DC Studios' Super Bowl 2026 Plans Revealed (And There's More Bad News For Marvel Fans)

DC Studios' Super Bowl 2026 Plans Revealed (And There's More Bad News For Marvel Fans)

Marvel Studios is skipping the Super Bowl this weekend, but what of DC Studios and Supergirl? Well, the Woman of Tomorrow will be spotlighted, but not during the Big Game.

By JoshWilding - Feb 02, 2026 01:02 PM EST
Filed Under: Supergirl
Source: Variety

Deadline shared its Super Bowl preview yesterday, and now Variety has weighed in with a look ahead to the movie previews we can look forward to during Sunday's Big Game.

According to the trade, new trailers for The Mandalorian and Grogu and Toy Story 5 are expected from Disney. However, like Deadline, their sources have said that neither Avengers: Doomsday nor Spider-Man: Brand New Day will get new trailers. That's three reliable sources to have said this, so we wouldn't bank on a surprise drop of any sort.

Sony Pictures is skipping the Super Bowl altogether, as are Netflix, Apple, and Amazon MGM Studios. While it's purely speculation, the hope is that Spider-Man: Brand New Day's trailer might be released one day this week.

As for Avengers: Doomsday, Marvel Studios released four teasers in December and January, so there's really nothing to be gained from splashing out for a pricey Super Bowl TV spot. Alas, that official first look at Robert Downey Jr.'s Doctor Doom in action will have to wait. 

What of Warner Bros. and DC Studios? Neither is set to have a presence during the game, but "DC Studios will tease 'Supergirl' during the Puppy Bowl, which is airing on Animal Planet — a TV network owned by corporate parent Warner Bros. Discovery."

The same thing happened for Superman last year, but we didn't get anything overly exciting and wouldn't bank on much beyond maybe some promo shots of Krypto and a little bit of advertising for the summer blockbuster. 

So, is the Super Bowl a bust? It certainly doesn't sound particularly exciting for comic book fans, but a new trailer for The Mandalorian and Grogu? Count us in.

Supergirl, DC Studios' newest feature film to hit the big screen, arrives in theaters worldwide next summer from Warner Bros. Pictures, and stars Milly Alcock in the dual role of Supergirl/Kara Zor-El. Craig Gillespie directs the film from a screenplay by Ana Nogueira.

When an unexpected and ruthless adversary strikes too close to home, Kara Zor-El, aka Supergirl, reluctantly joins forces with an unlikely companion on an epic, interstellar journey of vengeance and justice. Alcock stars alongside Matthias Schoenaerts, Eve Ridley, David Krumholtz, Emily Beecham, and Jason Momoa.

The film is executive produced by Nigel Gostelow, Chantal Nong Vo and Lars P. Winther. Behind the camera, Gillespie is joined by director of photography Rob Hardy, production designer Neil Lamont, editor Tatiana S. Riegel, costume designer Anna B. Sheppard, Visual Effects Supervisor Geoffrey Baumann, and composer Ramin Djawadi.

Supergirl arrives in theaters on June 26, 2026.

About The Author:
JoshWilding
Member Since 3/13/2009
Comic Book Reader. Film Lover. WWE and F1 Fan. Rotten Tomatoes-approved critic and ComicBookMovie.com's #1 contributor.
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deamon
deamon - 2/2/2026, 1:48 PM
Just post it online at social media.
KennKathleen
KennKathleen - 2/2/2026, 3:24 PM
@deamon -

User Comment Image

Why throw millions away to get the same viewship result regardless??? 🤔

Could MARVEL FINALLY BE USING BRAINPOWER AGAIN???? WE'LL SEE.
thewanderer
thewanderer - 2/2/2026, 7:26 PM
@deamon - honestly, most franchise movies don’t need the Super Bowl anymore.

