BOX OFFICE: Warner Bros. "Annoyed" With TDKR Prologue Boost For MISSION IMPOSSIBLE

BOX OFFICE: Warner Bros. "Annoyed" With TDKR Prologue Boost For MISSION IMPOSSIBLE

The studio is said to be annoyed over missing out on the opportunity to attach TDKR prologue to Sherlock Holmes: A Game of Shadows, which has underperformed after Ghost Protocol was given a huge boost by the six minutes of footage.

By JoshWilding - Dec 18, 2011 04:12 AM EST
Filed Under: Batman
Source: Deadline

Deadline report that Sherlock Holmes: A Game of Shadows is expected to take considerably less than the previous instalment in the franchise (Sherlock Holmes made $62.3M vs. Sherlock Holmes: A Game of Shadows' expected $40M). Warner Bros. has responded to these figures, pointing out that the last one actually opened up during Christmas when children were out of school and are confident that they'll be able to make up the difference in the coming weeks.

Meanwhile, Mission Impossible: Ghost Protocol has exceeded expectations, helped by the higher IMAX ticket prices and The Dark Knight Rises prologue. However, Warner Bros. are extremely annoyed with what a boost the six minutes of footage has given to Paramount as they were unable to book Sherlock Holmes: A Game of Shadows into IMAX. This resulted in them obviously being unable to pair the prologue with their own product, missing out on an easy and free marketing opportunity. However, they have of course attached a new trailer to Holmes, possibly explaining their reluctance to release it online in a bid to earn some extra money from the hype surrounding the movie and from those unable to make it to one of the limited number of 70MM screens.

1. Sherlock Holmes: Game Of Shadows (Warner Bros) NEW [3,703 Theaters]
Friday $14.7M, Saturday $15M, Weekend $40M

2. Alvin And The Chipmunks: Chipwrecked (Fox) NEW [3,723 Theaters]
Friday $6.8M, Saturday $9.9M, Weekend $23.5M

3. Mission Impossible: Ghost Protocol (Paramount) NEW [425 Theaters]
Friday $4.7M, Saturday $4.8M, Weekend $13.3M

4. New Year’s Eve (Warner Bros) Week 2 [3,505 Theaters]
Friday $2.5M, Saturday $2.9M, Weekend $7.4M (-42%), Cume $24.8M)

5. The Sitter (Fox) Week 2 [2,752 Theater]
Friday $1.4M, Saturday $1.8M, Weekend $4.4M (-55%), Cume $17.7M



By: TwitterButtons.com
About The Author:
JoshWilding
Member Since 3/13/2009
Comic Book Reader. Film Lover. WWE and F1 Fan. Rotten Tomatoes-approved critic and ComicBookMovie.com's #1 contributor.
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