Spider-Man: Brand New Day TV Spot Sees New York Celebrate Spidey; Sadie Sink Stuns For NYLON Magazine

Spider-Man: Brand New Day TV Spot Sees New York Celebrate Spidey; Sadie Sink Stuns For NYLON Magazine

A new TV spot for Spider-Man: Brand New Day sees New York celebrating its beloved web-slinger, while Sadie Sink has revealed the story behind how she joined the MCU in a mystery role.

By JoshWilding - Jul 01, 2026 11:07 AM EST

A new Spider-Man: Brand New Day TV spot sees New York City celebrating its resident wall-crawler. Clearly, he's not perceived as a "menace" (much to J. Jonah Jameson's chagrin, no doubt) when these scenes play out. Still, knowing Peter Parker's luck, that could always change.

We know from the teaser trailer that Spidey is given the key to the city from its new Mayor, so his efforts to protect the Big Apple from villains like Boomerang and Scorpion must be appreciated.

NYLON recently caught up with Spider-Man: Brand New Day star Sadie Sink, who didn't have to audition for the movie and didn't see the script until she landed in London to begin filming. Asked about the intrigue surrounding her role, she said with a laugh, "You just don’t share the secret, it’s not that hard."

"I knew that Marvel was a big deal and had a big brand, especially Spider-Man," Sink continued. "I know there’s a huge fan base, but it feels really big. I think these blockbuster movies are a whole different beast."

"It was interesting stepping into that space and being a little bit of an outsider in that way, but [Tom Holland] could not have been more welcoming, and just the whole crew in general," she added. "He was just so relaxed and open, and I felt very at ease."

If the rumours are to be believed, Sink is playing the MCU's Jean Grey, meaning she'll make her debut as Marvel Girl in this movie before reprising the role in Marvel Studios' X-Men reboot. Something about that still doesn't add up, so we'll have to wait and see.

Check out this new Spider-Man: Brand New Day TV spot below, along with Sink's appearance for NYLON.

In Spider-Man: Brand New Day, it's a Brand New Day for Peter Parker. Fighting crime full-time as Spider-Man in a world that doesn’t remember him—and the pressure of seeing his old friends move on without him—sparks a change in Peter he may not have the power to control.

But that transformation might also be the only thing that can stop a shocking new threat to the city and those he loves - a powerful villain no one can even see. The world may have forgotten Peter Parker, but he hasn’t forgotten them.

Spider-Man: Brand New Day's cast includes Tom Holland, Zendaya, Sadie, Jacob Batalon, Jon Bernthal, Tramell Tillman, Michael Mando, and Mark Ruffalo. 

The movie is directed by Destin Daniel Cretton and written by Chris McKenna & Erik Sommers. The film is produced by Kevin Feige, Amy Pascal, Avi Arad and Rachel O'Connor. Executive producers include Louis D'Esposito and David Cain. 

Spider-Man: Brand New Day swings into theaters on July 31. The movie opens in the UK on July 29.

About The Author:
JoshWilding
Member Since 3/13/2009
A lifelong comic book fan who grew up on Spider-Man: The Animated Series in the '90s, Josh Wilding has been contributing to ComicBookMovie.com since 2009.

While he's also written for websites like Batman-News, HeyUGuys, and WhatCulture, Josh is a Rotten Tomatoes-approved critic for CBM and the site's #1 contributor with nearly two decades of experience covering film and TV news (including interviews with Tom Holland, Chris Pratt, Gary Oldman, Halle Berry, Jon Bernthal, Tom Welling, and hundreds more).

Based in the UK with his wife, Josh is also an avid WWE and Formula 1 fan and writes about those passions on CBM's sister sites, TheRingReport.com and FullThrottleHQ.com. Favourite superhero? Spider-Man. Favourite pro wrestler? CM Punk. Favourite F1 driver? Max Verstappen.
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OneMoreTime
OneMoreTime - 7/1/2026, 11:25 AM
Marvel Studios Spider-Man: Brand New Day 2 Billion plus at the Box Office is Very Real.


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MCUKnight11
MCUKnight11 - 7/1/2026, 11:27 AM
Whoever ends being cast as Scott summers is gonna be a lucky guy.
supermanrex
supermanrex - 7/1/2026, 11:28 AM
whats crazy is sadie sink is buzzing and we dont have a inkling of official word of her actual role or screen time, etc. i think we see like two seconds of her in trailers. wild. i know its forgone conclusion on the internet world she is jean grey, but im just hoping feige has grown out of his fake us out with character hype phase, rob boehner, mandarin, etc. i can totally see him pull some she is jean grey but not THE jean grey, with a just a normal girl punchline we supposed to laugh at.
dragon316
dragon316 - 7/1/2026, 11:32 AM
@supermanrex - don’t see Kevin change his ways see him make new
Mistakes along way maybe get lucky with Spider-Man after that who knows if next
Marvel movie will be success
TheVisionary25
TheVisionary25 - 7/1/2026, 11:45 AM
@supermanrex - those were misdirects like they are in almost any mystery story has but I get yah…

I do think she will be who she is and isn’t some fake out.

And yeah , I feel we have gotten like 3 shots of Sadie’s character so far which in this day and age is impressive.
Gnostic
Gnostic - 7/1/2026, 11:52 AM
@supermanrex - Tom Holland said that they designed the film to feel like a detective movie with a real mystery. The film is even being promoted as such. theme. A few days ago Marvel/Sony showed that Peter has a conspiracy board and text from Detective DeWolff asking him for leads on the Hand’s goals.

