Source: The Hollywood Reporter
This one's not really too much of shocker but say what you will about the Transformers franchise and Michael Bay, it continues it's financial dominance as it takes over the #1 spot in the home video market. The Hollywood Reporter provided details from Nielsen VideoScan amongst other statistical sources indicating that Dark of the Moon has bumped Universal Studios' Bridesmaids from atop the Blu-ray Disc sales charts.
The site also reports that Dark of the Moon sits atop the rental charts as well, as Paramount has made this title available to rental retailers on the same day as the Blu-ray release. A practice must other studios shun and delay rental release by a month in an attempt to boost sales to consumers. This practice has bumped Thor to the No. 2 spot but I'm sure Paramount is happy to have both the #1 and the #2 positions under it's belt.
The release of Dark of the Moon has also spurred sells of Revenge of the Fallen and the first Transformers, causing those titles to reappear on the charts at #10 and #13, respectively.
Dark of the Moon had 64% of it's sales result from Blu-Ray.
Transformers: Dark of the Moon is a 2011 American science fiction-action film based on the Transformers toy line. First released on June 23, 2011, it is the third installment of the live-action Transformers film series. Like its predecessors, Transformers and Transformers: Revenge of the Fallen, Transformers: Dark of the Moon is directed by Michael Bay and produced by Steven Spielberg. The film's story structure revolves around a genuine NASA manned mission to the Moon. Three years after the events of the second film and 42 years after the Apollo 11 space race, the Autobots continue to work for the NEST (Networked Elements: Supporters and Transformers) military force. Meanwhile, the Decepticons unveil a plan to use the new groundbreaking technology, the Pillars, to enslave Humanity in order to save the home planet of the Transformers, Cybertron.
Shia LaBeouf, Josh Duhamel, Tyrese Gibson, and John Turturro reprised their starring roles, with Peter Cullen and Hugo Weaving returning to voice the characters Optimus Prime and Megatron, and Kevin Dunn and Julie White reprising their roles as the parents of the main protagonist, Sam Witwicky. English model Rosie Huntington-Whiteley replaced Megan Fox as the lead female character; the cast also saw the additions of Patrick Dempsey, John Malkovich, Ken Jeong, and Frances McDormand. Leonard Nimoy, Keith Szarabajka, Ron Bottitta, John DiMaggio, George Coe, and Francesco Quinn joined the film's voice cast. The script was written by Ehren Kruger, who also collaborated on the narrative of the second film of the series. Bay has stated this would be his last installment in the series. Dark of the Moon was shot with both regular 35mm film cameras and specially developed 3-D cameras, with filming locations including Indiana, Washington, D.C., Moscow, Florida, and Chicago. The film was rendered specifically for 3-D, and the visual effects involved more complex robots which took longer to render.
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