The gist is that they need everybody to go to their IM2 promo page on the Hershey's website located HERE.
Here's the email...
Hello,
I am a MIT student working on a "challenge" presented by Marvel and Hershey to draw attention to the Iron Man 2 movie (see below for details).
Would it be possible to make your fans aware of the contest by posting this link on your page:
www.reeses.com/ironman2/chocolate
In the link, fans will find fun games for the movie as well as details to enter the contest to win a walk-on movie role in a future Marvel film.
If you know of any other blogs, message boards, or twitter profiles that may benefit their fans by this information please let me know!
Thanks for your help!
Chocolate and Peanut Butter Online Challenge Going back to the origins of Iron Mans genius, Reeses has challenged
select MIT MBA students to generate awareness for the Part Chocolate. Part Peanut Butter. All Hero. promotion online. The digital marketing competition has two teams of three students competing to see which team can drive the most fans to www.reeses.com/ironman2/chocolate. Each team will represent one of the core ingredients in Reeses perfect flavor combination chocolate and peanut butter with their competing campaigns launching April 5. The social media campaigns can be seen on Facebook, Twitter, YouTube and select blogs. Once on the promotion Web site, fans will engage in an interactive online destination where they can unlock exclusive content and create their own Iron Man 2 screen test through photo uploads.
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