AVENGERS: ENDGAME Beating AVATAR At The Box Office Gave James Cameron "A Lot Of Hope"

AVENGERS: ENDGAME Beating AVATAR At The Box Office Gave James Cameron "A Lot Of Hope"

Avatar director James Cameron talks about Avengers: Endgame beating his movie's worldwide box office record, and explains why that development has given him "a lot of hope" for the upcoming sequels...

By JoshWilding - Sep 12, 2019 02:09 AM EST
Filed Under: Avengers: Endgame
Source: Deadline
We weren't sure it was going to happen, but Avengers: Endgame did eventually beat Avatar at the worldwide box office. While you might think that director James Cameron would be disappointed seeing his movie lose that crown, it turns out that he had an entirely different reaction. 

"It gives me a lot of hope," he explains. "Avengers: Endgame is demonstrable proof that people will still go to movie theaters. The thing that scared me most about making Avatar 2 and Avatar 3 was that the market might have shifted so much that it simply was no longer possible to get people that excited about going and sitting in a dark room with a bunch of strangers to watch something."

Things certainly have changed since Avatar arrived back in 2009; for starters, moviegoers are no longer as interested in 3D movies and that alone could hurt Cameron's sequels regardless of how well they use the technology. Right now, two Avatar sequels have been dated for 2021 and 2023, and while two more are dated for 2024 and 2027, they only happen if those first two succeed. 

"Will Avatar 2 and 3 be able to create that kind of success in the zeitgeist? Who knows. We’re trying. Maybe we do, maybe we don’t, but the point is, it’s still possible," Cameron ponders. "I’m happy to see it, as opposed to an alternate scenario where, with the rapid availability, custom-designed experience that everybody can create for themselves with streaming services and all the different platforms, that [theatrical potential] might not have existed anymore."
 
It seems highly unlikely that either of the upcoming Avatar movies will take down Avengers: Endgame at the box office, especially as most people have acknowledged that the first one really wasn't that great beyond the 3D effects in the decade that's passed since it first arrived in theaters. 

What do you guys think? 

Hit the "View List" button to check out some awesome
behind the scenes photos from Avengers: Endgame!

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This moment is bound to go down in history as being pretty momentous as it's the first time our new Captain America wielded his shield. As you can see, the rebuilt version has been redesigned. 
 
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As you'll see by watching the featurettes on the digital release of Avengers: Endgame, when Cap is swinging Mjolnir in the movie, there's actually no hammer on the end of the weapon's handle!
 
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This behind the scenes shot puts the spotlight on Robert Downey Jr. as he takes advice from the Russo Brothers for what was a pretty momentous moment as he recorded a farewell message.
 
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The diner scene was added in reshoots when the filmmakers decided to scrap Bruce Banner's transformation into Smart Hulk in Avengers: Infinity War. Here, we get to see how that was set-up.
 
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This costume didn't last particularly long, as it was only used in Captain Marvel's post-credits scene and Avengers: Endgame's opening sequence with Iron Man and Thanos on Titan II. 
 
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This was hard to see unless you watched an IMAX version of Endgame, but when Carol Danvers was hanging around the Avengers Compound, she actually had the suit on beneath that tank top.
 
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When the final battle was being shot, Carol Danvers may have had shorter hair, but she was decked out in her original suit. Those tracking marks were there to change it in post-production, though.
 
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The cast stops for a brief moment of levity on the movie's set. It's amazing to see the changes these characters go through in the post-production stage (Iron Man and Spider-Man, for example). 
 
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Marvel Studios' own Trinity assembles here and, as you can see, Robert Downey Jr. isn't even decked out in his armour! Thor, meanwhile, has yet to undergo his Viking-like transformation.
 
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A-Force assembles! These female heroes coming together was a great moment and one that definitely would have inspired a lot of people out there regardless of what gender they happen to be.
 
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Marvel Studios clearly didn't want the paparazzi getting any shots of these characters, hence why massive green screens have been constructed. These shots definitely would have got fans talking!
 
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Who said Brie Larson never smiles, eh? (well, trolls mostly). In this image, we see the Oscar-winning actress holding the Stark Gauntlet as she races through the battlefield.
 
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Marvel Studios clearly didn't ever plan on making practical versions of the Team Suits, which is why the heroes are decked out in their regular outfits for the costumes to then be added down the line. 
 
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Gwyneth Paltrow finally got the chance to suit up in Avengers: Endgame, but just like Robert Downey Jr., she only had to wear the top half of the armour as the rest was added with visual effects.
 
