MADAME WEB Star Sydney Sweeney Addresses Controversy Surrounding Recent Jeans Advert: "I'm Against Hate"

MADAME WEB Star Sydney Sweeney Addresses Controversy Surrounding Recent Jeans Advert: "I'm Against Hate"

Sydney Sweeney has weighed-in on the controversy surrounding her recent American Eagle Jeans advert, making it clear that she doesn't "support the views some people chose to connect to the campaign."

By MarkCassidy - Dec 06, 2025 08:12 AM EST
Filed Under: Madame Web

If you so much as logged on to any social media site back in July, chances are you'll be aware of the controversy surrounding Sydney Sweeney's American Eagle Jeans advert.

The Madame Web star faced intense backlash after posing for the denim brand's campaign titled, "Sydney Sweeney Has Great Jeans," when some associated the play on "genes" with white supremacy (yes, really).

Sweeney has previously been asked about the advert, but somewhat sidestepped the issue.

"I did a jean ad. I mean, the reaction definitely was a surprise, but I love jeans. All I wear are jeans. I’m literally in jeans and a T-shirt every day of my life."

Now, while promoting her latest movie The Housemaid during an interview with People.com, the Euphoria alum decided to more directly address the scrutiny she faced in an effort to clarify her stance.

"I was honestly surprised by the reaction. I did it because I love the jeans and love the brand. I don’t support the views some people chose to connect to the campaign. Many have assigned motives and labels to me that just aren’t true."

"Anyone who knows me knows that I’m always trying to bring people together," she continued. "I’m against hate and divisiveness. In the past my stance has been to never respond to negative or positive press but recently I have come to realize that my silence regarding this issue has only widened the divide, not closed it. So I hope this new year brings more focus on what connects us instead of what divides us."

Sweeney's decision to comment on the controversy won't sit well with those who feel she did the right thing by refusing to acknowledge what many viewed as, frankly, a load of nonsense in the first place, but actors do tend to be put in these "damned if they do, damned if they don't" kind of situations when it's time to promote a movie.

Sweeney made headlines more recently after Batwoman star Ruby Rose called her a "cretin" and blamed her for "ruining" boxing biopic, Christy (find out more here). 

THE HOUSEMAID is a wildly entertaining thriller starring Sydney Sweeney and Amanda Seyfried, based on the best-selling book. From director Paul Feig, the film plunges audiences into a twisted world where perfection is an illusion, and nothing is as it seems. Trying to escape her past, Millie (Sweeney) accepts a job as a live-in housemaid for the wealthy Nina (Seyfried) and Andrew Winchester (Brandon Sklenar). But what begins as a dream job quickly unravels into something far more dangerous — a sexy, seductive game of secrets, scandal, and power. Behind the Winchesters’ closed doors lies a world of shocking twists that will leave you guessing until the very end.

Lionsgate presents, in association with Media Capital Technologies, a Hidden Pictures / Pretty Dangerous Pictures production. Based on the book by Freida McFadden. Screenplay by Rebecca Sonnenshine. Directed by Paul Feig.

About The Author:
MarkCassidy
Member Since 11/9/2008
Mark Cassidy is a writer, photographer, amateur filmmaker, and Rotten Tomatoes-approved critic from Dublin, Ireland.
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harryba11zack
harryba11zack - 12/6/2025, 8:42 AM
la josh would have included instagrams links

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MarkCassidy
MarkCassidy - 12/6/2025, 8:45 AM
@harryba11zack - Haha... ok, I added her latest photos just for you.
harryba11zack
harryba11zack - 12/6/2025, 8:48 AM
@MarkCassidy - User Comment Image
ElJefe
ElJefe - 12/6/2025, 8:42 AM
I hate hate, and love love, but indifference makes me kinda meh.
HashTagSwagg
HashTagSwagg - 12/6/2025, 8:47 AM
You tell em Sweeney
OrgasmicPotatoe
OrgasmicPotatoe - 12/6/2025, 8:55 AM
The level of mental retardation necessary to go 'Nazi ! Racist !' just because a good-looking jeans-wearing lady said 'I love jeans and I look good in them' is, sadly, all too common.

