Barbie Sequel In Jeopardy As David Zaslav Refuses To Meet Director & Cast's Massive Pay Demands

Barbie Sequel In Jeopardy As David Zaslav Refuses To Meet Director & Cast's Massive Pay Demands

Green-lighting a sequel to the most successful movie in WB history may seem like a no-brainer, but David Zaslav is reportedly unwilling to meet Greta Gerwig, Margot Robbie, and Ryan Gosling's demands.

By MarkCassidy - Aug 13, 2026 06:08 AM EST
Filed Under: Fantasy
Source: Via SFF Gazette.com

Warner Bros. doing everything possible to get a sequel to the highest-grossing movie in the studio's long history into production may seem like a no-brainer, but David Zaslav sees things a little differently, apparently.

According to Variety, a sequel to 2023's massively successful Barbie is now in jeopardy, as Zaslav is reluctant to meet the "new financial asks" of director Greta Gerwig, and stars Margot Robbie (Barbie), and Ryan Gosling (Ken).

Zaslav is said to have "dug in" and taken a stand against the team’s sizable (but justifiable, per many sources) pay demands.

"The scuttling of a sequel deal comes as WB film chiefs De Luca and Abdy have roughly four months to put another Barbie movie into active development — or the rights to the iconic doll revert to toymaker Mattel. If new contracts don’t materialize, Mattel will not be permitted to use a shred of Gerwig’s Barbie as a jumping-off point and will face a full reboot. Gerwig and Baumbach have an idea for a sequel, Variety has confirmed with two sources, but they won’t let one miniature plastic shoe drop on the table before they have signed agreements."

It seems "numerous high-profile insiders were appalled by the optics of Zaslav, on the precipice of making hundreds of millions of dollars if Paramount’s acquisition of Warner Bros. goes through, thwarting a potential billion-dollar sequel over compensation."

Another insider notes that Michael De Luca and Pamela Abdy take talent relations more seriously, which was reflected in their most recent contract offers.

“Classic Zas,” one rival exec said of the WBD CEO.

"Another source advised this debacle be “add[ed] to the list” of errors the TV-bred executive has made in his tenure, specifically in the movie business. Think shelving Batgirl and Coyote vs. Acme and taking a tax write-off to trim corporate debt, or greenlighting the $45 million megabomb The Alto Knights with Robert De Niro."

Despite this stalemate, many believe that Zaslav will ultimately relent and Barbie 2 will happen, with Gerwig, Robbie, and Gosling.

From Oscar-nominated writer/director Greta Gerwig (Little Women, Lady Bird) comes Barbie, which also stars America Ferrera (End of Watch, the How to Train Your Dragon films), Kate McKinnon (Bombshell, Yesterday), Issa Rae (The Photograph, Insecure), Rhea Perlman (I’ll See You in My Dreams, Matilda), and Will Ferrell (the Anchorman films, Talladega Nights), and more.

Gerwig directs from a screenplay she penned alongside Oscar nominee Noah Baumbach (Marriage Story, The Squid and the Whale), based on the iconic fashion dolls by Mattel.

The film’s producers are Oscar nominee David Heyman (Marriage Story, Gravity), Robbie, Tom Ackerley and Robbie Brenner, with Gerwig, Baumbach, Ynon Kreiz, Richard Dickson, Michael Sharp, Josey McNamara, Courtenay Valenti, Toby Emmerich and Cate Adams serving as executive producers.

About The Author:
MarkCassidy
Member Since 11/9/2008
Mark Cassidy is a writer, photographer, amateur filmmaker, and Rotten Tomatoes-approved critic from Dublin, Ireland.
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Repian
Repian - 8/13/2026, 6:33 AM
WB and the DCU are an absolute disaster.
TheVisionary25
TheVisionary25 - 8/13/2026, 6:56 AM
@Repian - ummm , what exactly does the DCU have to do with this?.

Also even if the DCU is a supposed disaster (it’s not) then while the studio is independent to WB in some ways, they also have to answer to them to an extent so the upcoming Paramount merger and a cheapskate like Zaslav being in charge right now will definitely hinder things.
SATW42
SATW42 - 8/13/2026, 9:12 AM
@TheVisionary25 - I normally agree with you on most things but I don't know how anyone can look at the DCU and think it isn't a mess currently.

