THE MARVELS Star Iman Vellani Believes Marvel Studios Needs To Make "The Audience Care About Their Characters"

THE MARVELS Star Iman Vellani Believes Marvel Studios Needs To Make "The Audience Care About Their Characters"

The Marvels star Iman Vellani was asked what she believes Marvel Studios needs to do to reignite Avengers: Endgame levels of hype in the fanbase, and the actress feels it's all about the characters...

By MarkCassidy - Nov 28, 2023 08:11 AM EST
Filed Under: The Marvels

After a disastrous debut, The Marvels could well finish its theatrical run as the lowest-grossing MCU movie of all time - and it's not the first Marvel Studios movie to underperform over the past couple of years.

The reasons why can be debated back and forth all day, but even the staunchest MCU defender would have to admit that general audiences simply don't seem to be as invested in this franchise as they once were, and interest has dipped significantly since The Infinity Saga gave way to the current Multiverse Saga.

Can Marvel do anything to reignite those Avengers: Endgame levels of hype as we build towards the next big MCU event, The Kang Dynasty?

The Marvels star Iman Vellani (Kamala Khan) was asked this very question during an interview with The Direct, and she believes the studio needs to put more emphasis on developing characters that fans genuinely care about.

“I don't know. I don't know if it's about just getting bigger and bigger and bigger. Because then, like, what's left? You know, I think it's just about making the audience care about their characters. And I think they've established so many wonderful characters in the last phase of the MCU that it would be nice to see them all again and see them team up.”

Vellani has previously commented on the Captain Marvel sequel's disappointing box office performance, and once again points out that, as a fan, "commercial success honestly doesn't determine the enjoyment of a film for me."

“But yeah, I mean, I'm speaking as a fan, like I'm still there every Thursday night. All the Thursday night openings of these movies... they're just like a source of happiness for me. And the commercial success honestly doesn't determine the enjoyment of a film for me. I judge a movie by the feeling it left me with. And yeah, I do want to leave a movie feeling a little lighter and a little happier, and I hope the audience does, too.”

It remains to be seen if Marvel can turn things around, but we'd be very surprised if Kevin Feige wasn't planning to make some big changes going forward.

"In Marvel Studios’ The Marvels, Carol Danvers aka Captain Marvel has reclaimed her identity from the tyrannical Kree and taken revenge on the Supreme Intelligence. But unintended consequences see Carol shouldering the burden of a destabilized universe. When her duties send her to an anomalous wormhole linked to a Kree revolutionary, her powers become entangled with that of Jersey City super-fan Kamala Khan, aka Ms. Marvel, and Carol’s estranged niece, now S.A.B.E.R. astronaut Captain Monica Rambeau. Together, this unlikely trio must team up and learn to work in concert to save the universe as The Marvels.”

The film also stars Zawe Ashton and Park Seo-joon. Nia DaCosta directs, and Kevin Feige is the producer. Louis D’Esposito, Victoria Alonso, Mary Livanos and Matthew Jenkins serve as executive producers. The screenplay is by Megan McDonnell, Nia DaCosta, Elissa Karasik and Zeb Wells.

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GhostDog
GhostDog - 11/28/2023, 8:03 AM
Feige, she doing your job for you
lvcl
lvcl - 11/28/2023, 8:11 AM
@GhostDog -

Certainly the marvels are not those characters that people want in movies or TV series.
Gabimaru
Gabimaru - 11/28/2023, 9:04 AM
@GhostDog - for what it's worth. she was the best thing that happened in the Marvels alongside with hailee i mean come on.

Goldboink
Goldboink - 11/28/2023, 9:23 AM
@GhostDog -
The kid knows what she's talking about. The success of the Thanos saga and the first three phases is that you cared about the characters. Heck, Thanos had a point and you kind of cared about him. The prob with most of the D+ stuff that sucks is that you don't give even a tiny shit about the characters. MoM succeeded because you cared about those characters. Same with Chang Chi. Eternals not so much. Same with AntMan Kang shit.
GhostDog
GhostDog - 11/28/2023, 9:23 AM
@Gabimaru - with her fine ass
supermanrex
supermanrex - 11/28/2023, 9:32 AM
@GhostDog - Feige, biggest problem is he is not engaging the fans. the ultra secrecy is hurting the product now more than hyping it like the early phases. now he has to be out front like gunn is now and address some of the bullshit that if left unchecked takes a life on its own and there's not recovery from that. IE if pascal is actually not getting the role of Mr. Fantastic a simple Gunn like "wrong" will quell the rumors and head off disappointment when they pivot away from expectations and rumors that are out of control. he only surfaces for promotional duty of the projects. by then its too late to recover from the damage that runs rampant trying to fill the void of the MCU CIA like silence.
Vigor
Vigor - 11/28/2023, 11:15 AM
@Gabimaru - I want to take her out to a nice, sushi restaurant, in turks n Caicos. She's that kind of girl and deserves it
dragon316
dragon316 - 11/28/2023, 12:25 PM
@supermanrex - not entirely true they where fine with secrets until after avengers end game then there started pushing rushing as I said they will eventually make crap someday was waiting be prove be wrong no matter how bad they make things slap marvel logo on it it’s promise success didn’t happen it’s good happen to them wake up call for them now there making same stuff dc did half good half bad birds of prey was only dc movie I didn’t like had nothing do with costumes all I like in birds of prey was violence
KennKathleen
KennKathleen - 11/28/2023, 12:43 PM
@Gabimaru - saying the best thing about a terrible thing is a waste of optimism.

