My opinion on why we have not heard any TDKR news lately, and a Box Office Prediction

My opinion on why we have not heard any TDKR news lately, and a Box Office Prediction

In the last few weeks, it would seem that Warner Bros. has taken a break from marketing their biggest outing for this year ; The final installment to Chris Nolan's Batman flicks. Is this shear arrogance or strategy?

Editorial Opinion
By Emjeed - Mar 06, 2012 07:03 PM EST
Filed Under: Batman

I have noticed that since the theatrical trailer for "The Dark Knight Rises" was released, it will seem that all marketing efforts besides merchandising, have come to a halt. Is this because WB/DC is so arrogant, they believe the movie will sell itself? Or is it an intuitive strategy in light of tough competition for the summer box office from rival company, Marvel Studios?

I personally think that its the latter. I think that WB/DC will restart their campaigns a few weeks before the release of "Marvel's The Avengers" (Avengers Assemble in the UK) or a few weeks right after that movie has been released. This strategy Leaves "The Dark Knight Rises" about a month of marketing with the movie being the only and Most Anticipated movie between late May and July 20. By this time "The Avengers" would have been released and all the excitement for it would have calmed down. "The Dark Knight Rises" already has a following of its own (A following that will make up some of the Audience for "The Avengers"), being an established franchise. At this point, the only competition in its genre that it will have will be the critics tv spots for "The Avengers" which no doubt will be a good movie, but it's being released earlier than "The Dark Knight Rises" gives the latter the advantage. Tv spots will take care of the undecided by this point.

In my Opinion, Though "The Avengers" will make a lot of money on opening weekend, "The Dark Knight Rises" will steal the summer simply based on it being a highly praised Franchise. Much Like the Harry Potter series or the Pirates of the Caribbean series, Nolan's bat flicks have garnered something of a religious following. We have the so called "Nolanites" in place already. Then there are die hard Batman fans, Then there are fans of Christian Bale's Batman (notice the difference) then the general public. The way I see it, The final installment of the Bat franchise is headed for what will most likely be their biggest opening and will gross almost certainly more than their last outing.