You can do a launch event online for a fraction of the cost.
UltimaRex
UltimaRex - 2/2/2026, 1:50 PM
Last year also had a look at Guy. So maybe a good look at Lobo this time?
JusticeL
JusticeL - 2/2/2026, 1:53 PM
@UltimaRex - James Gunn's Lobo looks shit.
SummersEssex
SummersEssex - 2/2/2026, 1:56 PM
@JusticeL - no u
JusticeL
JusticeL - 2/2/2026, 2:08 PM
@SummersEssex - why the personal attack? Also, learn to spell.
UltimaRex
UltimaRex - 2/2/2026, 2:13 PM
@JusticeL - always one eh?
Shmokey20
Shmokey20 - 2/2/2026, 3:17 PM
@JusticeL - Herndon looks like... Lobo, I dont get the hate?
mastakilla39
mastakilla39 - 2/2/2026, 1:54 PM
Guess Marvel doesn't have that 8 million dollars to pay superbowl for 30 sec tv spot
SummersEssex
SummersEssex - 2/2/2026, 1:57 PM
@mastakilla39 - what's the point, though? Any marketing for that will get around plenty without needing to plug a spot there.
dragon316
dragon316 - 2/2/2026, 1:58 PM
@mastakilla39 - maybe nothing put up worth watching ?
lazlodaytona
lazlodaytona - 2/2/2026, 3:19 PM
@mastakilla39 - why should they pay the money when the Internet has a million times the reach than even the Superbowl?
mastakilla39
mastakilla39 - 2/2/2026, 3:35 PM
@lazlodaytona @SummersEssex - the whole point of putting ads in front of superbowl is to reach more potential ticket buyers outside of its fanbase because the Superbowl is the most watched event every year in the USA. You automatically get over 100 million+ guaranteed views for 1 trailer/tv spot within 3-4 hours compared to waiting months to get that amount of viewership.

Doomsday is going to do fine without it, but there's a difference making 1 billion at the box office when you can potentially get 1.3 - 2 billion like Deadpool and Wolverine. D&W's superbowl trailer is the most watched movie trailer of all time within 24 hours due to the superbowl ad.

@dragon316 - Marvel definitely has worthy footage to show. Even Deadpool and Wolverine that was still in post had footage. They don't even need a full trailer, just a montage of the cast/crew in their suits a shot of the team ups is enough to destroy the internet like D&W did.
lazlodaytona
lazlodaytona - 2/3/2026, 1:17 AM
@mastakilla39 - most watched event for U.S. citizens or most watched event based in the U. S.?

Because in the mid 2000s there was this little regular season game in Milwaukee that had the Rockets visiting the Bucks and it was the highest viewed sporting event of that year, even beating the Superbowl (it actually might still hold the record, not entirely sure).

How, you might ask? Because Houston had Yao Ming and Milwaukee had Yi Jianlian ... both from China.
So, the Superbowl hasn't 'always' been the most viewed sporting event.

(I know that's a peanuts point but I love the NBA and I hate football. I'm petty, sue me!)
bobevanz
bobevanz - 2/2/2026, 1:56 PM
Xfinity just dropped their Superbowl commercial online. They all do it. Why pay 10 million? If anything you'll see little 10 second "trailer online now" spots but that's it.


https://www.reddit.com/r/boxoffice/s/inu9293Rwg
Feralwookiee
Feralwookiee - 2/2/2026, 2:28 PM
@bobevanz - Because $10 million is chump change to Disney, and the rumored budget of Doomsday is $500 million plus, so dropping 10 mil on an ad is nothing to them.
PopBye
PopBye - 2/2/2026, 2:37 PM
@Feralwookiee - the movie doesn’t cost 500 that's ridiculous
kider2
kider2 - 2/2/2026, 2:50 PM
@PopBye - User Comment Image

User Comment Image
Twinkie
Twinkie - 2/2/2026, 3:08 PM
@Feralwookiee - the budget is $500,000,000 there’s no way xD
mastakilla39
mastakilla39 - 2/2/2026, 3:55 PM
@PerfectOpinions @Feralwookiee - it might especially with a larger cast and crew. Infinity War and Endgame together are estimated to cost 500+ mil each and Doomsday/Secret Wars are both supposed to be bigger. Thats why the rumor of splitting these 2 films into 3 or 4 films instead is floating around because they cost so much.
Twinkie
Twinkie - 2/2/2026, 4:25 PM
@mastakilla39 - I’m gonna be watching these on 123freemovies dot ru so it makes no difference to me
Feralwookiee
Feralwookiee - 2/2/2026, 8:00 PM
@PopBye - It's very likely MORE than that.
@kider2 - < This guy gets it.
Feralwookiee
Feralwookiee - 2/2/2026, 8:39 PM
@PerfectOpinions - Infinity War's budget was $316 million in 2018 dollars and Endgame was $356 million, so with inflation etc, I think a budget over $500 million is very likely
https://www.facebook.com/story.php?story_fbid=1216268080160103&id=100053307662086
https://blog.studiovity.com/avengers-doomsday-production-budgeting-logistics/
dragon316
dragon316 - 2/2/2026, 2:00 PM
Super bowl kinda smart move movie comic fans don’t watch it they see trailers online
lazlodaytona
lazlodaytona - 2/2/2026, 3:20 PM
@dragon316 - perfectly said!
THEKENDOMAN
THEKENDOMAN - 2/2/2026, 2:02 PM
Honestly, this is why it’s a great time to be a [frick]ing DC fan.