For instance: the coolest area in a fire will still burn.

... The shallower part of the ocean can still drown.

To all phase fem backers:

I vow to take no part in the pussificaton of MARVEL. If Kathleen & Kevin want to see female superheros take prescedence over the financially popular male heroes- go make that shit with an original brand.

Please allow us to ignore you without waiting on something important to happen to heroes that actually matter.
Gabimaru
Gabimaru - 11/28/2023, 1:03 PM
@KennKathleen - Hey I'm with you on that. I love everything about the OG they're all badass. but at the same time very human too, and it's why i became a fan. but i also do love me some female characters too. it's the current holywood trend about female empowering and inclusivity BS is what made me jump off the ship. but i am still hoping for them to right this ship.
GhostDog
GhostDog - 11/28/2023, 1:04 PM
@supermanrex - not a word is wrong here
MrKayDeeBee
MrKayDeeBee - 11/29/2023, 2:18 AM
@GhostDog - AGREED!!! It's crazy that's not mentioned enough, lol
J0HNS0N
J0HNS0N - 11/28/2023, 8:04 AM
This girl always seems to know what's up.
supermanrex
supermanrex - 11/28/2023, 9:34 AM
@J0HNS0N - which is awesome and she should be more popular than Downey honestly cause she ACTUALLY lives that geek life like us. but her show wasnt supported and her character gets shit from the usual suspects. i dont get it.
J0HNS0N
J0HNS0N - 11/28/2023, 10:10 AM
@supermanrex - I feel like a Tony Stark that is a geek would be wrong haha. Fits perfectly for her character.
Spidey91
Spidey91 - 11/28/2023, 10:23 AM
@J0HNS0N - shhh, she's our inside agent.
supermanrex
supermanrex - 11/28/2023, 11:34 AM
@Spidey91 - exactly. she is in there and actually has Kevin Feige's ear whispering the cries from fans into the powers that be attention. she gets it and still loves the community even though she is getting trounced by haters for whatever incel reason. we need to band together and support and protect this gem. she may be the only way we get some of these comment section rants into reality. i love that she loves the material despite what popular opinions and trends tell you you should do. that's a true fun fan right there.
TheRationalNerd
TheRationalNerd - 11/28/2023, 8:05 AM
She's actually right and seems to be a fan of the MCU. I'm sure some people will disect this in a negative manner, but she's really coming from a heartfelt place here according to how it reads.
Izaizaiza
Izaizaiza - 11/28/2023, 8:06 AM
"I don't know if it's about just getting bigger and bigger and bigger. Because then, like, what's left? You know, I think it's just about making the audience care about their characters."

This kid gets it! She really just cleverly critique the main problem with The Marvels. I think audiences that saw her TV show fell in love with her character and her family. Then they were wasted as throw away humor in a huge budget empty, forgettable VFX film.
McMurdo
McMurdo - 11/28/2023, 8:54 AM
@Izaizaiza - I think audiences didn't care.


https://thedirect.com/article/ms-marvel-viewership-mcu-disney-shows
Izaizaiza
Izaizaiza - 11/28/2023, 9:13 AM
@McMurdo - That article kind of backs up my original statement. I didn't say that it made the masses tune in, I said most of those who watched it fell in love with the character and her family.

