Now with the confirmed appearance Doomsday being in the movie there has been discussion saying it's too soon and I personally disagree. We know Batman and Superman can't fight forever. The subtitle of the movie is Dawn of Justice for a reason.
HE'S NOT A REAL CHARACTER
Doomsday is purely just a mindless killing machine. He is not the type of character you can build an entire film around. He is basically all brawns and no brain. He's just a plot device that was used to kill Superman because Superman comics weren't selling back in the 90s. Having him be the threat that unites Batman, Superman and Wonder Woman is a perfect idea. Doomsday is not Darkseid or Brainiac so having him appear in Batman v Superman is really no problem.
HE FITS THE SCALE OF THIS MOVIE
The scale for Batman v Superman has definitely raised the scales up a bit since Man of Steel and feels like just one big epic so far. Doomsday fits the tone of this movie as he is that type of threat that could possibly extinct mankind with his threatening physical presence. When you bring up another villain that could potentially be in Batman v Superman like Bizzaro, Amazo or Lex Luthor in his battle suit, they just don't fit the overall grand scheme of things and scale of the movie. Doomsday is the one that could definitely seriously threaten Superman, Wonder Woman and Batman. He is most famously known as the villain who "killed" Superman in the comic books.
IT MAKES SENSE FROM A STORY PERSPECTIVE
Also, from a story perspective it makes the most sense seeing how Lex obviously has Zod's body in his hands. It also makes sense as Lex wants something that could go toe to toe with Superman so he cooks up Doomsday from Zod's body. From a story perspective Doomsday makes the most sense in this film and fits in the overall picture.
HE IS THE TYPE OF CHARACTER THAT DOESN'T STAY DEAD
The one thing about Doomsday is he always comes back and you can never defeat him the same way before. Now I know what I said before about you can't center a movie around Doomsday as he just too one-dimensional but you could possibly bring him back for a Justice League movie or adapt "The Death of Superman" storyline in the Man of Steel sequel.
Anways, that's my perspective so let me know your thoughts. Do you agree or disagree?