Ms. Marvel Star Iman Vellani Explains Why It's Wrong To Say Gen Z Doesn't Care About Superhero Movies

Ms. Marvel Star Iman Vellani Explains Why It's Wrong To Say Gen Z Doesn't Care About Superhero Movies

Ms. Marvel star Iman Vellani has shared her thoughts on reports that Gen Z isn't interested in superhero movies, arguing that the best way to attract younger audiences is with compelling stories.

By JoshWilding - Jul 12, 2026 04:07 AM EST
Filed Under: Ms. Marvel
Source: League of Comics Geeks

After playing Kamala Khan in Ms. Marvel and The Marvels, Iman Vellani is now venturing into the world of comics with Chachu, a series inspired by her coming-of-age experiences in the entertainment industry.

Joined by artist Marianna Ignazzi (Exquisite Corpses) and colorist Jordie Bellaire (Absolute Wonder Woman), the series launches on August 5, and Vellani recently joined League of Comic Geeks for an AMA (Ask Me Anything) session. 

Among the questions put to the actor was how she feels about recent comments that Gen Z doesn't care about superhero movies.

That remark was shared in the trades after they began to dissect where things went wrong with Supergirl. The DCU movie was expected to attract a large female audience, but, not unlike The Marvels, it has struggled to find an audience. In fact, superhero movies as a whole aren't as hot as they were less than a decade ago, suggesting there's a disconnect with younger filmgoers.

Vellani's take echoes that of many fans, as she argued that the genre can continue to thrive, provided it finds a way to tell new and relatable stories that "[can] only be told through this genre."

"I don't agree that Gen Z has stopped caring about superheroes. Maybe they've just stopped feeling obligated to show up. Our generation has grown up with an abundance of superhero stories, so perhaps the novelty has worn off -- which is natural. The bar is higher now. We're looking for stories that feel specific and emotional -- especially in the age of AI. We want honesty from our storytellers. We want our intelligence respected."

"If anything, I think Gen Z responds incredibly well to superheroes when they're treated as people first. The themes of grief, identity, legacy, belonging -- they're timeless and will never age out. Every genre goes through cycles. Westerns did. Musicals did. Romcoms did. So the answer isn't to abandon the genre, but to find new stories that [can] only be told through THIS genre. At the end of the day, I think we just want these films to evolve and grow alongside their audience."

Despite being Marvel Television's best-reviewed Disney+ series, Ms. Marvel hasn't been renewed for a second season. The character's future is uncertain, though she is expected to appear in Avengers: Doomsday or Avengers: Secret Wars (perhaps both). However, that remains unconfirmed.

Ms. Marvel established that Kamala is a mutant, a plot point that could eventually lead to her being in the X-Men's orbit. Admitting that "the mutant stuff was really daunting for me," Vellani pointed out that, "I think we found a fair balance to accommodate her new identity without jeopardizing everything we love about this character."

She added, "We don't root for a character because they can shoot webs or make giant fists. We root for a character when we relate to their humanity. And that part was never compromised in the MCU version."

Let us know your thoughts on Vellani's insights in the comments section below.

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About The Author:
JoshWilding
Member Since 3/13/2009
A lifelong comic book fan who grew up on Spider-Man: The Animated Series in the '90s, Josh Wilding has been contributing to ComicBookMovie.com since 2009.

While he's also written for websites like Batman-News, HeyUGuys, and WhatCulture, Josh is CBM's Rotten Tomatoes-approved critic and the site's #1 contributor with nearly two decades of experience covering film and TV news (including interviews with Tom Holland, Chris Pratt, Gary Oldman, Halle Berry, Jon Bernthal, Tom Welling, and hundreds more).

Based in the UK with his wife, Josh is also an avid WWE and Formula 1 fan and writes about those passions on CBM's sister sites, TheRingReport.com and FullThrottleHQ.com. Favourite superhero? Spider-Man. Favourite pro wrestler? CM Punk. Favourite F1 driver? Max Verstappen.
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DocSpock
DocSpock - 7/12/2026, 5:10 AM

Ms Marvel had the highest MCU D+ rating.

But it had the lowest viewership by a lot. And the Marvels was the biggest flop money loser of the entire MCU.

Very few people care about this goofy character.
FireGunn
FireGunn - 7/12/2026, 6:23 AM
@DocSpock - I don't see how that's any way relevant to what she's said but it's also outdated and out of context information. The lowest viewership by far for a D+ show is Daredevil Born Again Season 2 or Wonder Man. She had the lowest viewership for the premiere as of 2022!