So.. what do YOU think? These are all MY PERSONAL opinions of which I'm sure many will disagree. Sound off your thoughts at the usual place
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Coloso
Coloso - 3/6/2012, 9:58 PM
^^^Lol, burn!
Emjeed
Emjeed - 3/7/2012, 3:30 AM
@yossarian you cite a valid point!
Emjeed
Emjeed - 3/7/2012, 3:38 AM
Oh.. A friend of mine who is better versed atom American culture just alerted me to the fact that you might have meant that offensively.. Luckily I still don't see it so I guess that's that. On a side note, the films greatness actually does not play into my theory as much as it having its own following . Personally I think it would be good, but that's just a personal opinion. What it has going for it is the name it has established. The lasts pirates movie was a hack yet it made buttloads of money cos it's a pirates movie. Avengers will become like that after the first one has created a massive fanbase. And that is going to happen. But for this year. TDKR takes the cake
Emjeed
Emjeed - 3/7/2012, 3:39 AM
Better versed in ***
jessepostal
jessepostal - 3/7/2012, 5:37 AM
No, it's because the movie still has over four months to go. It seems like we talk about this with every movie on here.Alot of people get worried so far in advance but why would they throw millions of dollars in advertising away when the movie is that far away. A lot happens in four months and to the general public batman isn't their biggest concern
jbak368
jbak368 - 3/7/2012, 8:08 AM
The marketing plan for TKDR is pretty much following the same schedule the TDK one did, just without all the viral marketing, which only the hardcore fanbase knew about anyway. TDK did get a lot of publicity in January when Ledger died, but that's not marketing.
batfan175
batfan175 - 3/7/2012, 8:11 AM
i think they adopt the strategy they would've adopted for TDK and there would not have been too much promotion if heath ledger hadn't died. I think what may well happen is that it's going to make a lot of money based on TDK and Inception's success and it may well be the biggest box office draw of the summer because of the director's reputation, the lack of any serious competitor and the quality of the actors involved. the reason the Avengers comes out in May instead of July is because they're afraid that TDKR will eclipse them if they directly compete against the critical acclaim and the fanbase of TDK. the Avengers is also owned by Disney and they promote EVERYTHING they own to the maximum, which makes the DKR promotion seem like nothing but that's just Disney doing their usual thing.
TheYesGuy
TheYesGuy - 3/7/2012, 8:34 AM
Heath Ledger's Death has not only benefited TDK but also TDKR.. Because people are talkin bout Heath Even after 3 odd yrs after his death.. He's Raised the bar.. And ppl will come in to see them fulfilled..
hatrick3
hatrick3 - 3/7/2012, 9:27 AM
In the US, The Amazing Spiderman will release on 7/3/2012. After Avengers but prior to TDKR on 7/20/2012. Doesn't that screw up your whole theory?
batfan175
batfan175 - 3/7/2012, 11:47 AM
@hatrick3: I don't expect that to be a big competitor, sorry. It might be good but the teaser left a bitter taste in my mouth and the trailer looked nice but it wasn't THAT amazing.
leftcoastpunk
leftcoastpunk - 3/7/2012, 1:16 PM
Alot of people are forgetting that TDKR comes out nearly three months after Avengers. Ads right now would just be white noise and forgoten by the end of july and wouldn't be money well spent, which is the main goal, to make money, not so much the bragging rights of who made more.
antonio
antonio - 3/7/2012, 1:38 PM
Things will hopefully start picking up. TDK news was rather scarce around this time as well. April the viral will start to kick things into high gear.
leftcoastpunk
leftcoastpunk - 3/7/2012, 1:43 PM
IM53, thanks! I for one can only get overly excited and geeked out for one big movie at a time. There's going to be plenty of time to be impatient about TDKR after the Avengers high has worn off. Personally, more stoked for Avengers, but no way am i going to miss batman either.
leftcoastpunk
leftcoastpunk - 3/7/2012, 3:20 PM
Ironman53...Im with you on that! Im more of a marvel guy myself as well, but it's funny the "war" that goes on between the two "sides", these are two completly diffent movies and are heavily anticipated for two different reasons I believe. Avengers in a way is the start of something new and cool, and a flashy, more action based comic book movie. Where as TDKR is the conclusion to a highly successful franchise, and is more of a crime drama staring a couple comic book characters.
PeterParker1991
PeterParker1991 - 3/7/2012, 4:34 PM
Strategy. That's what this is. While Avengers keeps giving more and more away, TDKR is keeping silent so everyone will learn to... SWEAR TO ME!!!!!!
Emjeed
Emjeed - 3/7/2012, 11:34 PM
@PeterParker1991 I agree with you!

@NOLANITE Totally agree with your theory!

@Everyone Else. If you have seen my posts on the Avengers articles you will realize I am not a perpetrator of these so called Marvel VS DC wars. I am excited for both films.. I just think that One (The Avengers) has a disadvantage of being the first of its kind, while the other (TDKR) Has an advantage of having a great reputation left by its predecessor. No doubt the Avengers will get there in their sequel. But this summer, The Bat takes it... According to me that is..
Fuckyoutrolls
Fuckyoutrolls - 3/8/2012, 5:50 AM
So Incredible Hulk does 250million, Captain America close to 400million, Iron man 550-700 depending on which source, Thor just shy of 500Million...Yeah the avengers will make Just 250-Million. Well worked out Nolanite.

Notice you cannot get a "DC-ite" because aside from the first Superman film only Batman has made them any money or garnered any acclaim. Nolan doesn't even try to re-create characters from the comics , he just makes his own to fit in his own world.

Marvel have managed to make independant films of independant characters who SHARE the same Universe. They are now putting them in ONE film. Unheard of, un-paralleled and simply immense. Where all the characters are pretty much lifted straight off the comic book - a few costume changes perhaps.

