MS. MARVEL Scores Lowest 5-Day Viewership Of Any MCU Disney+ Series So Far

MS. MARVEL Scores Lowest 5-Day Viewership Of Any MCU Disney+ Series So Far MS. MARVEL Scores Lowest 5-Day Viewership Of Any MCU Disney+ Series So Far

Despite being one of the best-reviewed Disney+ shows, Ms. Marvel doesn't seem to have been quite as big a hit with subscribers, as the latest MCU-set series scored the lowest viewership numbers yet...

By MarkCassidy - Jun 18, 2022 06:06 AM EST
Filed Under: Ms. Marvel

The first two episodes of Ms. Marvel are now streaming on Disney+, and the streamer's latest MCU-set series has been a major hit with critics, currently sitting at a near-perfect 95% on Rotten Tomatoes.

This is actually the review aggregator's highest score for any Marvel Studios show - Disney+ or otherwise - yet, but Kamala Khan's live-action debut doesn't seem to have been quite as big a hit with subscribers.

According to Samba TV's data, only 775k US households watched the premiere of Ms. Marvel over the course of its first five days on Disney+. They do point out that the episode was a hit with "Gen Z," with viewers aged 20-24 watching "at the highest rate of any MCU show, and it drew a more diverse audience with Black, Hispanic and Asian households watching at a higher rate."

For comparison's sake, here's the five-day premiere viewership for the steamer's other Marvel shows:

WandaVision: 1.6 Million

The Falcon and the Winter Soldier: 1.8 Million

Loki: 2.5 Million

Hawkeye: 1.5 Million

Moon Knight: 1.8 Million

This is a shame, as Ms. Marvel really is a highly entertaining watch with a terrific lead performance from Iman Vellani. These numbers might well improve as the series progresses, of course.

"Ms. Marvel is a new, original series that introduces Kamala Khan, a Muslim American teenager growing up in Jersey City," reads the show's updated synopsis. "An avid gamer and a voracious fan-fiction scribe, Kamala is a Super Hero mega fan with an oversized imagination—particularly when it comes to Captain Marvel. Yet Kamala feels like she doesn’t fit in at school and sometimes even at home—that is, until she gets super powers like the heroes she’s always looked up to. Life gets better with super powers, right?"

Ms. Marvel also stars Aramis Knight, Saagar Shaikh, Rish Shah, Zenobia Shroff, Mohan Kapur, Matt Lintz, Yasmeen Fletcher, Laith Nakli, Azhar Usman, Travina Springer, and Nimra Bucha.

THE MARVELS Star Iman Vellani Says She's Been Assured By Marvel Studios That Ms. Marvel Will Return
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eddyxx
eddyxx - 6/18/2022, 6:07 AM
Nb4 “go woke, go broke”
SamBival
SamBival - 6/18/2022, 2:19 PM
@eddyxx - No. So far, Ms. Marvel looks like it has a much more modest budget than the other MCU shows. It would be like calling Shazam's 366 million a flop when it only cost $100 million to make.

If how much you earn (though earning is a tough thing to monitor on a streaming service) is in line with how much you spend, than it is hard to argue "go broke", woke or not.
Tonic24k
Tonic24k - 6/18/2022, 6:09 AM
This was somewhat to be expected. Not a reflection of quality at all. Just that this character appeals to a smaller audience.

I'm really enjoying the show so far. Excited to see how they unravel the story with her ancestry in play.
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