You're right though. Her character sucks

Bucky74
Bucky74 - 7/12/2026, 9:56 AM
@DocSpock - She seems like a nice girl and genuinely cares about the character, but Ms. Marvel ain’t happening no matter how hard Marvel tries to shove the character down people’s throats.
FireGunn
FireGunn - 7/12/2026, 6:24 AM
There is not a single thing here she said that is wrong. You can tell she truly loves this genre, like I do. We just see the fatal flaws it's making. One of them being the lack of innovation.

Reboot the MCU and DCU
LSHF
LSHF - 7/12/2026, 6:29 AM
Words of wisdom.
Gabimaru
Gabimaru - 7/12/2026, 6:54 AM
She's not wrong. Hollywood needs to be smarter with these fake-ass virtue signaling *cough* supergirl *cough* basically current pixar films from the past couple of years. if they want to bring more audience in the table. They are not dumb hollywood only thinks they are dumb.
catmandom
catmandom - 7/12/2026, 7:17 AM
Gens are NOT the problem. American Management and American Capital are worthless cowards. It is the white guy w an MBA that's the problem!!!!!!!!!!!!!
ObserverIO
ObserverIO - 7/12/2026, 7:36 AM
"We're looking for stories that feel specific and emotional -- especially in the age of AI. "

I really love this.
dragon316
dragon316 - 7/12/2026, 8:04 AM
Your not going get great new stories with comics it’s always goood vs bad gooood stop bad ruleworld universe kill hero goood wins always all it changes is characters involved bad answer say stupid lazy gen z care about comic entertainment when theme is always gooood vs bad , bad want rule world universe kill hero goood always win how many stories new stuff can you tell doing same stuff all time.,

You want new story show how hero react when someone gets abused by alcohol, raped , crooked politicians police child abuse , child trafficking there’s new stories you can do reason I stopped buying comics same crapp over and over nothing new with real world events
TDKRnry88
TDKRnry88 - 7/12/2026, 8:55 AM
@dragon316 - Then why are you here? You clearly outgrew the genre.
Spike101
Spike101 - 7/12/2026, 8:24 AM
I think the issue here is Disney/Marvel moved towards more diverse characters like Ms Marvel race and sex swapping anything and everything thinking they would expand their audience. That worked for a fleeting moment but then that new audience moved on to the next big thing leaving the hardcore fans to suffer these more diverse characters at the expense of the legacy ones they love to see on screen. This coupled with really poor writing and attention to visual detail really haven’t helped. Maybe not everyone will agree with me, and that fine. Only my opinion…
Bucky74
Bucky74 - 7/12/2026, 10:01 AM
@Spike101 - Marvel is and will always be primarily a Men/boys franchise. Sure women will go to these films with their boyfriends, husband’s kids, and in some cases girlfriends, but Disney basically marketed Barbie to men when they pushed “girl power”. The MCU and Marvel have always had awesome female characters the men loved like Rouge, Storm, Jean, Electra and others but they were not obviously invented to push any kind of agenda at all other than “cool, bad ass, or interesting character” so the fans organically took to them. What Disney is doing now is obviously not working
Spike101
Spike101 - 7/12/2026, 2:43 PM
@Bucky74 - Wise words sir. It seems they believed they didn’t need the fanbase. And yes they had plenty of great characters already, and more importantly the ratios make to female and across the races reflected their fanbase, it seems they just didn’t understand that.
Bucky74
Bucky74 - 7/12/2026, 3:04 PM
@Spike101 - Marvel and Disney have lost the plot. They were successful by sticking close to what was popular in the comics early on, not by yelling the fans who they should like. So any great characters who are organically diverse (an awesome Blade film should have been a ground ball), yet they have to try and push an agenda so hard with characters no cares about or will and shaft their most popular heroes by sidelining or replacing them. Who makes these brilliant decisions?
Spike101
Spike101 - 7/12/2026, 5:51 PM
@Bucky74 - I definitely agree that they should have stuck closely to the earlier comics. Hank Pym being a classic example of where they really messed up.
Bucky74
Bucky74 - 7/12/2026, 6:33 PM
@Spike101 - I think he and Janet were in the original drafts. Yep, these films definitely work best when they remain close together source material
DarthOmega
DarthOmega - 7/12/2026, 8:37 AM
Smart young lady. If Gen Z is feeling Superhero fatigue it's the fault of the studios. Not the genre itself.

