ETERNALS Racks Up 77 Million Views In First Day And Becomes Marvel's Most-Watched Trailer In Pandemic Era

ETERNALS Racks Up 77 Million Views In First Day And Becomes Marvel's Most-Watched Trailer In Pandemic Era

The first trailer for Eternals was released earlier this week, and there's clearly a lot of interest in the Marvel Studios movie if these trailer views are any indication. Find more details after the jump!

By JoshWilding - May 27, 2021 02:05 AM EST
Filed Under: Eternals
Source: Deadline

On Monday, Marvel Studios released the first trailer for Eternals. The response from fans was mostly positive, but there was some disappointment that the focus was so much on the visuals rather than any big reveals. Despite that, the sneak peek clearly drew a lot of interest, something that's evident from the 77 million views it racked up during its first 24 hours. 

Deadline reports that this was the biggest online trailer drop for a Marvel Studios movie in the 14 months of the pandemic, meaning it beat WandaVision and Shang-Chi and the Legend of the Ten Rings.

The Falcon and The Winter Soldier trailer racked up 125 million views after airing during last year's Super Bowl, but it obviously had the benefit of debuting during the biggest sporting event of the year. The Eternals trailer even tops pre-theatrical Disney releases like Aladdin and the Maleficent sequel.

Eternals features an exciting new team of superheroes in the MCU, ancient aliens who have been living on Earth in secret for thousands of years. However, following the events of Avengers: Endgame, an unexpected tragedy forces them out of the shadows to reunite against mankind's most ancient enemy.

The outstanding ensemble cast includes Richard Madden as Ikaris, Gemma Chan Sersi, Kumail Nanjiani as Kingo, Lauren Ridloff as Makkari, Brian Tyree Henry as Phastos, Salma Hayak as Ajak, Lia McHugh as Sprite, Don Lee as Gilgamesh, Barry Keoghan as Druig, and Angelina Jolie as Thena. Kit Harrington, meanwhile, will take on the role of Dane Whitman.

Check out the trailer for Eternals by clicking here


Click on the "Next" button below for the biggest reveals
missing in the Eternals trailer (and 3 major leaks from the movie).

8. Why Didn't They Get Involved In Endgame?

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The trailer mentions that the Eternals have deliberately stayed out of the affairs of humankind, but are we really supposed to believe that they sat by and did nothing when Thanos wiped out half of every being in existence? 

We can probably forgive them for not knowing that the Mad Titan returned in the present for that final battle at the New Avengers Facility, but unless they were all victims of the Blip, this is a little hard to buy. 

Marvel Studios wants us to buy into this team of heroes being a crucial part of the MCU's history, but not addressing this question in the teaser seems strange. It's hard to get too on board with this lot when they're sitting around joking about Captain America and Iron Man being gone! 

We're sure the film will tackle this in some way, but it's a big omission from the trailer. 
 

7. Who, Or What, Is The Lead Villain? 

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In some ways, it makes sense for Marvel Studios to focus on the title heroes in this first look at Eternals.

However, with their powers only teased, it doesn't feel like we know any more about them now than we did earlier this morning. This wasn't the strongest introduction to the characters, and overlooking the villains feels like another mistake. 

We can't imagine the Celestials and Deviants will be kept hidden until the film arrives in theaters, so why not end this sneak peek with an epic shot of either one standing tall. Even the most casual of fans will be aware of the Celestials after Guardians of the Galaxy, and those sort of visuals would help Eternals look like more than just a nicely shot Indie film with funky costumes.

Here's hoping more is revealed in the next trailer. 
 

6. Is Black Knight In The Film?

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Kit Harington is an exciting addition to the MCU fresh off his stint in Game of Thrones, but he's only in this trailer for a single shot.

There's nothing to say Dane Whitman will become Black Knight in Eternals, but it would be crazy to not have Harington suit up as one of this shared world's next big superheroes (especially given his and Sersi's comic book history as members of the Avengers). 

There's no real talking point in this preview, and a shot of Whitman's transformation would have been a cool way to get fans excited. 

We'd hate to see Black Knight not make his debut here, but best prepare for that to be the case. 
 

5. What Is An Eternal, Anyway? 

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Like the Guardians of the Galaxy, the Eternals is a group of characters that even many hardcore comic fans aren't familiar with. The teaser for that 2014 film did a good job of getting us up to speed, but what the heck are this lot, anyway? 

We see them arrive on Earth in a spaceship, but are they aliens? Humans with incredible powers gifted to them by an otherworldly force? We don't know. 

Perhaps learning that will be part of the fun of watching the film itself, but outside of some nifty costumes and adventures that have seemingly spanned a millennia, we're kept in the dark about what these characters are (and why we should care). 

We're sure we'll love this lot soon enough, but as of now, we don't have any reason to even like 'em! 
 