Although I have to say, I'm sure the people who designed the ads knew exactly what the usual suspects would make out of it, and leaned into it. But the fault still falls on the idiots who purposefully took the bait, acting like they uncovered some hidden secret rather than the fools getting played like fiddles they actually are.
Bucky74
Bucky74 - 12/6/2025, 9:17 AM
@OrgasmicPotatoe - I think the people who came up with the marketing campaign just wanted a smoking hot actress in their Jeans commercial and used a clever play on words (and she has great jeans from her parents like any good looking people of any race and ethnic background do, so what). It’s not the fault of Sweeney or the marketing execs that the Left are lunatics who see invisible Nazi’s in their sleep. That’s victim blaming. The only way this insanity stops is by not feeding into it and standing your ground. And the biggest win is that her ad campaign saw their stock prices shoot up so the Left’s self imposed controversy helped them
OrgasmicPotatoe
OrgasmicPotatoe - 12/6/2025, 1:21 PM
@Bucky74 - I'd like to believe in as much innocence on the marketing department's part as you do, but no, in publicity and marketing, these things don't just happen coincidentally. They have people paid to study how those things will be received, and anyone who pays attention to what's going on in the world could have guessed that those ads would provoke the usual suspects in that precise manner.

'Good jeans/good genes' promoted by a widely agreed upon sex-symbol who's a blue-eyed blonde caucasian is the equivalent of a cartoon villain covering a hole in the ground with sticks and leaves to catch their prey. It's so obvious, and they walked right into it.
WalletsClosed
WalletsClosed - 12/6/2025, 3:00 PM
@OrgasmicPotatoe - Mind proving they did it on purpose?
TheRevelation
TheRevelation - 12/6/2025, 3:26 PM
@OrgasmicPotatoe - I don't believe marketing at all. Even if they didn't mean to, they likely knew. Controversy sells, it's been psych/marketing 101 for at least a century now.
OrgasmicPotatoe
OrgasmicPotatoe - 12/6/2025, 3:54 PM
@WalletsClosed - It's called critical thinking, you wouldn't get it.

Reboot the DCUMCU812LGTBQ+ comrade, or whatever it is you say
OrgasmicPotatoe
OrgasmicPotatoe - 12/6/2025, 3:57 PM
@TheRevelation - My point exactly. They knew. Don't believe their innocence. Marketing is one of the last levels of hell.

But even though they inteded it, the reaction is still funny as [frick].
WalletsClosed
WalletsClosed - 12/6/2025, 5:23 PM
@OrgasmicPotatoe - So no evidence and/or proof? Thanks for wasting everyone's time
OrgasmicPotatoe
OrgasmicPotatoe - 12/6/2025, 5:40 PM
@WalletsClosed - Not everyone's, just yours.
WalletsClosed
WalletsClosed - 12/6/2025, 6:08 PM
@OrgasmicPotatoe - Sure
Apophis71
Apophis71 - 12/7/2025, 10:41 AM
@OrgasmicPotatoe - Yup, when the easy move to avoid 'misinterpretation' was to use not one actor but at least a few with the same tagline it was a choice knowing it would appeal a LOT to a certain group making them their first choice and either hoping the other side wouldn't notice a subtext or that the noise about it would add free advertising and gain more in sales than it lost by cornering a certain market when the brand isn't even in the top five and eating into the Levi/Wrangler dominance not easy.

In regard to Sydney however, unclear if she even knew what the text on the ads would be or if she knew they were only using her and not others so hard to pin any blame on her either way so SHE shouldn't have gotten any flack from it IMO even if any thought the company and/or marketing team should have.

ALL of that said I don't see ANYTHING wrong with doing the jeans/genes conflation in ads as jokes around that have been on the go for at LEAST 50yrs. Just that they could have had multiple actors with differing ideas of what 'perfect genes' results in such as not just a curvaceous blonde but also a selection from things such as top athlete with brown hair, talented recording artist that's black, highly admired Asian etc or even some obviously mixed ethnic background who are very attractive/talented. IOW in the same way some cosmetic/skincare companies had gone with the beauty comes in all shapes, sizes and skin tones with ads in recent years IF going with something like 'perfect genes' which CAN be viewed through a eugenics lens and more if added to that anyone could view the person as what is most commonly considered aryan (a term that ACTUALY first came about in the Indo-Iranian region as a distinction from nearby outsiders thus with non of the master race connotations as was NOT related to race at all let alone being good genes).
OrgasmicPotatoe
OrgasmicPotatoe - 12/7/2025, 12:14 PM
@Apophis71 - What misinterpretation ? I believe the ad had precisely the intended effect. They rage baited one side while horny-baiting the other.