Of course, I have no way of proving that. Review bombing makes audience score is notoriously unreliable. The MCU's Target audience, in my opinion, has been young and middle-aged men. Many of them are simply not interested in a story focusing on a teenage girl. Add to that whatever role islamophobia/anti-muslim hate plays, and it's not surprising that the audience score is low... Even though it's one of the best things Marvel has done.
Goldboink
Goldboink - 11/28/2023, 9:26 AM
@Izaizaiza -
I can tell you that I did love her and her family dynamic. I never finished the show because the plot and antagonists sucked. She was also the bright spot in Marvels and her family, even as comic relief, was also one of the better elements.
Izaizaiza
Izaizaiza - 11/28/2023, 10:09 AM
@Goldboink - I enjoyed the historic aspects of the plot, but I agree, it really did fall apart at the end and the antagonists were forgettable
Goldboink
Goldboink - 11/28/2023, 10:49 AM
@Izaizaiza - So you really need both good plot, good story and characters you care about.
Izaizaiza
Izaizaiza - 11/28/2023, 11:03 AM
@Goldboink - Yeah. The strengths were the actors, family dynamic and the historical aspects, IMO. The rest of the script was weak, and I still don't like the power swap. I realize that they wanted light powers for the Marvels, but at this point it hardly seems worth it.
McMurdo
McMurdo - 11/28/2023, 1:54 PM
@Izaizaiza - the numbers are the indicator. The Marvels only cements this.
Elle79
Elle79 - 11/28/2023, 1:58 PM
@Izaizaiza - Lol, uh-huh. I'm sure it has nothing to do with the low quality of the show.

It wasn't "Islamophobia" that caused people not to finish series, bud. I know your kind just has to put that out there to show how noble you want to look, but you're just making things up now.
Izaizaiza
Izaizaiza - 11/28/2023, 3:20 PM
@Elle79 - You are a lost, sad little shell of a man. You can't even debate your points. Unless you're actually trying to say that islamophobia doesn't exist, a story about a teenage girl is right up the alley of the MCU target audience, or that review bombing isn't a thing.

There are certainly aspects of the show to be criticized, as myself and others have done here... But I don't think anybody could seriously say that Ms Marvel was "low quality". Too much of it was objectively good.

You know, I find that I have respectful conversations, even when debating with almost everybody on here... Except you. You're the only person I've seen incapable of making a cohesive point, or respectfully responding in a disagreement. Put short, you're a [frick]ing idiot.
Elle79
Elle79 - 11/28/2023, 3:58 PM
@Izaizaiza - Well, since I'm not a man, I can't take your little temper tantrum seriously.

And no, the show was not "objectively good". But sure, go ahead and pretend that all of the valid criticisms of the show and its horrible viewership was due to "bigotry" and "review-bombing". That's the only answer you people ever have for anything. It's tired, and no one is buying it anymore.
Izaizaiza
Izaizaiza - 11/28/2023, 4:53 PM
@Elle79 - You're [frick]ing dumb. I mean, extraordinarily stupid.
Elle79
Elle79 - 11/29/2023, 1:29 PM
@Izaizaiza - keep self-hating. It’s what your type is good at.
Izaizaiza
Izaizaiza - 11/29/2023, 3:01 PM
@Elle79 - Haha! What? 😂
Elle79
Elle79 - 11/29/2023, 5:26 PM
@Izaizaiza - Liberal beta males have serious issues with self-hatred.
Izaizaiza
Izaizaiza - 11/29/2023, 6:31 PM
@Elle79 - Dude, making some assumptions about me, while using terms that make you extra stupid. Beta?! 🙄
kg8817
kg8817 - 11/28/2023, 8:07 AM
Whatever hate the Marvels gets, even though some of it may be deserved, this girl doesn’t deserve any. She’s smart, charismatic and has a lot of potential.

Not only is she right about this, she’s right about a lot. Maybe Feige should give her a producer/executive type role at Marvel Studios. How interesting would it be to have one of the creatives be a part of the bigger business?
Goldboink
Goldboink - 11/28/2023, 9:28 AM
@kg8817 -
It's a good and entertaining movie. She was the bright spot. People slagging it are critics who were waiting to attack the genre and people who haven't seen it.
Clintthahamster
Clintthahamster - 11/28/2023, 9:41 AM
@kg8817 - I can totally see her running Marvel Studios in 20 years (if it's still a thing by then)
DarthOmega
DarthOmega - 11/28/2023, 3:35 PM
@kg8817 - TBH I haven't seen a single person actually hate on her. She is pretty much universally liked. I haven't heard anyone say anything negative about her. Pretty rare actually. I'm sure some exist, but it's pretty small. She has her finger on the pulse seemingly more than Kevin
Radders
Radders - 11/29/2023, 8:32 AM
@Goldboink - Nah, I thought it was a very bad movie and I don't fit either of those categories
Kadara
Kadara - 11/28/2023, 8:08 AM
I haven't been on a Thursday night opening since End Game. I miss those nights to be honest.
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