A buddy of mine pointed out this cool little easter egg hidden in the new trailer for 'Thor' and I've realized a few other people have found it as well.
It appears at about 43 seconds into the trailer, the words on the billboard read "LAND OF ENCHANTMENT....JOURNEY INTO MYSTERY". For those of you who don't already know, Thor made his first appearance in 1962 in issue #83 of Journey Into Mystery.
I love when they throw in little nods like this to the comic-books, it shows that they have at least done some research on the source material.
"The powerful but arrogant warrior Thor is cast out of the fantastic realm of Asgard and sent to live amongst humans on Earth, where he soon becomes one of their finest defenders."
'Thor' Hits Theaters May 6th.