In the early 2000s when these movies really started going, they showed respect for the characters for the most part. Yes we had some stinkers, but overall you can tell there was a genuine love there. Audiences felt it too. You couldn't just put a pair of tights on screen and expect audiences to go crazy.

But they got lazy. These movies started to print money and Hollywood did what Hollywood does. Milk the ever loving shit out of it. Gen Z had to watch a promising genre with decades of character development get turned into an assembly line of mediocre slop.

Characters became avatars for a one sided message. Quips became a stand in for good dialogue. Needle drops became a stand in for a decent score/original soundtrack. Trendy directors and directors for hire became a stand in for a passionate leader at the helm with a vision.

I'm hoping we can right the ship. I'm hoping this new phase can turn things around. I'm always optimistic. But right now I'm shifting my attention to the indie world. Lots of promise there.
Matchesz
Matchesz - 7/12/2026, 10:11 AM
Gen Z only cares if theres a black chick and gay guy in everything. Brianwashed generation
XRayCat
XRayCat - 7/12/2026, 4:08 PM
@Matchesz - Completely brainwashed. They'll eat Tide Pods, parrot whatever nonsense they picked up on social media, and repeat it with absolute certainty without doing any research. At that point, what else would you expect?
FireGunn
FireGunn - 7/12/2026, 8:49 PM
@Matchesz - Why make up something in your head to get mad at? Obsession is Gen Z's favorite recent film and has neither of those
FireGunn
FireGunn - 7/12/2026, 8:50 PM
@XRayCat - And you boomers get scammed by the most obvious of scam calls and fall for the dumbest shit you see on X and Facebook
Matchesz
Matchesz - 7/12/2026, 9:28 PM
@FireGunn - not mad but didnt make it up either. The main actor in Obsession is a open gay man lol
FireGunn
FireGunn - 7/13/2026, 3:13 AM
@Matchesz - Ok? What's wrong with that? Is he gay in the movie?
Matchesz
Matchesz - 7/13/2026, 10:39 AM
@FireGunn - just pointing out how predictable the simulation has become
FireGunn
FireGunn - 7/13/2026, 11:53 AM
@Matchesz - I'm 100% certain that the vast majority of people who watched the film had no idea he was gay
MrDandy
MrDandy - 7/12/2026, 10:37 AM
Still like her a lot as Ms Marvel and hope that she will stick around and be given some actually decent material.
Fogs
Fogs - 7/12/2026, 11:25 AM
Holy shit, I agree with every single one of her words here. She gets it.

Too bad she had such lousy material to work with, cause she was adorable in her series (unlike Kate Bishop, I found her insufferable).

bobevanz
bobevanz - 7/12/2026, 11:31 AM
Gen Z is pretty hip to the cause. They're big on physical media, and they seemingly go out of their way to watch older movies in theaters. I wish I had that opportunity 20 years ago. They also didn't grow up with the MCU from the beginning. And for a lot of people it's definitely seen as homework. The younger generations are needed to keep the business alive. Backrooms and Obsession proved that to be so. [frick] streaming gang and [frick] anyone named Lindsey lmao
TheVisionary25
TheVisionary25 - 7/12/2026, 2:21 PM
God , she’s got such a good head on her shoulders…

She’s right in that everything has cycles but nothing ever goes away completely so right now , it seems like horror might be the go to genre for some but that doesn’t mean superheroes can’t come back on top sometime in the future.

Feige , just hire her as a consultant for this universe too!!.
XRayCat
XRayCat - 7/12/2026, 4:06 PM
I really dug Ms. Marvel, and I’ve always seen Iman Vellani as a genuine comic book fan who truly loves the source material. It’s a shame she hasn’t found more success in the MCU.
Lokiwasright
Lokiwasright - 7/12/2026, 4:56 PM
Hollyweird isn't giving them films to care about.

90s and 80s have so many classics that were a stepping stone.

Current gen don't have any original classics. Thus they have nothing to care about like us 90 kids who grew up with comics, video games shows and to see them. Become films is amazing.
CreateNowSlpL8r
CreateNowSlpL8r - 7/12/2026, 10:41 PM
The other thing is Gen Z was being brought to these movies by their parents who wouldnt miss an outing so they could keep up with the story. Gen Z is older now. My own kids will come if I beg them enough but the story concluded for Endgame with them. None of the new characters except Spider-man kept their interest. I dont even think they know a new Avengers is coming out this year.

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