This isn't a marvel vs dc take, this isn't an anti gunn take, this isn't a sneider take, objectively, it's a mess.
UceOmega
UceOmega - 8/13/2026, 9:38 AM
@SATW42 - DCU is a joke. It won’t last five years. It doesn’t take a genius to see that this is the equivalent of the titanic destined to sink. The whole universe is a complete disaster. Lanterns and Clayface look promising and that’s about it. The structural integrity of the whole operation lacks stability. It’s not entirely Gunn’s fault because he’s just a hired gun. He is incidental. Warner Bros have driven the DC brand into the ground.
TheVisionary25
TheVisionary25 - 8/13/2026, 9:43 AM
@SATW42 - that’s fair

I do think we need some clarity about the future but i also wouldn’t want that and don’t think it’s possible honestly with the uncertainty around the merger etc.

I feel like it’s a mixture of growing pains with n Gunn & Safran as new studio heads and also being stuck between a rock and a hard place due to business decisions beyond their control.
MaxPaint
MaxPaint - 8/13/2026, 12:16 PM
@SATW42 - "I normally agree with you on most things but I don't know how anyone can look at the DCU and think it isn't a mess currently."

Agreed.

Multiple tv shows and movies that were announced as "part of a plan" a few years ago being axed, an underperforming superman movie (told by the netflix ceo himself), and a supergirl movie that will cost the studio more than 200 million dollars.

So to sum things up, in 5 years all we got was an animated show that nobody saw (it was taken down from youtube because nobody was watching it), peacemaker show (doesn't hurt but doesn't add some substance or relevance either) you got 2 movies already that failed to meet demands, one of them losing millions. And you got like 3-4 cancelled projects canceled.

You got no Batman or wonder woman in this universe(And most likely not hal jordan as well).


Must be really hard to see how this isn't a mess.
TheRevelation
TheRevelation - 8/13/2026, 1:29 PM
@Repian - The more I read about thus guy the more I think of the word Ike.
Truoptimusprime
Truoptimusprime - 8/13/2026, 6:36 AM
The decisions WB makes are mind boggling, this company always shoots itself in the foot. I have seen this company get in the way of making money for so long it seems like they self sabatoge. WB has never been in the business to make money 🫨🫨🫨
Irregular
Irregular - 8/13/2026, 6:59 AM
First of...those offers are trash.

Secondly, after Joker Folie A Deux, I would 100% shut this shit down. Hell I wouldn't even entertain the idea on doing a sequel on surprise blockbuster hits. Barbie was great but it doesn't really NEED a sequel. In fact a sequel would cheapen the movie even more like what happened with Joker.

And finally, you can't trust a director who goes "Yeah, give me $12-$20 MILLION and then I'll "PITCH" my sequel", and by then you'll have no choice but to go along with it. Oh FUKKKKKKKKKKKK THAT! What kind of swindling ass shit is that!? Of course the obvious choice is NO. Are the producers HIGH......I mean it's WB most likely BUT STILL!

So yeah, anyone thinking that Zaslav is leaving money on the table is full of shit since the whole deal of the movie is just based on "Just hire us, we made Barbie! We'll get you you're money! Why do you need to hear the pitch before you pay me? STUPID! PAY ME NOW and THEN GET THE PITCH! It's just so genius guys!!!" like fuk right off with that shit.