The detective/mystery genre is known for red herrings and misdirections. So I wouldn’t be surprised if the Jean Grey rumors were designed to be a misdirect. Especially since the movie seems to be taking inspiration from these storylines:

https://www.reddit.com/r/MarvelTheories/comments/1svwdza/brand_new_day_is_inspired_by_spectacular/
Gnostic
Gnostic - 7/1/2026, 11:56 AM
@TheVisionary25 - Tom Holland said that they designed the film to feel like a detective movie with a real mystery story though. So BND is likely to have misdirects as well.

The marketing campaign is even promoting the detective theme. I mean, a few days ago Marvel/Sony showed that Peter has a conspiracy board and text from Detective DeWolff asking him for leads on the Hand’s goals.
GeneralZod
GeneralZod - 7/1/2026, 11:30 AM
I love red snapper.
thedrudo
thedrudo - 7/1/2026, 11:32 AM
@GeneralZod - wow
GeneralZod
GeneralZod - 7/1/2026, 11:57 AM
@thedrudo -
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bamboo
bamboo - 7/1/2026, 11:40 AM
Hold up. Is that Kirsten Dunst behind Peter with the red shirt????
joevseveryone
joevseveryone - 7/1/2026, 12:18 PM
@bamboo - I didn’t catch it after two views.
captainwalker
captainwalker - 7/1/2026, 6:35 PM
@bamboo - I noticed two other white people in that photo, someone is going to get fired.
OneMoreTime
OneMoreTime - 7/1/2026, 11:50 AM
Meet the New Marvel Studios Savage Green Hulk. I will be buying one of these.


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CreateNowSlpL8r
CreateNowSlpL8r - 7/1/2026, 1:13 PM
@OneMoreTime - Whats up with that hairline though?
Waifuslayer2
Waifuslayer2 - 7/1/2026, 5:35 PM
@OneMoreTime - lol looks like ass 😂🤣
TheVisionary25
TheVisionary25 - 7/1/2026, 11:53 AM
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That is cool to see that Peter is atleast being appreciated and has some positivity in his lonely life but I have a feeling that might change by the end of the film.

It is crazy though that Sadie was offered the role without an audition and even script so just had to go on blind faith pretty much which i hopes pay off!!.
Gnostic
Gnostic - 7/1/2026, 12:09 PM
@TheVisionary25 - In the context of the MCU, it isn’t that crazy. Anthony Mackie said something similar about his script on Brave New World.

The article suggests that the lack of audition was because she had already worked with the director before on The Glass Castle.
TheVisionary25
TheVisionary25 - 7/1/2026, 12:32 PM
@Gnostic - oh ok

That could be but if she is Jean then it could also be that Feige or whoever envisioned her in the role as the only option.
Gnostic
Gnostic - 7/1/2026, 3:27 PM
@TheVisionary25 - Yeah, Salma Hayek also said that Marvel didn't give her the script to The Eternals until after she officially signed on. This seems to be a common thing with Marvel.

What the article says seems to suggest that Destin Daniel Cretton might be the reason why she was hired.
Nomis929
Nomis929 - 7/1/2026, 12:52 PM
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GeneralZod
GeneralZod - 7/1/2026, 1:26 PM
@Nomis929 - Spinner rack purchase for me, good sir! Probably my first Marvel annual.
Nomis929
Nomis929 - 7/1/2026, 1:35 PM
@GeneralZod - Hey General, have you heard about John Byrne's 'X-Men: Elsewhen" Trade Paper back?
GeneralZod
GeneralZod - 7/1/2026, 3:11 PM
@Nomis929 - no. New material? Unpublished work?
Nomis929
Nomis929 - 7/1/2026, 4:06 PM
@GeneralZod - Yeah. It the story John Byrne alwasy wanted to do from the original plans that he and Chris clarmont had if Jean Grey had been allow to LIVE at the end of the DArk Phoenix saga. of Course Jim Shooter made them change it to wear she kills herself on the moon since she commited genozide.

But JB had been doing "fan fiction" of what he thought would happen on his web site for the past 4 years or so of pencils of the story wiht word ballons and everything, but it was never inked. You culd literally just download each issue. he did up to 32 issues.

Anyway, JB and Marvel worked out a deal last year so that they could ink it and then published it and yhe first volume (of 3) came out last week.

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GeneralZod
GeneralZod - 7/1/2026, 5:35 PM
@Nomis929 - sold out on Amazon!
Nomis929
Nomis929 - 7/1/2026, 9:52 PM
@GeneralZod - Yeah it sold out the first week everywhere online.

You might have to go to a book store to pick one up.
Clintthahamster
Clintthahamster - 7/1/2026, 1:13 PM
Man, the older I get, the younger these actors look. She just looks like a kid playing dress-up in those photos. At least they're waiting until the media's waiting to sexualize young women until they're 18, for the most part . . .
Nomis929
Nomis929 - 7/1/2026, 1:33 PM
@GeneralZod - Hey, Have you heard about John Byrne's X-Men 'ElseWhen' Trade Paper back?

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Bucky74
Bucky74 - 7/1/2026, 2:37 PM
I'm actually concerned I may have a problem landing tickets for opening weekend.
cyclopstb
cyclopstb - 7/1/2026, 5:12 PM
Seeing the city celebrating Spider-Man, just like SM3, something tells me Mysterio's last laugh will be destroyed.
captainwalker
captainwalker - 7/1/2026, 6:38 PM
I'll watch it for free, at a billion plus projection it seems ridiculous to pay. It's the least I can do for the narcissists in hollywood.
OneMoreTime
OneMoreTime - 7/1/2026, 7:12 PM
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BlackStar25
BlackStar25 - 7/2/2026, 12:00 AM
@OneMoreTime - LMFAOOOOOOO...after that movie...dont expect to see that character for at least another decade
ObserverIO
ObserverIO - 7/1/2026, 9:43 PM
I'm 99.3% certain she's Madelyn Pryor.

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