DC Studios' Super Bowl Plans For SUPERGIRL Continue A Disappointing Trend Set By SUPERMAN

DC Studios' Super Bowl Plans For SUPERGIRL Continue A Disappointing Trend Set By SUPERMAN

DC Studios is skipping the Super Bowl this weekend, and a new Supergirl promo confirms that the DCU movie will follow a similar path to last summer's Superman.

By JoshWilding - Feb 05, 2026 03:02 PM EST
Filed Under: Supergirl

Earlier today, Amazon MGM Studios confirmed that Project Hail Mary is getting a Super Bowl TV spot and trailer. That contradicted reports from the trades, after both Deadline and Variety said the studio would skip the Big Game

With that in mind, there's a chance—albeit a small one—that Avengers: Doomsday and Spider-Man: Brand New Day could have a presence at the annual sporting event on Sunday night. We'll have to wait and see. 

In the meantime, DC Studios has confirmed reports that Supergirl will be spotlighted during the Puppy Bowl on Animal Planet, starting at 2pm ET/11 am PT. However, those of you hoping for a trailer will likely be disappointed. 

During last year's Puppy Bowl, James Gunn showed up in a brief promo alongside some dogs and a couple of brief graphics featuring Krypto were shown on screen. Some new Superman merchandise followed with Krypto t-shirts and mugs, but there were no new TV spots, trailers, or featurettes.

While DC Studios could surprise us, it seems Supergirl will have a similar marketing campaign to Superman. So, expect the Woman of Tomorrow to bypass the Super Bowl, and for a full trailer to head our way in the spring.

Addressing the biggest difference between Clark Kent and Kara Zor-El last December, Milly Alcock said, "She’s like an unapologetic mess. She doesn’t want to be a hero, and I really admire that about her. I think Clark puts on a mask in his everyday life, and Kara won’t submit to that. I find that really admirable."

Check out this Puppy Bowl teaser for Supergirl below. 

Supergirl, DC Studios' newest feature film to hit the big screen, arrives in theaters worldwide next summer from Warner Bros. Pictures, and stars Milly Alcock in the dual role of Supergirl/Kara Zor-El. Craig Gillespie directs the film from a screenplay by Ana Nogueira.

When an unexpected and ruthless adversary strikes too close to home, Kara Zor-El, aka Supergirl, reluctantly joins forces with an unlikely companion on an epic, interstellar journey of vengeance and justice. Alcock stars alongside Matthias Schoenaerts, Eve Ridley, David Krumholtz, Emily Beecham, and Jason Momoa.

The film is executive produced by Nigel Gostelow, Chantal Nong Vo and Lars P. Winther. Behind the camera, Gillespie is joined by director of photography Rob Hardy, production designer Neil Lamont, editor Tatiana S. Riegel, costume designer Anna B. Sheppard, Visual Effects Supervisor Geoffrey Baumann, and composer Ramin Djawadi.

Supergirl arrives in theaters on June 26, 2026.

About The Author:
JoshWilding
Member Since 3/13/2009
Comic Book Reader. Film Lover. WWE and F1 Fan. Rotten Tomatoes-approved critic and ComicBookMovie.com's #1 contributor.
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ferf
ferf - 2/5/2026, 3:18 PM
Still less disappointing that fantastic flop
SuperClark
SuperClark - 2/5/2026, 9:02 PM
@ferf - I thought first steps was pretty good. Best fantastic four film imo.
GarthRanzz
GarthRanzz - 2/5/2026, 3:20 PM
I remember at the Super Bowl party I was at in 2005 people enjoying the Batman Begins trailer. That being said does promotion like that 6 months out really translate to hype and ticket sales in this day and age?
Malatrova15
Malatrova15 - 2/5/2026, 3:21 PM
Still les disapointing than Marvel hating onnMar a lago
SteviesRightFoo
SteviesRightFoo - 2/5/2026, 3:21 PM
Its a universe with james gunn at the helm. We'll be more than accustomed to disappointment by the end, as we were with snyders garbage
foreverintheway
foreverintheway - 2/5/2026, 3:27 PM
If the movie was coming out in 2 months this would be weird - but it's release is so far away. Seems like a real non-issue.
bobevanz
bobevanz - 2/5/2026, 3:29 PM
Manufactured disappointment lol nobody wants to pay 10 million for thirty seconds. They don't even need to air it during. Expect a bunch of "trailer online now" 15 second spots
harryba11zack
harryba11zack - 2/5/2026, 3:32 PM
"A Disappointed Trend Set By SUPERMAN"
yess, feed me more
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TheVisionary25
TheVisionary25 - 2/5/2026, 3:37 PM
Honestly , not too surprised that they are highlighting Supergirl during the Puppy Bowl since Animal Planet is owned by WBD so why not promote your movie on your network rather then a rival’s huh?.

Anyway , the movie still seems good imo so looking forward to it!!

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WruceBayne
WruceBayne - 2/5/2026, 5:36 PM
@TheVisionary25 - I feel like this is the start of the end of big budget Super Bowl spots. Disney/Marvel has that D23 Expo and if I’m not mistaken, WB has something similar.
Fans will just tune into those and it won’t cost either company any additional money
santiagoch
santiagoch - 2/5/2026, 3:47 PM
All the haters should watch the Puppy Bowl, to see if all that cuteness makes them stop being so bitter. Just saying.
LSHF
LSHF - 2/5/2026, 4:00 PM
@santiagoch - That sounds like a fun idea, as I've been curious about watching it (but haven't yet).
Android
Android - 2/5/2026, 3:50 PM
The more I hear the more I'm slowly losing hype for this movie
Gambito
Gambito - 2/5/2026, 3:55 PM
10 million dollars for an ad that plays when everyone goes to the bathroom or to get another beer? Nothing wrong with being cautious
JobinJ
JobinJ - 2/5/2026, 4:12 PM
I am so tired of Momoa.

He is a terrible actor. Plays the same "character" every time.

Highflyer
Highflyer - 2/5/2026, 4:32 PM
Am I the only one who feels this universe doesn't feel very cinematic so far? I'm not saying their should be an obvious JL build up, but whether it's a majority of content coming from TV shows or the Superman feeling like a TV episode with a slightly bigger budget, it seems to be lacking something.
WEAPONXOXOXO
WEAPONXOXOXO - 2/5/2026, 4:46 PM
Disappointing Trend ???
WTF are you talking about?

Waste of money advertising on the Superbowl. Sure 30 years ago it made sense but today everyone is on their phone longer than in front of the tv. Obsolete way to advertise today.
Oberlin4Prez
Oberlin4Prez - 2/5/2026, 6:38 PM
And Marvel supposedly is doing nothing. What’s your point?
mck13
mck13 - 2/5/2026, 7:25 PM
Gunn cultist trying to cope & act like Chris Nolans/David Goyer/Zack Snyder's universe was worse. Critically acclaimed writers, producers & directors are somehow worse than Gunns fiasco at DC. Hamada was bad for DC & Gunn is worse!
JackDeth
JackDeth - 2/5/2026, 8:04 PM
Another reason to watch the PUPPY BOWL !! GO TEAM RUFF !!!!
DREAMER
DREAMER - 2/5/2026, 10:44 PM
I'm sorry, but those fangs look hilarious
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NinnesMBC
NinnesMBC - 2/6/2026, 6:10 PM
We better learn from this and expect a similar treatment next year once Man of Tomorrow has wrapped and go in with zero expectations of seeing any footage in the Super Bowl. WB wants to operate like this now.

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