HOWEVER...It's very possible they are stringing WB along and don't really have the right heart in mind to do a sequel, hence the massive demands.
TheFinestSmack
TheFinestSmack - 8/13/2026, 7:33 AM
@Irregular - Right? It was a decent movie but it was also a bit of a "lightning in a bottle" situation that I doubt can be repeated. Even if the sequel was good, I wouldn't expect it to become the same cultural phenomenon the first film was.
agnosticbatman
agnosticbatman - 8/13/2026, 8:10 AM
@Irregular - It’s wild that you’re upset about Barbie 2. You must have jack shit going on in your life.
DudeGuy
DudeGuy - 8/13/2026, 8:38 AM
@agnosticbatman - what about the people upset that it isn’t happening? Same shit? Jack shit going on in their lives?
keithv
keithv - 8/13/2026, 8:53 AM
@Irregular - I agree 100%. All of the people shaking their heard at WB for not jumping at a sequel have the same exact mindset as every executive that milks a franchise until it's dead. "This made a lot of money! Let's keep making sequels until the audience hates us!" Stop pouring money into sequels. Prioritize original films, original stories. Right now, WB should take that Barbie money and invest it into a couple original horror movies that can be made for $25 million each. Stop spending $200 million per movie. It's ridiculous.
Why
Why - 8/13/2026, 9:02 AM
@Irregular - Joker crossed my mind when I read this. Surprise billion dollar hit, lets throw all the money at a sequel and give the director carte blanche to do whatever he wants. I can see why they might be hesitant. Not every successful movie needs a sequel, although I appreciate that approach doesn't serve the business model. Occasional integrity does help a bit though.
Irregular
Irregular - 8/13/2026, 9:33 AM
@agnosticbatman - Since the article is about Barbie 2, I think I am on topic. I've actually jacked a load into your mother just now, thanks.
Irregular
Irregular - 8/13/2026, 9:36 AM
@TheFinestSmack - Seriously, that's all it was. Like I thought it was good but not LET'S MAKE A SEQUEL good. I thought it was fine just the way it was. The world will be fine without another Barbie live action lol.
Irregular
Irregular - 8/13/2026, 9:43 AM
@keithv - Yup, I agree with that too! They should invest the money into another horror movie that has potential to be the next Obsession or Sinners or anything like that, spend money on market research to understand all of the generations of movie theatergoers from Gen X to what could potentially be next for Gen Alpha.

"BUT NO! JIMMY OLSEN IS THE GUY TO LEAD DC TV! HE NEEDS A SHOW!"

"Oh Mortal Kombat 2, an action movie being released in October and we just released a trailer for it giving the release date? WHAT ARE YOU HIGH! PUSH IT BACK TO MAY! IT'S A FRIGGIN ACTION MOVIE, IT'S GOING TO MAKE SO MUCH MONEY! NO ONE IS GOING TO SEE DEVIL WEARS PRADA 2.....................
Irregular
Irregular - 8/13/2026, 9:47 AM
@Why - I think if the director actually GAVE the pitch and some leeway, I think they would go for it. But I do think it is a crazy ass demand to hold the pitch back, unless WB pays their demands like WHAT LOL? And that is exactly what I think Zaslav is thinking. That the same producers pushing for this after a billion dollar success, also pushed for Joker 2 and looked how that turned out.

The actors asking for an obscene amount of money is nothing new in Hollywood though so that doesn't really surprise me lol.
TheFinestSmack
TheFinestSmack - 8/13/2026, 11:39 AM
@Irregular - Exactly. I think the trailers were enough to make the general audience wonder "how is this going to work as a movie? The world stylistically looks like something we've not really seen in a movie before." But now everyone knows what that world looks like. The wonder and mystery no longer exists.
JusticeL
JusticeL - 8/13/2026, 1:47 PM
@TheFinestSmack - 💯 agree.
BiffDitko
BiffDitko - 8/13/2026, 7:00 AM
"Barbie" was absolutely hilarious, well written, acted, and directed.
Fantastic satire at a time when Satire seems to be going the way of the Dodo.
I'm down with a sequel as long as it's on par with the first one.
JusticeL
JusticeL - 8/13/2026, 1:49 PM
@BiffDitko - Barbie was lightning in a bottle, a bit like Joker. I don't think the sequel will do as well.
MikeyL
MikeyL - 8/13/2026, 7:03 AM
Corporate greed sucks, but I don’t think Barbie needs a sequel. It was a fantastic film, and I fear a sequel would struggle to live up to it and would potentially make the original look bad as they relate to each other
dragon316
dragon316 - 8/13/2026, 7:24 AM
Didn’t like first one I don’t like Barbie toys gave movie chance with unfunny will ferrel in it
Scarilian
Scarilian - 8/13/2026, 7:36 AM
A Barbie sequel would most likely be a box office bomb, as you've already removed your characters from the premise that people were interested in.

Makes more sense doing a Ken spin-off, he was the most likable character and you already have the narrative tease of Ken becoming his own person from the previous films ending. They'd set-up the idea of Ken finding his own identity, so if you were going to do a sequel it'd be about that, an inverse of the first movie.

