramount greenlit the tv show and the sequel movie before it even came out? BECAUSE IT MADE THEM A RIDICULOUS AMOUNT OF MONEY REINVIGORATING THE FRANCHISE.

Do you think Street Fighter is adding turtle skins (and sadly that's all they are is skins) WHEN THE MOVIE IS IN THEATRES by accident, or because capcom and paramount knew that now was the time to do it for a reason?

The movie did what Paramount wanted it to do.
Matador
Matador - 8/31/2023, 3:40 PM
@SATW42 @ObserverIO - Don't forget there also including TMNT Shredders Revenge game that came out in 2022 as well which was a huge hit! And had nothing to do with TMNT:MM.

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SATW42
SATW42 - 8/31/2023, 4:00 PM
@Matador - except not really because they are saying the Turtles made 1 billion dollars in the first half of 2023 alone.

The game came out, like you said, in July of 2022 and that's when it made most of it's money.

The DLC you mentioned literally just dropped today, there's no numbers out on it yet, and isn't included in the article I shared because that article came out in the middle of the month.
SATW42
SATW42 - 8/31/2023, 4:01 PM
@Matador - but by the way, that game is awesome and I'm downloading the DLC when I get home
ObserverIO
ObserverIO - 8/31/2023, 4:06 PM
@SATW42 - No, I'm saying that the month of release is mostly MM stuff, but if you go back to January (that's 7 more months) those seven months are every other version of turtles. And there's a lot. Even those Street Fighter skins you mentioned are not Mutant Mayhem.

Also, yes, you hit the nail on the head with Last Ronin. They lit the fuse on this current TMNT resurgence. And the Shredder's Revenge game as Matador pointed out.

Now yes it is true that there has been a lot of promotion because of MM. A lot of these non-Mutant Mayhem things are probably being pushed to come out and capitalise on the film's success/cross-promote the film.

But there's a big difference between MM being a reason for the merch to be put out and MM being the reason people are buying them. MM is not the reason people are buying TMNT stuff. TMNT is the reaosn people are buying TMNT stuff.

People would have bought this shit movie or no movie.

The fact that 2023 has been a profitable year should tell you that. Because the movie has only been out a month or so. That means that TMNT was highly profitable before the movie even came out.
ObserverIO
ObserverIO - 8/31/2023, 4:07 PM
@SATW42 - "except not really because they are saying the Turtles made 1 billion dollars in the first half of 2023 alone."

Which was way before Mutant Mayhem came out.
SATW42
SATW42 - 8/31/2023, 4:08 PM
@ObserverIO - i understand what you are saying, but that billion dollars in half a year is mostly from the cross promotion deals they made for this movie. The promotional deals alone are estimated to have paid for the movie before it even came out. That's why it got a tv show and a sequel before it even hit theatres.
ObserverIO
ObserverIO - 8/31/2023, 4:12 PM
@SATW42 - Before the audience had a chance to judge it. This could have been any TMNT movie and those cross promotional deals would have probably still been lucrative.

Ah, just ignore me, I'm just stewing that they said no to a Last Ronin movie because of this, lol. I'm low key grumpy about it.

I did enjoy the movie though. Saw it twice. It's turtles. I can't hate it, even if I try.
SATW42
SATW42 - 8/31/2023, 4:14 PM
@ObserverIO - did you read the article I linked to and how they laid out where all the money came from this year?

"Paramount Consumer Products’ Turtles theatrical program was its most ambitious yet, counting north of 400 licensees for the film and 1,100 total for the franchise.

Among those platinum licensees with Turtles merchandise tied to Mutant Mayhem were Playmates, Hasbro, Mattel, Crayola, Funko, Crocs, General Mills and more. Their products hit the global store shelves of Walmart, Target, Amazon, Macy’s, Kroger, Kohl’s, Primark, Smyths, The Entertainer, Soriana, Big W, Iden, Toys R Us, Mercado Libre and others."

One more time, that's "Paramount Consumer Products’ Turtles THEATRICAL PROGRAM"

What other movies came out this year? You also know these deals are made months in advance right, like they don't just pop up and get signed a week before the movie comes out, that's just when they drop it.
SATW42
SATW42 - 8/31/2023, 4:17 PM
@ObserverIO - "Ah, just ignore me, I'm just stewing that they said no to a Last Ronin movie because of this, lol. I'm low key grumpy about it."

I mean fair enough, at least you own it, lol. Just the idea that this movie was a flop when everything,everywhere points to it doing exactly what Paramount intended is laughable and it just comes off like hater-ade
SATW42
SATW42 - 8/31/2023, 4:19 PM
@ObserverIO - I also like the last Ronin, you're getting a videogame for that which I think is a thousand times better, Eastman seems to agree
ObserverIO
ObserverIO - 8/31/2023, 4:20 PM
@SATW42 - Yeah I read it. There's no doubt that there was a massive push because of this movie. But the response to those products is due to general TMNT love. Not due to love for the new movie. And not all of those products were MM related.

I'm pretty sure that if they had made a... oh, I dunno, lets say a Last Ronin movie, that the merch would have still been lucrative, the cross-promotional deals would have still been made, but the movie itself would have actually been successful because it wouldn't have just been kids watching it.

It would have made Deadpool numbers, not Paw Patrol numbers.

No, not Deapool. TMNT are way more popular than Deadpool. It would have been big. AND made money off merch.
Matador
Matador - 9/1/2023, 9:41 AM
@SATW42 - Don't get me wrong what I'm trying to say it's a cumulative effort for the last couple of years and nostalgia of the original TMNT it's the driving force of why 1 billion dollars came to fruition so it's not solely on just TMNT:MM.

I'm still a fan just an adult plus my kid in tow here's where my cash flew into TMNT these past few years.

NECA Turtle Van
Matador
Matador - 9/1/2023, 9:42 AM
@SATW42 - I have the game just haven't the chance to play it want to play with my son when we have a free time were always crazy busy!

But let me know how the DLC turns out hope they make more.
Matador
Matador - 8/31/2023, 9:04 AM
TMNT: Mutant of Mayhem - it's spirit projection



And dies that day anyways.
MarvelZombie616
MarvelZombie616 - 8/31/2023, 9:50 AM
@MarkCassidy

Thank you for the article.
I saw the movie alone because nobody wanted to go and i loved it.

There was almost no advertisement besides some trailers before kiddie movies here in Germany.

I am certain it will pass $150 million, but that might be it.
This is my 3rd favorite movie in 2023 so far, after Across the Spiderverse and Super Mario Bros.
I go to a theatre every week and watch all the genre films and i am amazed that this year three animated movies are the best so far.
ReverseFlasher
ReverseFlasher - 8/31/2023, 10:16 AM
@MarvelZombie616 - Ive got to watch mario again.

But I agree, loving the new animated movies out this year, hope studios are paying attention and we get more of these impressive animation styles in the next few years.
ObserverIO
ObserverIO - 8/31/2023, 10:06 AM
con...gratulations?
ReverseFlasher
ReverseFlasher - 8/31/2023, 10:11 AM
Yeah this might not hit the 175 mil needed to recoup the 2.5x budget, but this is a big win for paramount … 100 mil domestic with probably another 20-50 mil before all is said and done, and the deal to make the tv show alone is gonna make the new turtles MUCH more profitable over the next five years.
ReverseFlasher
ReverseFlasher - 8/31/2023, 10:13 AM
@ReverseFlasher - another 20-50 worldwide i mean… id say 15 mil more domestic at most, depending on digital and streaming release dates
Nolanite
Nolanite - 8/31/2023, 10:49 AM
*no pun intended
You forgot to add that into your repeated article
Nolanite out
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