Comic-books aren't meant to be an embarassment - yet we have Nolan pretty much dismissing them - hence we now have a Hispanic 7ft Bane with Hulk like strength being changed to a 5ft British Midget with a throat problem. If it wasn't for a fantastic ensemble cast, both of Nolans films would be terrible. Begins is definitely bad except for Liam Neeson. But I love Batman so watched it.

I got caught up in hype and have said on this site, TDK is the best CBM ever...then I tried watching that fi. lm again and realised it drags in and actually left me bored and annoyed at a terrible plot , I mean this whole business of "Hero gotham deserves but doesn't need right now", Batman taking the Rap for a few cop murders and Dents murder when they could've just said Joker did it...coz there was only three witnesses that it was Dent. Christian Bale is a terrible Batman (surely this is a universal feeling). Keaton totally nailed the part.

How about we as the CBM-community support the business of making these movies instead of this tribalism of Nolan vs Marvel or whatever, I went to see Green Lantern just hoping that my ticket price would at least mingle in with a few thousand others to try to indicate to movie studios that the CBM's arent a flash in the pan, but a legitimate genre, not confined to just the more famous characters.

Some people have to realise that studios will drop these movies if they see a dip in others. If say Ironman 3 falters, no matter how good Superman is, theyll restrict the money for a sequel and we will get a poorer movie as a result, they might decide its too risky to go with superman 2 and that it was just the right time for a movie but now it's too risky for a superhero movie..

Emjeed
Emjeed - 3/8/2012, 8:28 AM
@ZiDean I tend to agree with your point that we all need to support all CMBs . Like i said, I'm excited for both. I may miss The Avengers on opening day only because i have field training between April 16th and June 3rd.. But if i not i would totally be in there . I think that the more CMBs succeed, the more of them we will see. I strongly Believe the Avengers will make enough money (or even more then enough) to warrant a sequel. I have no doubt about that. My article's point was to put across that Despite this fact, TDKR will still make more money than Avengers. This was a response to a lot of people saying on comments that TDKR will flop and not make much money. But they gotta realize that this movie has a serious following. The other day I was talking to my Lieutenant and i told him i was so excited because i had just seen the trailer for the Avengers. I had to spend the rest of the Afternoon explain how it is that Thor and the rest are in the same movie as Ironman. Then when i was done all he said was "Cool, have you seen the trailer for Batman 3?" I have had similar discussions with a lot of people. Which is why I think The Avengers will Catch on after this release and become a Phenomenon by the time the sequel comes out.
Emjeed
Emjeed - 3/8/2012, 8:29 AM
@Nolanite That would be just plain cold on WB/WC's part.. lol
Fuckyoutrolls
Fuckyoutrolls - 3/9/2012, 5:54 AM
I see what your doing now Nolanite, your probably an Uber-marvel fan trying to make yourself so ridiculous that people can point to you in arguments and say "Nolanites are trolls, look at the dude whos called himself Nolanite" - and then the cycle repeats instead of just supporting CBM's.
Mystery Men? - think that comment alone proves your a trolling fool.

May the 4th is an absolutely prime date in the calendar for blockbuster films. Lets not forget also, The Avengers trailer is the most downloaded trailer, beating TDKR. Soooooo, stating obvious is something you shouldnt do since you have missed the obvious by a long way. Especially with your estimates on how much it wil make.

I doubt however, that Inception is going to make people go and see Batman. I think people go to see Batman because its part of the culture and has been since the camp 60s show. The only reason filming hasn't been continuous is through Batman and Robin - it put people off. Not coz the acting was bad, but because the story was shit and characters didnt have any - character.

I can't recall ever watching Buffy and now that Joss Whedon is the avengers director, im still not going to watch Buffy. I don't watch James Bond because Sam Mendes is the director, I watch it coz it's James Bond. I think most people are like that. I mean really do you think most people watched Avatar because Jim cameron directed it or because it was something never done before? So please since you are a Nolanite, leave other franchises alone and keep your version of "the obvious" to yourself. Thanks.

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