One of, if not THE, most anticipated movies of 2015 is easily the next installment in the
Star Wars franchise,
Star Wars Episode VII: The Force Awakens, which is scheduled for release
December 17 later this year. And of course, who could seriously expect a new
Star Wars movie without a whole slew of new toys and merchandise? Well, collectors the world over are in for a special treat on the day before
Force Friday (Force Day Eve?), with the official
Star Wars Youtube Channel live-streaming an 18 Hour "Global Unboxing Event". Yeah, you read that right,
18 Hours and
Global.
Force Day Eve
Kathleen Kennedy, the president of Lucasfilm, had this to say during a press release:
"Star Wars toys have always played an important role in how our fans interact with the Saga. They've inspired multiple generations to relive the experience of the movies and to create new adventures all their own. These spectacular Star Wars: The Force Awakens products will continue that tradition".
The event is kicking off in Sydney, Australia, and will makes its way around the world in the following order:
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Asia
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Europe
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Canada
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North & South America
On the topic, the President of Disney Consumer Products, Leslie Ferraro, said:
“Over the course of 18 hours, some of Maker Studios’ biggest stars will each be unboxing a new toy from the Star Wars: The Force Awakens product line in a different city around the world and sharing the experience live on YouTube. We’ve seen tremendous excitement for these new products and can’t wait to see the global reaction from the Star Wars fan community.”
Chris M. Williams, the Chief Audience Officer at
Maker Studios, also commented on the event, saying:
“We’re excited to be part of this first-of-its-kind initiative. The unboxing world continues to expand rapidly as audiences around the world connect with digital creators who share their passions. This shared fandom helps attract billions of monthly views and consistently puts the genre at the top of the YouTube charts.”
The event begins at 5:45 PM EDT on Wednesday, September 2nd, and you can watch it on the
Star Wars youtube channel by clicking
here.
What do you guys think? Are you excited for the event, or are you not at all interested? And are you excited about the
Star Wars sequel, or do you think they should left it at the prequels? Sound off in the comments below, and don't forget to share and hit that like button!