BOX OFFICE: THE AMAZING SPIDER-MAN 2 Swings In With Disappointing $91.7M Total
A three day total of $91.7 million is by no means a bad start for any movie, but one featuring Marvel's most recognisable superhero? The Amazing Spider-Man 2 isn't exceeding expectations, and while it will make those numbers up overseas, it won't top the first instalment's cume by much!
The box office success of the Spider-Man movies have been on the decline in North America for quite some time now, so it perhaps shouldn't come as too much of a surprise that this latest instalment hasn't had an opening anywhere near as big as expected. Sony were projecting a total worldwide haul of $1 billion, and based on the way they marketed it and the positive reception to The Amazing Spider-Man, that number shouldn't have been out of the question.
However, it is, and The Amazing Spider-Man 2 will be lucky to top its predecessor (and if it does, $50 million more at most is what it's looking at). While it will never be a flop, a huge budget and $200+ million on marketing make this a disappointment in the eyes of Sony in the long run. What impact this and the tepid critical response will have on The Amazing Spider-Man 3 remains to be see. The fact that it couldn't beat another recent Marvel sequel - Captain America: The Winter Soldier - is embarrassing, especially as that features a far less recognisable character and the first movie in that franchise earned around half of The Amazing Spider-Man's worldwide cume.