James Gunn Says GUARDIANS OF THE GALAXY VOL. 2 Merchandise Will Represent Its Female Characters

After Disney's Star Wars: The Force Awakens merchandising debacle centering around the lack of Rey products, James Gunn assures fans that Guardians of the Galaxy Vol. 2 won't repeat that mistake.

By MarkJulian - Jun 17, 2016 12:06 PM EST

Filed Under: Vol. 2

Before Star Wars: The Force Awakens even hit theaters, their was an outcry over the perceived lack of merchandising items for Rey (Daisy Ridley). Marvel Studios' former top exec, Ike Perlmutter infamously based his decisions around toy sales and was reportedly the reason behind why it took so long for Captain Marvel to receive her own solo film. Case in point, the first Guardians film had very little merchandise in the way of Zoe Saldana's Gamora or Karen Gillan's Nebula. But it's a new day at Marvel Studios, with Kevin Feige now bypassing Perlmutter and reporting directly to Disney's Bog Iger. With that change in mind, it's likely that James Gunn's assurance of a greater merchandising focus on the female characters isn't just an empty promise.

I’ve been on this 100% from the beginning of Vol 2 making sure our primary female characters are represented in toys https://t.co/B5CYlNNDpz
— James Gunn (@JamesGunn) June 17, 2016

Gunn also assured fans on Facebook as well. "I'm making sure this time around the female characters are more represented in the toy world. Not only Gamora, but Mantis, Nebula, and Elizabeth Debicki's character as well." It's too bad Gunn didn't slip up and reveal who Elizabeth Debicki is playing.

GOTG VOL. 2 Director Says Drax, Not Baby Groot, Was The Most Popular Character In Test Screenings

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123 Comments

1 2 3 4

outsider - 6/17/2016, 12:22 PM

"Its"

outsider - 6/17/2016, 12:23 PM

@outsider - Oh. First. My first "first." Prize?

blackandyellow - 6/17/2016, 12:24 PM

@outsider - Congrats!

outsider - 6/17/2016, 12:25 PM

@blackandyellow - I'll take it. Just doing my civic duty. Punctuation saves lives.

https://s-media-cache-ak0.pinimg.com/236x/61/f3/e4/61f3e43f1de440ebbf46143b133b9320.jpg

RegularPoochie - 6/17/2016, 12:44 PM

@outsider - "First" have to be the first comment son

KikinGonzalez - 6/17/2016, 1:10 PM

Demongod20 - 6/17/2016, 3:44 PM

@blackandyellow -

blackandyellow - 6/17/2016, 12:22 PM

its*

SorceresSupreme - 6/17/2016, 12:22 PM

Good guy Gunn.

MonsterSquad35 - 6/17/2016, 12:24 PM

Zoe Saldana has nice "its"

WellDrawn - 6/17/2016, 12:26 PM

Top ten ways the merchandise will represent its female characters - learn from Josh - that $$ will start rolling in...

PantherKing - 6/17/2016, 12:29 PM

Give me some concept art.

zodstein - 6/17/2016, 12:29 PM

There was like 5 or 6 Rey figures before there was one Han Solo figure for Force awakens. Plus she was all over the marketing and t-shirts. Were these idiots not paying attention?

DallasAvenger - 6/17/2016, 12:33 PM

Well thank you James Gunn.

Dotanuki - 6/17/2016, 12:37 PM

Can't wait to see the first shot of the cast together and in costume.

McGee - 6/17/2016, 12:39 PM

Vagina.

SimplyAz - 6/17/2016, 12:45 PM

Sounds good

1 2 3 4

James Gunn Says GUARDIANS OF THE GALAXY VOL. 2 Merchandise Will Represent Its Female Characters

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