It also seems like multiple studios are latching onto Ryan Gosling because of Barbie so he's going to be everywhere for a while so you probably want to capitalize on that before people move on from him.
BiffDitko
BiffDitko - 8/13/2026, 7:41 AM
@Scarilian - Doing a "Ken Spinoff" would be the WORST thing as it pretty much goes against what the whole movie was about in the first place. Kinda how Gosling got a nomination but Robbie and Gerwig didn't.
Scarilian
Scarilian - 8/13/2026, 2:14 PM
@BiffDitko -
The first movie ended with Barbie telling Ken to find self-actualization and he started that by reaffirming that his name is 'Ken' and giving away his over-the-top clothes.

The movie had Barbie state "Maybe it's time to discover who Ken is" and "You have to figure out who you are without me.

The movie itself is setting up a story-line where we see what happens to Ken without Barbie.
Rexotron
Rexotron - 8/13/2026, 7:40 AM
This article is missing so many finer points and is a low key hit piece! WB has been massively profitable under Zaslav. Thr studio saw a record consecutive number 1's in the nox office in his regime. Batgirl being shelved is not a debacle because every insider was saying that the movie was going to be terrible! Coyote vs ACME for months couldnt find a buyer, which means most studios werent interested in the movie either! Also... The Stars of Barbie want BOTH a lot of money and a lot of points on the back end. Standard practice in these kind of negotiations is you take the less money for the more points. ESPECIALLY when you're dealing in sequels, because you stand to make a lot. Case in pontoon RDJ.
MarkCassidy
MarkCassidy - 8/13/2026, 7:45 AM
@Rexotron - Is that you, Zas?
BiffDitko
BiffDitko - 8/13/2026, 7:56 AM
@MarkCassidy - Beat me to it!!!!
"It's also been said that Zaslav is a kind and gentle lover." 🤣
Rexotron
Rexotron - 8/13/2026, 10:12 AM
@MarkCassidy - No. No it's not. And I've been reading your articles for more years than I can recall Mark, and I enjoy the writing more than certain other people on this site, and I just dont understand the one sidedness of it. Particularly given that it just makes it seem like he doesnt want to pay the leads. But their demands which are a vital point to this kind of a story arent made a point in this article. It's almost like willful ignorance just to make a point. It just seemed to want to careen to make all these other nrgative one sided points and got away from what I think anyone would believe the article was supposed to be about. That's why I responded the way I did because gleaming from the article which had no solid information just this person said this and supposedly feels this, you had no numbers. You had nothing. Someone would think "oh zaslav is a terrible CEO" But wheb you look at some of these cited decisions he really isnt.
MaxPaint
MaxPaint - 8/13/2026, 12:18 PM
@Rexotron - "WB has been massively profitable under Zaslav. Thr studio saw a record consecutive number 1's in the nox office in his regime"


Sure, "Even a broken clock is right twice a day."


Rexotron
Rexotron - 8/13/2026, 12:30 PM
@MaxPaint - Well more like 9 consecutive films debuting at no. 1 so he and his studio heads had to be right quite a lot of [frick]ing times for all those movies to do that. Idk how that idiom was the right one to apply to this...
Elle79
Elle79 - 8/13/2026, 12:40 PM
@MarkCassidy - Everything he noted was factual. Maybe you should actually try addressing his points in order to at least some face here. Your personal bias is all over the article you wrote. Do better.
Elle79
Elle79 - 8/13/2026, 12:42 PM
@Rexotron - Mark's severe political boas doesn't allow him to take any other approach. He is always going to reflexively take the side of the liberal, narcissistic, super-rich actors over the super-rich executive, regardless of the facts.
CristianE
CristianE - 8/13/2026, 7:45 AM
Very biased anti-executive story without knowing what the actors are asking for. Nothing ensures the sequel may not be anothe Ww84 or The Marvels. I think the guy is being cautious under this uncertain box office landscape today.
BiffDitko
BiffDitko - 8/13/2026, 7:58 AM
@CristianE - Swear to God, I think I'm the only person who liked "The Marvels" 😪
InfraMan
InfraMan - 8/13/2026, 8:38 AM
@BiffDitko - I loved The Marvels :)
SATW42
SATW42 - 8/13/2026, 9:39 AM
@BiffDitko - I liked it
BiffDitko
BiffDitko - 8/13/2026, 9:53 AM
@SATW42 - I'M NOT ALONE!!!
LOL
I grew up with Mar-Vell and Monica as my Captain Marvel. I was over the moon when she showed up in Wanda/Vision and got her powers. Loved most of "The Marvels" except I guess I wanted just a little more action I thought they did a great job showcasing the power switching and all that.
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