Everyone keeps panicking because DC isn’t blowing millions on a 30-second Super Bowl slot, but this is exactly the smart, disciplined strategy the studio should be [frick]ing running.

Marvel dropping out? Sony skipping? Netflix sitting out?
That’s not DC missing out , that’s the whole industry shifting how it [frick]ing markets.

And DC Studios have clearly learned from last year:

•Superman didn’t need a [frick]ingSuper Bowl spot to dominate conversation for weeks.

•Every [frick]ing trailer drop since has proven that controlled hype > panic spending.

So what are they doing this year?
Putting Supergirl where it actually makes sense strategically, the [frick]ing Puppy Bowl on Animal Planet, which WB owns, meaning:
•Zero licensing cost
•Full control of the rollout
•Maximum reach to family audiences
•A perfect tone-fit for Kara and Krypto
•And more budget saved for the real [frick]ing marketing push later

It’s smart, it’s targeted, and it shows they’re playing the long game, not [frick]ing chasing Marvel-level desperation.

Meanwhile, Marvel fans are crying because they can’t get their 5th Doomsday teaser in 6 [frick]ing weeks.
DC fans? We’re chilling. We know what’s [frick]ing coming.

And Supergirl releasing this summer means they don’t need to blow their load in [frick]ing February.
Let Marvel scramble, DC is finally acting like a studio with [frick]ing confidence again.

For [frick]s sake, this is what we’ve been begging for:

[frick]ing Strategy. [frick]ing Patience. [frick]ing Focus. [frick]ing World-building.

DC is cooking.
Let them [frick]ing cook.

For [frick]s sake
ProfessorWhy
ProfessorWhy - 2/2/2026, 2:16 PM
@THEKENDOMAN - you forgot that the puppy bowl is the new black when it comes to prestige low key marketing and utilizes a 3d chess mindset to win over non comic fans in a way only the magnificently skilled Gunn could pull off for [frick]s sake . A once in a lifetime combo of capes and puppies that will make my brain shatter with anticipation, for [frick]s sake
THEKENDOMAN
THEKENDOMAN - 2/2/2026, 2:31 PM
@ProfessorWhy - Ah yes, the Puppy Bowl Masterplan™.
Truly, only a genius like Gunn could pull off the most elite, 4D-quantum-galaxy-brain tactic of…
checks notes
…putting capes next to puppies.🙄

[frick]s sake Prof, you say it sarcastically, but the way you typed that? I could feel your [frick]ing soul ascending. You’re two more puppy commercials away from writing a dissertation called “Krypto & Kara: A Cinematic Revolution For [frick]s Sake.”

Calm down before you start barking up the wrong multiverse, mate.

For [frick]s sake.😉
PopBye
PopBye - 2/2/2026, 2:35 PM
@THEKENDOMAN -



“Let Marvel scramble” is a wild thing to say when both MCU movies this year are going to outperform every DC movie this year, dominate the conversation longer, and have far greater overall cultural impact.

Marvel fans aren’t scrambling — they’re just waiting on one Spider-Man trailer. That’s it. And Spider-Man doesn’t need a Super Bowl slot to sell itself anyway.

If we’re talking about actual scrambling, DC fans were absolutely scrambling after the Brave and the Bold writer news, which is still massively split and controversial. That’s actual panic.

Pretending otherwise is revisionist.

Also, let’s be honest,
DC using the Puppy Bowl isn’t some 4D chess masterstroke, it’s a low-risk, low-impact placement that fits a smaller movie. Fine strategy for Supergirl, sure. But let’s not pretend it’s evidence of DC suddenly operating on some higher plane than Marvel.

