Multiverse Saga's Box Office Numbers Suggest Marvel Studios' Recent Woes May Have Been Wildly Overstated

Multiverse Saga's Box Office Numbers Suggest Marvel Studios' Recent Woes May Have Been Wildly Overstated

Talk of "superhero fatigue" continues to make headlines, but is the genre - and Marvel Studios, in particular - really in as much trouble as some would have you believe? Not according to the box office!

By JoshWilding - Nov 24, 2023 11:11 AM EST
Filed Under: Marvel Studios
Source: Forbes

There are those who would have you believe that superhero fatigue is in full effect. That narrative is being pushed by those hoping to will the comic book movie genre out of existence, but do Marvel and DC really run the risk of heading the way of the Western? 

2023 has been a colossal disaster for the DCEU, while even Marvel Studios has struggled after delivering critical and commercial disappointments in Ant-Man and The Wasp: Quantumania and The Marvels

However, there's hope on the horizon for both brands. The DCEU is being rebooted by DC Studios as the DCU and the MCU is looking to get back to quality over quantity by releasing only a single movie, Deadpool 3, in 2024. 

Looking at the bigger picture - namely, money - is the MCU and the Multiverse Saga in trouble? Based on new details shared by Forbes, absolutely not. 

Thanks to the record-breaking hauls made by Avengers: Infinity War and Avengers: Endgame, the 22 movies in the Infinity Saga have a per-film average of around $935 million at the worldwide box office (that figure is derived from dividing the Saga's $20+ billion haul by 22). 

Prior to The Marvels, the 10 movies released in the Multiverse Saga have grossed a combined total of $8.1 billion. That's a per-film average of roughly $815 million, not bad considering the fact Marvel Studios has faced a pandemic and failed to release a single Avengers movie.

Now, there's no denying that interest has waned to some degree, but there's nothing here to suggest this is a) a franchise in major trouble or b) the beginning of the end for superhero movies. As the site explains, even the pandemic MCU movies which underperformed still grossed more than the likes of Shazam! Fury of the Gods and The Flash in 2023. 

On the subject of this year, Guardians of the Galaxy Vol. 3 is the fourth-highest-grossing movie and even the Ant-Man threequel has cracked the Top 10. Spider-Man: Across the Spider-Verse has also made the cut, so talk of "superhero fatigue" is clearly premature. 

Marvel Studios does need to make some changes and the Multiverse Saga has been undeniably hit-or-miss. Still, it seems like there was an unrealistic expectation that every MCU title would open to 90+% on Rotten Tomatoes and record-breaking opening weekends after the last two Avengers movies, a ridiculously high bar even before the pandemic changed the very nature of filmgoing as we know it. 

What do you think? Let us know your thoughts in the comments section below.

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Gabimaru
Gabimaru - 11/24/2023, 11:24 AM
Origame
Origame - 11/24/2023, 11:39 AM
@Gabimaru - nah, she likes cats. She just understands what they're missing.

Boobs!
StSteven
StSteven - 11/24/2023, 4:31 PM
@Origame - Well, that depends on who you ask actually:

Dina Byrnes : "I had no idea you could milk a cat!"
Greg Focker : "Oh yeah, you can milk anything with nipples."
Jack Byrnes : "[He reacts] I have nipples, Greg, could you milk me?"

Oh that Focker!
Origame
Origame - 11/24/2023, 5:42 PM
@StSteven - listen dude, this is something brie actually said.

On Jimmy Kimmel she went on stage and said "cats. They're adorable. But do you know what they're missing? Boobs!"
StSteven
StSteven - 11/24/2023, 5:57 PM
@Origame - Um, well then. I, uh, um, yes. I just thought that were referring to her, um. Well, um... well I guess she would definitely know about boobs then? I all out here. 😳
vectorsigma
vectorsigma - 11/24/2023, 11:26 AM
Nah, you cant mask the flopping of The Marvels and Quantumania and the general audience ignoring Marvel films by averaging all phase 4-5 movies.

It is not a homogenous mixture. These last 2 films are of very low quality as compared to shang chi or nwh (didnt read the whole article so im assuming you included nwh which is another cheat on your claim)
vectorsigma
vectorsigma - 11/24/2023, 11:30 AM
@vectorsigma - and dont tell me you included ATSV in your count. Funny
Goldboink
Goldboink - 11/24/2023, 1:44 PM
@vectorsigma -
The Marvels is not a bad movie. Just not groundbreaking. They And Man was almost unwatchable though. No Way Home and MoM were really good movies though.
vectorsigma
vectorsigma - 11/24/2023, 11:28 AM
We will know the Marvel feels troubled if they change DP3 to PG. That is my barometer on this.
Comicmoviejunki
Comicmoviejunki - 11/24/2023, 1:20 PM
@vectorsigma - not one Marvel movie has been PG. Why would they do that???
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