The film 300 is about the historic Battle of Thermopylae where King Leonidas led his 300 Spartan warriors to fight to their deaths against Xerxes and his much greater Persian army. Now, Warner Bros. has a warrior known to most as The Iceman to promote the film! Ultimate Fighter Chuck Liddell will be involved in a sponsorship that is the first of its kind for the heavy rumbling film which comes out in theaters March 9th of 2007!
First course of action: Warner Bros. will sponsor Liddell in his next battle in Las Vegas on December 30, 2006. After that, personal appearances will be made by Liddell and his name and likeness will be included in many various promotions in the months before the release of the movie!