Spider-Man: Brand New Day Under Fire For Alleged AI Usage In Concept Art For $2 Billion Hit

Spider-Man: Brand New Day Under Fire For Alleged AI Usage In Concept Art For $2 Billion Hit

A piece of concept art in Spider-Man: Brand New Day's "Art of" book has led to widespread backlash after allegations that at least one artist who worked on the film may have used AI in their work.

By JoshWilding - Aug 21, 2026 01:08 PM EST

Spider-Man: Brand New Day has received plenty of praise since opening in theaters last month, but the movie is now coming under fire after the recently released "Art of" book seemed to reveal that AI was used in concept art of New York City.

To preface this, it's important to note that this is only apparent in one piece—"Big City, Little Spider"—in the entire book, which features hundreds of pieces of artwork. As you'll see below, there are several alleged signs of generative AI, including remnants of a taxi in the middle of the road, a sign that reads "DEII" instead of "DELI," and fire escape steps that all seem to merge into one.

However, many artists—and someone who claims to have worked on the book—have pointed out that this could be a result of Photoshop's Autofill tool, giving the impression of AI when that's not actually the case. Marvel Studios has not commented on these allegations of AI usage.

The artist in question (we won't name them here, as it's important to note that this isn't confirmed) previously worked on Morbius, Masters of the Universe, and Barbie, and contributed to Marvel Studios movies, The Fantastic Four: First Steps and Guardians of the Galaxy.

At this point, it's arguably naive to think that AI isn't being used in big-budget movies to save money and speed up production. The Russo Brothers, who are behind the camera for Avengers: Doomsday, have been asked about the emerging technology, with Anthony saying, "We have to approach AI the same way we approach all technological innovations."

"It’s potentially a valuable tool, but it’s the kind of tool that artists always have to remain in control of," he continued, "but there’s going to be some valuable role in the creative process and the filmmaking process."

In Spider-Man: Brand New Day, it's a Brand New Day for Peter Parker. Fighting crime full-time as Spider-Man in a world that doesn’t remember him—and the pressure of seeing his old friends move on without him—sparks a change in Peter he may not have the power to control.

But that transformation might also be the only thing that can stop a shocking new threat to the city and those he loves - a powerful villain no one can even see. The world may have forgotten Peter Parker, but he hasn’t forgotten them.

In our review, we concluded by saying, "Spider-Man: Brand New Day is everything fans could want. Emotional, hilarious, and heartfelt, it’s an action-packed love letter to the comics and one of Spidey’s best big-screen adventures. Spider-Man has never been more amazing."

Spider-Man: Brand New Day is now playing in theaters.

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About The Author:
JoshWilding
Member Since 3/13/2009
A lifelong comic book fan who grew up on Spider-Man: The Animated Series in the '90s, Josh Wilding has been contributing to ComicBookMovie.com since 2009.

While he's also written for websites like Batman-News, HeyUGuys, and WhatCulture, Josh is CBM's Rotten Tomatoes-approved critic and the site's #1 contributor with nearly two decades of experience covering film and TV news (including interviews with Tom Holland, Chris Pratt, Gary Oldman, Halle Berry, Jon Bernthal, Tom Welling, and hundreds more).

Based in the UK with his wife, Josh is also an avid WWE and Formula 1 fan and writes about those passions on CBM's sister sites, TheRingReport.com and FullThrottleHQ.com. Favourite superhero? Spider-Man. Favourite pro wrestler? CM Punk. Favourite F1 driver? Max Verstappen.
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WEAPONXOXOXO
WEAPONXOXOXO - 8/21/2026, 1:24 PM
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bobevanz
bobevanz - 8/21/2026, 1:26 PM
I'm sure everyone who cared about the usage in Supergirl concept art will care about it being used in Brand New Day
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Gambito
Gambito - 8/21/2026, 1:28 PM
Just get over it, it’s not gonna stop anytime soon
JBinTX
JBinTX - 8/21/2026, 1:30 PM
Who in the HELL CARES?!?! What a freaking complete waste of your time to even report something like this. No one gives a shit.
HashTagSwagg
HashTagSwagg - 8/21/2026, 1:33 PM
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