Here’s how Walt Disney Studios Chairman Rich Ross described the campaign:
"With this movie we wanted to come up with a campaign that kept our aspirations clear but at the same time used a tongue in cheek approach. It’s all to recognize the quandary which is that no animated picture had won Best Picture, so we used only Best Picture images to reflect that. I feel very confident we have a movie everybody loves and I want to make sure with our support and our campaign that people don’t feel the consolation prize is the appropriate prize for a movie like Toy Story 3. I think people will look at the ads and feel it’s very Pixar and very Disney. At the same time it’s very clear. Toy Story 3 is a Best Picture. Vote for it. Please."
I think it's fair to say that
Toy Story 3 will most definitely get a nomination at the Oscars, but do you think it deserves to win? With tough competition from fellow favourites like
Inception and
The Social Network, it's sure to be an interesting year for the awards in 2011!
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