4. What Brings The Team Out Of Hiding?

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So, we know Eternals takes place after the events of Avengers: Endgame, and if Thanos was a threat they willingly ignored, what is it that now brings them out of hiding? 

With no sign of a villain, we're left in the dark, and you'd think Marvel Studios would want to clue us into what event was significant enough to bring them back together after thousands of years in hiding. That certainly would have gone some way towards explaining what the stakes are supposed to be here, anyway. 

It feels like a better approach to this trailer might have been teasing that threat, building up the excitement until some sort of Celestial reveal that would have blown us all away.

Instead, it seems it was more important to highlight some impressive visuals, so...yay? 

And now, here are those previously leaked Eternals details Marvel Studios is trying to keep under wraps...
 

3. Kro

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An action figure leak from some time ago confirmed that Kro will have a monstrous, inhuman appearance. However, with only a glimpse of the foe here, we still don't know what to expect from him.

Based on what we've seen in leaked LEGO sets, the Deviants will be quite animalistic, a blue-like colour, and definitely not like anything we've seen in the Marvel Cinematic Universe up until now. 

They all have quite varied appearances in the comic books, so we can't even really look there for clues. However, Kro's voice may have been revealed today thanks to Eternals' teaser poster. 

Gil Birmingham is listed as a main cast member, and might be lending his talents to this big bad.
 

2. Arishem

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The Celestials being part of Eternals is no great surprise, and it sounds a lot like they're returning to Earth in this movie for the first time in thousands of years. 

The Infinity Stones is likely what attracts them to the planet, though there have been rumors that a Celestial is going to be born, tearing its way out of the team's home, decimating it in the process.

We'll see on that front, but one of the leaked LEGO sets confirmed that we'll see Arishem, the same Celestial we first met in Guardians of the Galaxy's flashback scenes. This confirms a similarly leaked Funko Pop listing from last year, and it sounds like the ancient Celestial will, at least at some point, lend a helping hand to the Eternals. 

LEGO describes Arishem as the leader of the Celestials, so expect him to play a crucial role in their origin. 
 

1. Ikaris, The Most Powerful Eternal

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We catch a few glimpses of the team in action in this trailer, but nothing that really suggests they're among the MCU's most powerful superheroes. 

That's particularly the case with Ikaris, a hero we've previously learned is, in fact, the strongest Eternal.

Described as the "tactical leader" and "most powerful Eternal," the hero "takes pride in keeping the other Eternals safe." While Ikaris has stayed out of human affairs for centuries, the return of the Deviants sees "Ikaris [lead] the charge to unite the scattered Eternals to stop the new threat."

This trailer suggests that Ikaris and Sersi are romantically involved, but set photos showed the latter kissing Kit Harington's Dane Whitman. There's no sign of that here, though! 
 

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bobevanz
bobevanz - 5/27/2021, 2:17 AM
"Most watched in pandemic Era" this is the gold star equivalent lol
SiegFirebrand
SiegFirebrand - 5/27/2021, 2:18 AM
I was underwhelmed by the teaser, mostly because I still have no idea what the film is actually going to be about.

I remain optimistic though, I'll have to wait for a full trailer.
Humperdink
Humperdink - 5/27/2021, 2:31 AM
@SiegFirebrand -

I had to watch it a few times to figure out how I felt about it. Sorry if my views indicated serious interest.

I didn't hate it, but I wasn't grabbed by it either. Mostly because it's a teaser so it doesn't reveal enough other than a little about who the Eternals are and they've been on earth for a while.

That ending thing about the Avengers felt hollow because...I don't get the joke. We don't know the characters or why it's funny to have Icarus say he could lead the team. Why is that funny if we have no context on who Icarus is yet? 🤷



bkmeijer2
bkmeijer2 - 5/27/2021, 2:19 AM
Why does it feel like every new trailer that debuts has some sort of record
manofillintent1
manofillintent1 - 5/27/2021, 2:21 AM
The only movie in phase 4 I’m a little worried about, the trailer did have some nice stuff but low energy is the best way I can describe it
Twenty23Three
Twenty23Three - 5/27/2021, 2:22 AM
Take the Marvel logo off the trailer and I doubt it would have got such good numbers. Such a nothing trailer.
TheUnworthyThor
TheUnworthyThor - 5/27/2021, 4:18 AM
@Twenty23Three - Take the Marvel logo off the trailer and it won’t have such good numbers?