I could be wrong, but I HIGHLY doubt they wanted to go down the 'beauty comes in all shapes, sizes and colors' rabbithole. Most likely, they know that shit has become a dead end. Most people dismiss that as performative BS, so marketing dept are wise to move on.

Also, they weren't going with 'perfect genes', they were going with 'good genes', and that distinction is crucial. No one said the ad implied she was perfect, but the rage-baited surely took it that way.

Now, you might find a few hornys calling her 'perfect', but we all know that's their boners talking, and at least, they're not calling for her head on the chopping block, like some others...
Apophis71
Apophis71 - 12/7/2025, 12:46 PM
@OrgasmicPotatoe - I was generally agreeing with you that it was intentional but likely lost you with my waffle and the odd poor choice of word such as perfect over good and side issues of what others in the industry tried with the whole beauty comes in many forms stuff (which I don't entirely disagree with you on either).

They, to me, intended to target specific groups to try and dominate a corner of the market even if it resulted in not doing as well in others. They likely predicted a chance at rage bait adding to the campaign just if they specifically WANTED to create as much backlash less certain, only that they predicted it would add more to sales even if more in niche sections of the populace than it would loose any considering the dominance of Levi/Wrangler more generally with sales.
Luigi
Luigi - 12/6/2025, 9:13 AM
I feel people weren't actually offended by this. I'm in a liberal bubble and no one gives a shit. It's more profitable to lock in to a couple weirdos on Twitter and say "See? Look at all this controversy!!"
NonPlayerC
NonPlayerC - 12/6/2025, 11:15 AM
@Luigi - agree. I never once actually heard anyone was offended by this in real life. people need to stop thinking the twitter crowd actually matter
ThouBear8
ThouBear8 - 12/6/2025, 11:53 AM
@Luigi - 100%. I asked a few people in my own life what they thought about it, & they literally had no idea what I was talking about lol.

Aside from the loudest 1% online, I don't think anyone actually gave a shit about this.
TheRevelation
TheRevelation - 12/6/2025, 3:30 PM
@ThouBear8 - I asked no one...cuz I knew no one I knew cared. I finally watched the ad after first hearing about it. There's some mental gymnastics that has to be done to go from her...jeans, to where it apparently ended up.
ThouBear8
ThouBear8 - 12/6/2025, 10:31 PM
@TheRevelation - I asked purely out of curiosity, & I got the exact reaction I expected: confusion & indifference.
Malatrova15
Malatrova15 - 12/6/2025, 9:14 AM
Her los, hate Is awesome
JFerguson
JFerguson - 12/6/2025, 9:17 AM
“I’m against hate and divisiveness”

Isn’t this a stance every normal human being should have? Why are people upset again?
Bucky74
Bucky74 - 12/6/2025, 9:19 AM
@JFerguson - Because fat ugly women want to hate her and need a flimsy excuse of any kind
Deklipz
Deklipz - 12/6/2025, 9:26 AM
@JFerguson - because it took her months to actually state this.
Clintthahamster
Clintthahamster - 12/8/2025, 9:49 AM
@JFerguson @Deklipz - Also might have had something to do with her having registered as a Republican in Florida a few months before the 2024 elections.
Deklipz
Deklipz - 12/9/2025, 1:08 AM
@Clintthahamster - I didn’t actually know that but it tracks. I mean, if it takes months to state that you’re not a racist, you’re probably a racist trying to figure out how to NOR sound racist…
Deklipz
Deklipz - 12/9/2025, 1:08 AM
@Deklipz - *NOT
Feralwookiee
Feralwookiee - 12/6/2025, 9:19 AM
"She doesn't "support the views some people chose to connect to the campaign."

You mean the leftist media who creates these kind of false "controversies" in the first place? 😝
The bullshit never stops.

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MisterBones
MisterBones - 12/6/2025, 9:30 AM
Who cares? This controversy is so uninteresting at this point and so is she. Them titties do all the heavy lifting
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OmegaDaGr0dd
OmegaDaGr0dd - 12/6/2025, 9:33 AM
Being white and having no idea about the history of White supremacy or how it works must be a roller coaster ride in today's society. I'm constantly fascinated by this
Vigor
Vigor - 12/6/2025, 10:06 AM
@OmegaDaGr0dd - because American society masks it. This is why people should take the trip to places like the national museum of African American history in Washington DC

People are afraid of things that make them uncomfortable
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