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A-Force runs into action here, and what an awesome sight it makes for. Fans are hopeful that an all-female team could assemble down the line, but nothing has been confirmed yet.
 
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The women of A-Force come together to celebrate finishing their scenes. For these stars, it must have been quite an occasion and things really are changing for female superheroes on screen. 
 
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What a transformation for the God of Thunder! He was completely unrecognisable by the time we caught up with him after that five year time-jump and clearly in a deep stage of depression. 
 
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And now we know how the hunky Chris Hemsworth was transformed into the "Bro" version of Thor. That suit can't have been light, but it's shocking how realistic it looks on the Aussie actor. 
 
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Hawkeye's transformation into Ronin will be explored in his solo series on Disney+, and this stunning behind the scenes shot from his reunion with Black Widow serves as a pretty nice teaser. 
 
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This is clearly from a costume test as Chris Hemsworth's God of Thunder sits back in his new attire and a rather snazzy pair of Crocs. Who could have guessed we'd ever see this on the big screen? 
 
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Some have accused Marvel Studios of using Bro Thor solely for comedic purposes, but his story arc was a lot of fun and his transformation into this version of the God of Thunder was definitely awesome. 
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Imfunnyhow
Imfunnyhow - 9/12/2019, 2:55 AM
The Avatar 3D theater flick still is the most visually stunning film I have ever seen hands down. Say what you will about plot and story. I saw it 4 times in the theater and was floored each time.
jj2112
jj2112 - 9/12/2019, 4:43 AM
@Imfunnyhow - For me it was Tron. But I'm sure most of you weren't even born yet. I saw Avatar in 3D and was unimpressed.
dragon316
dragon316 - 9/12/2019, 5:49 AM
@Imfunnyhow - @Imfunnyhow - saw avatar in 3D unimpressed 3D effects where blurry transformers did 3D better and plot story I wouldn’t care know day I see movie but pick everything as non paid movie critic is day I stop watching movies all together movies tv shows video games are made for fun not to be made average people watching something to relax and do more work.

Who goes on vacation think about work while time it’s same as nit pick movie
bkmeijer2
bkmeijer2 - 9/12/2019, 2:57 AM
I think 2 and 3 together will make about 2.8 million at the BO. For a single movie to be so successfull, it has to have a pretty good gimmick to get people to sit in that dark room
Origame
Origame - 9/12/2019, 3:54 AM
@MalseMarcel considering the tech for this film has been worked on for 10 years, im pretty sure its gonna have that gimmick
AFriendFromWork
AFriendFromWork - 9/12/2019, 3:59 AM
No chance mate...
Kumkani
Kumkani - 9/12/2019, 4:09 AM
Haha he was afraid people had lost interest in his Avatar movies.
dragon316
dragon316 - 9/12/2019, 5:57 AM
I have no interest in avatar beautiful and colorful yeah it was but can only watch movie one time no more than that movie reminds me of pochohantis villains winter chase Indians away for there land with avatar it’s with humans vs giant blue elf aliens
nibs
nibs - 9/12/2019, 6:19 AM
what a waste of money
MrDandy
MrDandy - 9/12/2019, 7:32 AM
Thought Avatar was just okay when I first saw it. A regurgitated story supported by fantastic effects. I still hold that opinion, but I don't hold much hope for the sequels, at least in terms of recapturing the BO of the original. It was a weird lightning in a bottle moment that skyrocketed the first film, a combination of intrigue in the technology that drove everyone to see it in 3D and a holiday season devoid of alternatives. The sequels could be good, even better than the original (this is Cameron, king of the sequel we're talking about here), but I will even bet it won't break 2 billion.
Spock0Clock
Spock0Clock - 9/12/2019, 9:49 AM
Yeah, he's kind of an asshole, but I just wish Cameron would put his very obvious technical talents toward projects with more to say on emotional or intellectual themes. Even when they're good movies overall, the ones I've seen tend to be kind of shallow.
Spock0Clock
Spock0Clock - 9/12/2019, 9:57 AM
I said "kind of", but I'm remembering now the stories about the Abyss, and "kind of" is probably way way too charitable. He seems more like a raging asshole.
Antoin
Antoin - 9/12/2019, 11:55 PM
Avatar was a movie. It was a long movie. The 3D was good. I only saw it once in theatres and have not seen it since. I really do not have an appetite for more.
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