It’s almost like the trailers for big franchises get more views than your average trailer.
Moriakum
Moriakum - 5/27/2021, 2:27 AM
"No one cares about the MCU anymore! The Eternals will flop, the trailer was bad!"

soberchimera
soberchimera - 5/27/2021, 7:45 AM
@Moriakum - A lot of people thought it was underwhelming or not very interesting, get over it. Sorry if some people don't share your programming.
Spike101
Spike101 - 5/27/2021, 2:28 AM
I think this is going to be an epic, the cinematography looks first rate. Very much looking forward to this. I think with this Loki and Dr Strange 2 coming in quick succession they collectively could turn the MCU on its head. Over the past couple of years Marvel have killed off and destroyed a large number of characters and assets and I wouldn’t be surprised to see some of this undone or completely new areas opened up or a new big bad exposed.
IcePyke
IcePyke - 5/27/2021, 2:39 AM
GhostDog
GhostDog - 5/27/2021, 2:50 AM
It was a teaser and it teased. It looks beautifully shot.
Tonic24k
Tonic24k - 5/27/2021, 11:18 AM
@BlackBeltJones - Simple as that, folks.
Kumkani
Kumkani - 5/27/2021, 2:50 AM
I liked the trailer. I'm at the point where I'm more interested in an upcoming MCU film's tone and style than I am about its larger place in the lore and some overarching plot. As much as I loved Phase 3 it burned out that for me.

Also, the Captain America shield shows up multiple times in the trailer so I'm really curious as to what that is about.
RitoRevolto
RitoRevolto - 5/27/2021, 5:08 AM
As it should. It was a beautiful teaser and intrigued me. Don't know wth everyone else is talking about.
Spidey91
Spidey91 - 5/27/2021, 5:35 AM
"Disney is obviously buying the views, only SJWs care about this movie"

-JokerFan69420Maga on Twitter.
Will44482
Will44482 - 5/27/2021, 5:55 AM
I actually thought the trailer was considerably better than Shang Chi and Black Widow
Battabing
Battabing - 5/27/2021, 7:06 AM
It also had mixed reviews.
LukeCage2155
LukeCage2155 - 5/27/2021, 7:29 AM
Dope teaser trailer. It's only a teaser chill out fam.
OmegaDaGrodd
OmegaDaGrodd - 5/27/2021, 7:37 AM
Contrarianism V Reality : Dawn of The Inevitable

We've hit this weird post-Black Panther/Captain Marvel/Endgame patch of time where people are hungrier than ever for a Marvel flop, for an unfortunately silly and trivial mix of unrelated reasons. And the 4 films this year (BW, Shang Chi, Eternals and Spidey 3) are gonna have some of the more try-hardy comments we've seen in awhile because of it
Battabing
Battabing - 5/27/2021, 7:42 AM
@OmegaDaGrodd - I don't know that we're hungry for a Marvel flop. This is more along the lines of "What the [frick] is this?"-mode.

OmegaDaGrodd
OmegaDaGrodd - 5/27/2021, 7:50 AM
@Battabing -

No, that's what you specifically are pretending to be on, because that's your schtick, which is fine. The intent of the trailer was to build intrigue, and get people asking questions, which it did. Marvel have gotten big enough that they know how much they have to show vs how much they can hide if there's things they want to save for the movie at this point because everyone's going to see it no matter what

But I'm not even talking about people confused by an intentionally minimalist trailer, I'm referring to people who are hellbent on being super negative about the next set of movies coming out because those movies star women, or minorities, or feature characters of diverse sexual orientations, or are just MCU movies which people have built large parts of their online personality around hating before/during/after they come out.
soberchimera
soberchimera - 5/27/2021, 7:54 AM
Wasn't blown away by the trailer, yeah it was just a teaser, but so was Shang-Chi and that had a lot more exposition and intrigue than this one. I'm hoping they're going to explain their absence from participating in past-MCU events with "our memories were wiped" rather than "we can't interfere". News flash, if you're helping mankind grow and develop by "guiding and helping them progress" then you're already interfering. Also, this movie has frickin' 10 characters it's introducing, 11 if you count Black Knight, some if not most of them are going to be underutilized, underdeveloped, or relegated to the background. Guardians of the Galaxy just had to work with 5 (really 4 as Groot didn't require much development/backstory/dialogue like the rest of the team).
cbtheshads90
cbtheshads90 - 5/27/2021, 8:33 AM
Makes no sense. This movie looks so lame! I don't know any comic book movie fans that excited to see this movie. They are probably false numbers to make Marvel Studios look good. What they don't tell you is how many people hated the trailer after watching it. This article seems to imply by the numbers that people are foaming at the mouth for this adaption. This movie is going to suck massive harry balls
OmegaDaGrodd
OmegaDaGrodd - 5/27/2021, 8:50 AM
Case in point
kirbyfan
kirbyfan - 5/27/2021, 8:38 AM
Jack Kirby's characters deserve so much better, Marvel should be ashamed!
WeaponXCII
WeaponXCII - 5/27/2021, 11:00 AM
Audiences are definitely ready for the MCU to return.
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