Barbie Sequel In Jeopardy As David Zaslav Refuses To Meet Director & Cast's Massive Pay Demands

Barbie Sequel In Jeopardy As David Zaslav Refuses To Meet Director & Cast's Massive Pay Demands

Green-lighting a sequel to the most successful movie in WB history may seem like a no-brainer, but David Zaslav is reportedly unwilling to meet Greta Gerwig, Margot Robbie, and Ryan Gosling's demands.

By MarkCassidy - Aug 13, 2026 06:08 AM EST
Filed Under: Fantasy
Source: Via SFF Gazette.com

Warner Bros. doing everything possible to get a sequel to the highest-grossing movie in the studio's long history into production may seem like a no-brainer, but David Zaslav sees things a little differently, apparently.

According to Variety, a sequel to 2023's massively successful Barbie is now in jeopardy, as Zaslav is reluctant to meet the "new financial asks" of director Greta Gerwig, and stars Margot Robbie (Barbie), and Ryan Gosling (Ken).

Zaslav is said to have "dug in" and taken a stand against the team’s sizable (but justifiable, per many sources) pay demands.

"The scuttling of a sequel deal comes as WB film chiefs De Luca and Abdy have roughly four months to put another Barbie movie into active development — or the rights to the iconic doll revert to toymaker Mattel. If new contracts don’t materialize, Mattel will not be permitted to use a shred of Gerwig’s Barbie as a jumping-off point and will face a full reboot. Gerwig and Baumbach have an idea for a sequel, Variety has confirmed with two sources, but they won’t let one miniature plastic shoe drop on the table before they have signed agreements."

It seems "numerous high-profile insiders were appalled by the optics of Zaslav, on the precipice of making hundreds of millions of dollars if Paramount’s acquisition of Warner Bros. goes through, thwarting a potential billion-dollar sequel over compensation."

Another insider notes that Michael De Luca and Pamela Abdy take talent relations more seriously, which was reflected in their most recent contract offers.

“Classic Zas,” one rival exec said of the WBD CEO.

"Another source advised this debacle be “add[ed] to the list” of errors the TV-bred executive has made in his tenure, specifically in the movie business. Think shelving Batgirl and Coyote vs. Acme and taking a tax write-off to trim corporate debt, or greenlighting the $45 million megabomb The Alto Knights with Robert De Niro."

Despite this stalemate, many believe that Zaslav will ultimately relent and Barbie 2 will happen, with Gerwig, Robbie, and Gosling.

From Oscar-nominated writer/director Greta Gerwig (Little Women, Lady Bird) comes Barbie, which also stars America Ferrera (End of Watch, the How to Train Your Dragon films), Kate McKinnon (Bombshell, Yesterday), Issa Rae (The Photograph, Insecure), Rhea Perlman (I’ll See You in My Dreams, Matilda), and Will Ferrell (the Anchorman films, Talladega Nights), and more.

Gerwig directs from a screenplay she penned alongside Oscar nominee Noah Baumbach (Marriage Story, The Squid and the Whale), based on the iconic fashion dolls by Mattel.

The film’s producers are Oscar nominee David Heyman (Marriage Story, Gravity), Robbie, Tom Ackerley and Robbie Brenner, with Gerwig, Baumbach, Ynon Kreiz, Richard Dickson, Michael Sharp, Josey McNamara, Courtenay Valenti, Toby Emmerich and Cate Adams serving as executive producers.

About The Author:
MarkCassidy
Member Since 11/9/2008
Mark Cassidy is a writer, photographer, amateur filmmaker, and Rotten Tomatoes-approved critic from Dublin, Ireland.
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Repian
Repian - 8/13/2026, 6:33 AM
WB and the DCU are an absolute disaster.
TheVisionary25
TheVisionary25 - 8/13/2026, 6:56 AM
@Repian - ummm , what exactly does the DCU have to do with this?.

Also even if the DCU is a supposed disaster (it’s not) then while the studio is independent to WB in some ways, they also have to answer to them to an extent so the upcoming Paramount merger and a cheapskate like Zaslav being in charge right now will definitely hinder things.
Truoptimusprime
Truoptimusprime - 8/13/2026, 6:36 AM
The decisions WB makes are mind boggling, this company always shoots itself in the foot. I have seen this company get in the way of making money for so long it seems like they self sabatoge. WB has never been in the business to make money 🫨🫨🫨
Irregular
Irregular - 8/13/2026, 6:59 AM
First of...those offers are trash.

Secondly, after Joker Folie A Deux, I would 100% shut this shit down. Hell I wouldn't even entertain the idea on doing a sequel on surprise blockbuster hits. Barbie was great but it doesn't really NEED a sequel. In fact a sequel would cheapen the movie even more like what happened with Joker.

And finally, you can't trust a director who goes "Yeah, give me $12-$20 MILLION and then I'll "PITCH" my sequel", and by then you'll have no choice but to go along with it. Oh FUKKKKKKKKKKKK THAT! What kind of swindling ass shit is that!? Of course the obvious choice is NO. Are the producers HIGH......I mean it's WB most likely BUT STILL!

So yeah, anyone thinking that Zaslav is leaving money on the table is full of shit since the whole deal of the movie is just based on "Just hire us, we made Barbie! We'll get you you're money! Why do you need to hear the pitch before you pay me? STUPID! PAY ME NOW and THEN GET THE PITCH! It's just so genius guys!!!" like fuk right off with that shit.

HOWEVER...It's very possible they are stringing WB along and don't really have the right heart in mind to do a sequel, hence the massive demands.
BiffDitko
BiffDitko - 8/13/2026, 7:00 AM
"Barbie" was absolutely hilarious, well written, acted, and directed.
Fantastic satire at a time when Satire seems to be going the way of the Dodo.
I'm down with a sequel as long as it's on par with the first one.
MikeyL
MikeyL - 8/13/2026, 7:03 AM
Corporate greed sucks, but I don’t think Barbie needs a sequel. It was a fantastic film, and I fear a sequel would struggle to live up to it and would potentially make the original look bad as they relate to each other

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