Marvel isn’t desperate. They’re confident enough to let Avengers and Spider-Man speak for themselves, and history shows that works every single time.

You can be excited for DC without pretending Marvel is “scrambling.”

That framing just doesn’t survive contact with reality.
ProfessorWhy
ProfessorWhy - 2/2/2026, 2:38 PM
@THEKENDOMAN - lol! See you at the puppy bowl
Baf
Baf - 2/2/2026, 3:52 PM
@THEKENDOMAN - Only Gunn could pull off a successful marketing campaign around dogs. Krypto was a smart creative move. Face it, people just like dogs. He's going to have that zig-zag S symbol on every doo-doo bag. And I view that in the most respectful way.
THEKENDOMAN
THEKENDOMAN - 2/2/2026, 4:01 PM
@PopBye - Appreciate the thoughtful response matey, genuinely.

But let’s ground this in actual industry logic, not [frick]ing scoreboard nostalgia.

1. “Marvel will outperform everything DC releases this year.”
Of course they [frick]ing will, they’re dropping Spider-Man and Avengers. That’s not strategy, that’s relying on the two safest IPs in the entire [frick]ing global market. It’s the cinematic equivalent of saying “water is wet.” Meanwhile DC is building new anchors, not milking old ones. Completely different phase, completely different [frick]ing expectations.

2. “Marvel isn’t scrambling.” Come on, matey.
When a studio releases four Doomsday trailers in six weeks, reshuffles three release dates, restructures budgets, and slashes internal divisions…That’s not calm [frick]ing confidence.
That’s a studio plugging leaks while pretending the boat was meant to [frick]ing tilt. DC, on the other hand, isn’t hiding behind nostalgia [frick]ing IP. They’re building a new world without leaning on 20 years of momentum like Marvel still [frick]ing does.

3. “Puppy Bowl isn’t 4D chess.” No one said it [frick]ing was. It’s called efficient targeted marketing, something WB hasn’t done properly in a [frick]ing decade.
Low [frick]ing cost.
Zero [frick]ing licensing.
In-house [frick]ing control.
Mass [frick]ing family reach.
Perfect tone fit.
For a mid-budget [frick]ing summer release?
That’s exactly the correct [frick]ing play.
Not everything needs a $7M Super Bowl pissing contest to be [frick]ing effective.

4. “DC fans were scrambling over B&B news.”
Every fandom scrambles over [frick]ing writer announcements. But scrambling online is not equal to scrambling at the [frick]ing studio level.
If fan discourse equaled studio collapse, Marvel would’ve died the moment Multiverse of Madness [frick]ing dropped.

5. “Marvel is confident enough to let Avengers speak for itself.” Sure, [frick] yeah, because Avengers is the only thing holding up Phase 5’s cultural [frick]ing footprint. That’s not confidence, that’s [frick]ing dependency.

DC isn’t pretending Supergirl is [frick]ing Avengers. Marvel is pretending Avengers is still [frick]ing 2019. That’s the [frick]ing difference.

You made good [frick]ing points matey, but let’s not rewrite the [frick]ing power dynamics:

Marvel is maintaining.
DC is rebuilding.
And the industry respects rebuilding far more than [frick]ing repetition.

For [frick]s Sake
THEKENDOMAN
THEKENDOMAN - 2/2/2026, 4:02 PM
@ProfessorWhy - Always Prof👊🏿
THEKENDOMAN
THEKENDOMAN - 2/2/2026, 4:03 PM
@Baf - 😂

Nuff said 👊🏿
Twinkie
Twinkie - 2/2/2026, 5:39 PM
@THEKENDOMAN - read this whole thing and think kendo is using Gemini to format his comments in chrome(I do the same for my homework).
vectorsigma
vectorsigma - 2/2/2026, 7:42 PM
@THEKENDOMAN - why do you make soo much sense it makes me cry 😭
THEKENDOMAN
THEKENDOMAN - 2/2/2026, 11:55 PM
@PerfectOpinions - This is CBM mate, it is my homework.😂
THEKENDOMAN
THEKENDOMAN - 2/2/2026, 11:59 PM
@vectorsigma - 😂😂😂😂

My man👊🏿

😂
SATW42
SATW42 - 2/2/2026, 2:02 PM
How is this different from the story yesterday???
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