MADAME WEB Star Sydney Sweeney Addresses Controversy Surrounding Recent Jeans Advert: "I'm Against Hate"

MADAME WEB Star Sydney Sweeney Addresses Controversy Surrounding Recent Jeans Advert: "I'm Against Hate"

Sydney Sweeney has weighed-in on the controversy surrounding her recent American Eagle Jeans advert, making it clear that she doesn't "support the views some people chose to connect to the campaign."

By MarkCassidy - Dec 06, 2025 08:12 AM EST
Filed Under: Madame Web

If you so much as logged on to any social media site back in July, chances are you'll be aware of the controversy surrounding Sydney Sweeney's American Eagle Jeans advert.

The Madame Web star faced intense backlash after posing for the denim brand's campaign titled, "Sydney Sweeney Has Great Jeans," when some associated the play on "genes" with white supremacy (yes, really).

Sweeney has previously been asked about the advert, but somewhat sidestepped the issue.

"I did a jean ad. I mean, the reaction definitely was a surprise, but I love jeans. All I wear are jeans. I’m literally in jeans and a T-shirt every day of my life."

Now, while promoting her latest movie The Housemaid during an interview with People.com, the Euphoria alum decided to more directly address the scrutiny she faced in an effort to clarify her stance.

"I was honestly surprised by the reaction. I did it because I love the jeans and love the brand. I don’t support the views some people chose to connect to the campaign. Many have assigned motives and labels to me that just aren’t true."

"Anyone who knows me knows that I’m always trying to bring people together," she continued. "I’m against hate and divisiveness. In the past my stance has been to never respond to negative or positive press but recently I have come to realize that my silence regarding this issue has only widened the divide, not closed it. So I hope this new year brings more focus on what connects us instead of what divides us."

Sweeney's decision to comment on the controversy won't sit well with those who feel she did the right thing by refusing to acknowledge what many viewed as, frankly, a load of nonsense in the first place, but actors do tend to be put in these "damned if they do, damned if they don't" kind of situations when it's time to promote a movie.

Sweeney made headlines more recently after Batwoman star Ruby Rose called her a "cretin" and blamed her for "ruining" boxing biopic, Christy (find out more here). 

THE HOUSEMAID is a wildly entertaining thriller starring Sydney Sweeney and Amanda Seyfried, based on the best-selling book. From director Paul Feig, the film plunges audiences into a twisted world where perfection is an illusion, and nothing is as it seems. Trying to escape her past, Millie (Sweeney) accepts a job as a live-in housemaid for the wealthy Nina (Seyfried) and Andrew Winchester (Brandon Sklenar). But what begins as a dream job quickly unravels into something far more dangerous — a sexy, seductive game of secrets, scandal, and power. Behind the Winchesters’ closed doors lies a world of shocking twists that will leave you guessing until the very end.

Lionsgate presents, in association with Media Capital Technologies, a Hidden Pictures / Pretty Dangerous Pictures production. Based on the book by Freida McFadden. Screenplay by Rebecca Sonnenshine. Directed by Paul Feig.

About The Author:
MarkCassidy
Member Since 11/9/2008
Mark Cassidy is a writer, photographer, amateur filmmaker, and Rotten Tomatoes-approved critic from Dublin, Ireland.
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harryba11zack
harryba11zack - 12/6/2025, 8:42 AM
la josh would have included instagrams links

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MarkCassidy
MarkCassidy - 12/6/2025, 8:45 AM
@harryba11zack - Haha... ok, I added her latest photos just for you.
harryba11zack
harryba11zack - 12/6/2025, 8:48 AM
@MarkCassidy - User Comment Image
ElJefe
ElJefe - 12/6/2025, 8:42 AM
I hate hate, and love love, but indifference makes me kinda meh.
mountainman
mountainman - 12/6/2025, 8:44 AM
The marxists finally got her to take part in the humiliation ritual. 100% of people who were offended by this ad or her previous interview are what is wrong with western civilization. But I’m sure her manager told her she had to toe the line and say the expected words.
HashTagSwagg
HashTagSwagg - 12/6/2025, 8:47 AM
You tell em Sweeney
OrgasmicPotatoe
OrgasmicPotatoe - 12/6/2025, 8:55 AM
The level of mental retardation necessary to go 'Nazi ! Racist !' just because a good-looking jeans-wearing lady said 'I love jeans and I look good in them' is, sadly, all too common.

Although I have to say, I'm sure the people who designed the ads knew exactly what the usual suspects would make out of it, and leaned into it. But the fault still falls on the idiots who purposefully took the bait, acting like they uncovered some hidden secret rather than the fools getting played like fiddles they actually are.
Bucky74
Bucky74 - 12/6/2025, 9:17 AM
@OrgasmicPotatoe - I think the people who came up with the marketing campaign just wanted a smoking hot actress in their Jeans commercial and used a clever play on words (and she has great jeans from her parents like any good looking people of any race and ethnic background do, so what). It’s not the fault of Sweeney or the marketing execs that the Left are lunatics who see invisible Nazi’s in their sleep. That’s victim blaming. The only way this insanity stops is by not feeding into it and standing your ground. And the biggest win is that her ad campaign saw their stock prices shoot up so the Left’s self imposed controversy helped them
Luigi
Luigi - 12/6/2025, 9:13 AM
I feel people weren't actually offended by this. I'm in a liberal bubble and no one gives a shit. It's more profitable to lock in to a couple weirdos on Twitter and say "See? Look at all this controversy!!"
Malatrova15
Malatrova15 - 12/6/2025, 9:14 AM
Her los, hate Is awesome
JFerguson
JFerguson - 12/6/2025, 9:17 AM
“I’m against hate and divisiveness”

Isn’t this a stance every normal human being should have? Why are people upset again?
Bucky74
Bucky74 - 12/6/2025, 9:19 AM
@JFerguson - Because fat ugly women want to hate her and need a flimsy excuse of any kind
Deklipz
Deklipz - 12/6/2025, 9:26 AM
@JFerguson - because it took her months to actually state this.
Feralwookiee
Feralwookiee - 12/6/2025, 9:19 AM
"She doesn't "support the views some people chose to connect to the campaign."

You mean the leftist media who creates these kind of false "controversies" in the first place? 😝
The bullshit never stops.

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MisterBones
MisterBones - 12/6/2025, 9:30 AM
Who cares? This controversy is so uninteresting at this point and so is she. Them titties do all the heavy lifting
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OmegaDaGr0dd
OmegaDaGr0dd - 12/6/2025, 9:33 AM
Being white and having no idea about the history of White supremacy or how it works must be a roller coaster ride in today's society. I'm constantly fascinated by this

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